After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some…

In our view, far too many ideas die at the imagination stage. It’s not because people are lazy, we think the primary reason is because many people don’t know where or how to start. So, we connected with some sharp and generous entrepreneurs who’ve agreed to share their stories of how they went from idea…

Establishing your own firm or practice is an incredibly daunting task. From myriad of legal and regulatory hurdles to the financial and career related risks, professionals who choose to start their own firm have to overcome so much and so we wanted to reach out to those who've done it successfully for advice, insight and…

A dad can’t find a bakery to make a birthday cake that can accommodate his daughter’s allergy-related needs. Two freelancers realize they need a way to organize all of their client contracts and can’t find software that adequately handles their use case. Necessity is often hailed as the mother of innovation – but not all…

Starting a business or creative project is scary for many reasons, but one that is often overlooked is the anxiety related to whether this is really “the one.” To some, this isn’t a valid consideration while to others this is the only consideration. Some argue that what you work on, along with who you work…

We asked some of the brightest folks from within the community to reflect back on their days in school and to share with us a story of when they learned a particularly important or impactful lesson. We’ve shared highlights below. Blake Conner I was in college, around my freshman year, when I learned that ambition…

Parents teach us many things including how to be a parent. We can learn from their mistakes, sure, but we can also learn a lot from the things they got right. We asked successful entrepreneurs and creatives to open up to us about their parents and what they felt their parents got right. DK Byrd …

Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion…

Kindness begets kindness. So, wanted to create a space to share and amplify stories of kindness with the hope that it inspires a chain reaction. Kristen Drayton During 2020, while so much was happening globally, my personal life was also deeply shaken. I was dealing with the illness of close loved ones, and it felt…

Going from idea to execution isn’t easy. Part of the difficulty is that often there is no playbook to follow and while we can’t offer a playbook either, we wanted to create a space where aspiring entrepreneurs could read the stories of how some very smart, very thoughtful entrepreneurs form the community got started.  Josiah…