Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.

Jennifer Aos

Anatomy Of Style is a California Green Certified Business and LEED accredited. Most interior designers are not mindful of how their decisions can negatively impact the environment, their clients or their community. I have only met one other vegan interior designer in my entire 18 year career, so that is rare too. Interior Design is one of the most wasteful industries of all. From remodeling to production waste, it has a very negative impact on the environment. Read more>>

Tami Wyrick & Kimberly Naess

When we started our wine company we made it part of our mission to create community and connection. Often, it is conversations over wine where people share their heart. struggles, successes, hopes and fears. We wanted to create community and have launched monthly pop up events. Partnering with women owned businesses, we have given space for people to connect. Last month we collaborated with Kerry Krull, owner of The New Deal restaurant, for a Sip & Paint Night. Read more>>

Amanda Deguia

I believe I stand apart and different from other caterers in this industry for a few reasons. One of my main differences is my offering of customized menus per client. My belief and vision is that the goal of a caterer is to cater to the client-specifically speaking, the choices shouldn’t be limited to set menus that gets repeated to every potential client. Diversity and inclusivity with the client, seasons, and product sourcing are my requirements. Read more>>

Lexxi Cockey

The thing that sets me apart from the other artists in my industry is that, QUALITY MATTERS. Most artists within my industry are so big on turn around time. Shortening it, getting to done as quick as possible etc. But myself? I ensure that my tumblers (Cups) are top quality. Read more>>

Andrew Lamping

My company and brand strives on being different from the traditional media space by offering diverse options when it comes to ideas and services. Whether it be the types of businesses we serve, the ideas we explore in video commercials, or the challenges we face, no two clients are the same. We also have a small crew that is capable of doing many different jobs on set, allowing us to offer more affordable prices to small businesses looking to make an impact in their small market area. Read more>>

Inspirit Community

When people think of yoga, they often think of a quiet, perfectly contained, yoga studio with incense wafting through the air and soft music playing. It’s easier to escape from the real world when you are placed in a curated space. But when you leave, you are thrown back into the real world, one that is not controlled. Read more>>

Reshma Sondagar

Creating a personal custom experience. My desire is to give every client, who are mostly other fellow mothers, with a tailored experience with my brand. I offer in-person session planning & styling appointments, image reveal and ordering sessions, hand delivery of artwork and installation. All of these steps have been created to make it as stress-free as possible for my clients. Read more>>

Riccardo Buratti

Hello everyone! I’m Riccardo Buratti, and today I would like to share with you my approach to creating content on social media. As a content creator, I strongly believe that passion and authenticity are crucial in creating truly relevant and meaningful content. I enjoy sharing my interests, experiences, and knowledge with my online community. I experiment with various content formats, such as videos, photos, and texts, to effectively express my ideas and engage my audience in an authentic way. Read more>>

Alysa Rodriguez

What I love about the beauty industry is how much support, love and creativity goes into our businesses! As lash artists our job is to make people feel even more beautiful than they already are! I feel as though many of us take our work extremely seriously for the passion of what we love doing! Me especially! Read more>>

Marcia Simon

Yes, absolutely. While ethics and trust-building are core for any successful business across all industries, my background as a journalist relies on research and objectivity, too. Always digging beneath the surface, escaping the mundane and striving to find new experiences is a challenge and a joy. Add to that, 20 years in public relations, including event planning and crisis management. The mantra remains, "Hope for the best and plan for the worst." What if the weather doesn't cooperate? Read more>>

Samantha Riley

The industry standard for business coaches is to take clients through a session or a training, and then the client goes and implements, or tries to implement, what they learned. We noticed that there was a large number of coaches and consultants who were trying to launch and grow their business were failing due to not understanding how to implement what they’d learned. Read more>>

Kirsten Fry

At Crinkle Cut Creative we specialize in strategic social media marketing. There is such a stigma for businesses to be on social media, yet such a negative response by business owners – “I hate social media but I am on there for my business,” they say. Our approach is so different because we want you to be excited about social media! And we do that through strategic efforts so you will actually begin to see a positive return on your investment in social media (in terms of time and finances). Read more>>

Zainab Oni

Femtropës is redefining what workwear looks like for women. Business attire for women is typically not only expensive and ill-fitting, but also enforce long standing societal constructs that give way to unfair restrictions on how women dress in the workplace. Boxy, oversized, mundane outfits have been normalized for women in an attempt to fit into male-dominated work spaces. Earlier in my professional career, I also followed the written & unwritten rules that define women’s workwear. Read more>>

Lara Schmoisman

I truly believe in authenticity; so I designed an environment I call “ecosystem,” where each part of the puzzle connects with another. For each brand, we create a unique strategy, utilizing all the elements from our media ecosystem to help achieve the brand’s specific goals. At The Darl, everything is balanced by teamwork, kindness, creativity, and collaboration while staying true to the brand’s unique story. Read more>>

Gabrielle Hughley

Being in the virtual assistant industry I am aware that I am not creating a new wheel for remote services. Although aware, my team and I take a strategic approach in showcasing what makes us unique. Our second level support provides management resources allowing our clients to be secured and fully supported. Second level management consist of providing delegation services. I have found that one of the hardest and most time consuming tasks for owners is training and delegating. Read more>>

Kevin Holt

Unlike most other strategy consultants and meeting faciIitators, I use a groupware technology referred to as “electronic brainstorming” and specialized software tools to support my strategy workshops and meeting facilitation engagements. The specialized software includes a strategy canvas that I had custom built. I have mapped my strategic planning process to the groupware and software tools. Read more>>

Drea Leary

In the marketing and advertising industry, we’ve seen a trend in the past few years where company’s are siloing their services. In other words, companies are offering only one area of marketing services. In doing so, some are able to drive efficiencies and therefore become leaner. However, these changes come at the expense of the client. Read more>>

Darryln II Johnson

My company does not just create content. We first find out what our client’s brand stands for. What is the brand’s vision? Then, we create a plan. We pride ourselves on finding gaps, then meeting the need to support business continuity. For instance, a client from Texas contacted me and asked to work with me based on what he saw through the Steeze Marketing social platforms. Read more>>

Rebecca Euvin

Yes! I create personalized and themed Dessert Boxes. Whether someone is celebrating a birthday, anniversary or special day, I build the entire box around that special moment. My signature Dessert Boxes are something unique that no other baker is doing in the area. My The boxes come in 3 different sizes and range from 6 to 22 pieces. Read more>>