Profits differ from net income, and no where is there clearer than for small business owner-operators, artists, and creatives. Just because you have a certain amount of money left over after covering expenses doesn’t mean you’ve made profits. Why? Because you have to factor in the cost of your labor and the risk you took and so after factoring that in, millions of small businesses and artists and creatives are operating with little to no profit. However, it doesn’t have to be this way and so we wanted to create a space where sharp entrepreneurs and creatives could come together and discuss the challenges to profitability and potential solutions. If you have something valuable to add to this conversation that can help others achieve profitability, please reach out to us as we want to get your ideas in front of our readers.

Carmen Simmons

The biggest challenge to make profitability in the celebrity news media business is first finding stories that will interest your target audience and then keep their engagement long enough to profit from their views. With a marketing budget anyone can acquire views but your stories and or the person reporting it has to be savvy enough to know how to both report and entertain so the viewers you just marketed to won’t click off before you can make profit. Additionally, you want to be the one who breaks a story or has exclusive news that other outlets don’t. That will help you obtain organic views and potentially returning viewership. When I started producing lifestyle and entertainment news it was for my show on Comcast Community Television. Read more>>

Kelsey Frey

Profitability can be difficult in any creative field. In my experience, people are less inclined to pay for creative services. They usually don’t realize how much time goes into them, and how many years you’ve spent honing your craft. Read more>>

Becky Higginson

I work with wellness practitioners to support them in growing sustainable businesses rooted in collaboration and reciprocity. The ultimate goal is to build a business that gives back to their clients & communities, and also to THEMSELVES.

Because I am a practitioner myself (chiropractor) and have worked inside and owned several wellness businesses, I know that most practitioners are highly skilled at their craft, but have little knowledge around running a business. Most people get into healing work because they have really big hearts and genuinely want to help– unfortunately this often ends up being at the expense of their own well-being and flourishing. Read more>>

Mary Scott

I’d have to say that, with being a self published author it’s very hard to be everything else. There’s so much that goes into this business. You have to promote your own work as well as yourself. There’s a lot to do in order to get your work known. It’s costly and when you’re struggling with your day job it’s even harder to pay for your own promotional work. This has been a challenge for me. Making sure that I can afford an editor and pay for a marketing package for my book. The constant promoting and sharing on social media accounts. All of this can seem like a full time job just to get your book known. In hopes of making a few sales from your book. Read more>>