A dad can’t find a bakery to make a birthday cake that can accommodate his daughter’s allergy-related needs. Two freelancers realize they need a way to organize all of their client contracts and can’t find software that adequately handles their use case. Necessity is often hailed as the mother of innovation – but not all…
Ideas
Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion…
Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.
Jessica Spencer
I wanted my business name to really represent me and what I do, without naming the business after myself. I…
One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we've asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.
Reanna Werner
Having worked the…
Coming up with an idea for a business or creative project can feel exhilarating. Inspiration for a new idea can come from so many places and we’ve asked some great folks from the community to share their stories of how they came up with their ideas.
Beth & Wayne
Have you even made a decision, knowing…
Parents teach us many things including how to be a parent. We can learn from their mistakes, sure, but we can also learn a lot from the things they got right. We asked successful entrepreneurs and creatives to open up to us about their parents and what they felt their parents got right.
Danielle Anderson
First…
Going from idea to execution isn’t easy. Part of the difficulty is that often there is no playbook to follow and while we can’t offer a playbook either, we wanted to create a space where aspiring entrepreneurs could read the stories of how some very smart, very thoughtful entrepreneurs form the community got started.
Beth DiCarlo
…
Our children are our future. Education is at the heart at developing their skills and abilities and yet year after year we hear about the degrading state of our educational system. Our nation has spent trillions of dollars on failed programs that research and experts had promised would work. Achievement gaps persist, performance declines are…
We asked some brilliant folks to tell us about the best advice they've ever given to a client and have highlighted some of the responses below.
Alfred Nwagbo
Best Advice giving to a client: Don’t be like Samson ( from the biblical story ) and die with your enemies. They’ll stay close to find your secret.…
After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some…
