Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion…

A dad can’t find a bakery to make a birthday cake that can accommodate his daughter’s allergy-related needs. Two freelancers realize they need a way to organize all of their client contracts and can’t find software that adequately handles their use case. Necessity is often hailed as the mother of innovation – but not all…

We asked some brilliant folks to tell us about the best advice they've ever given to a client and have highlighted some of the responses below. Hannah Lebron My job as an Esthetician and spa owner is to solve our clients skin care concerns, educate them on their skin and build a at-home regimen and…

One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names. sandrine kamhi When I founded State of Yoga, my vision was to create a friendly place…

In our view, far too many ideas die at the imagination stage. It’s not because people are lazy, we think the primary reason is because many people don’t know where or how to start. So, we connected with some sharp and generous entrepreneurs who’ve agreed to share their stories of how they went from idea…

So many of us parent the way our parents did – because it’s the only example we’ve had a chance to see up close.  We think one of the ways to remedy this is to create a space where people can share stories of the things they feel their parents did right, so we can…

Today we’d like to take a moment to applaud the parents who despite many challenges, did they best they could and did right by their kids. We asked folks to share stories of what they feel their parents got right and have shared highlights below. LaShanna Moore I chuckled at this question. Parents are definitely not…

We asked entrepreneurs, artists, creatives and folks from every walk of life to share stories of kindness with us because we believe that hearing about kindness inspires more kindness. Our world needs more kindness. Sally Urban When the COVID-19 pandemic forced us to shutter our doors in March 2020, our studio was only 7 months old.…

The number one thing we hear from entrepreneurs and artists and creatives when we ask them about their education is about how irrelevant it was to their story. Sure, some folks had wonderful educational experiences, but for many their experiences left them feeling ill prepared for life and their careers. So, we wanted to create…

One of the challenges we’ve seen to true equality of opportunity is that schools and books often can’t (or choose not) offer access to one of the most equalizing resources – first hand stories of how successful entrepreneurs made their ideas a reality. If you grew up in a family or community that had many…