We’re excited to introduce you to the always interesting and insightful Aura E. Martinez. We hope you’ll enjoy our conversation with Aura E. below.
Aura E. , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
For those who don’t know me yet, I’m a Self-Discovery & Empowerment Coach, helping women gain total clarity in their purpose so that they can wake up to daily fulfillment and certainty. I am the creator of the Aura Blueprint™, which is the process that I guide my clients through for them to get their breakthrough. I am also the author of the book “Creating a Lifetime of Wellness: Start Having the Life You Deserve”.
What led me to do the work that I currently do is that I first started out as a Wellness & Life Coach, helping people get out of the sugar rollercoaster that they would find themselves in. What I realized through my client’s (and my own journey of weight loss) is that the clients didn’t need a menu plan or be told what exercises to do. The main issue was their relationship with food, their body, and themselves, and that’s when I realized that if we go to the core of who we really are & truly understand ourselves, that’s when we can literally & simultaneously transform several areas of us & our life and that’s what led me down the path of being a Self-Discovery & Empowerment Coach.
I offer 1-on-1 coaching programs such as a 90-day Discover You program, which is tailored to whatever it is that the client wants to transform in their life & wants clarity on; a 90-day The Roadmap program, which is more specific in really helping people gain clarity as to learning how to understand their own inner map & obtaining more direction from their inner being; and a 30-day Elevate You program.
I also offer self-study courses for those looking to transform their life and wanting to do it independently. For those wanting to learn how to manage their emotions, I offer the self-study course “Your Frustration IS Your Liberation: Make This Feeling Work For You”. For those wanting to learn how to be their own happy place, I offer the self-study course “Be Your Own Happy Place: How to Find Inner Happiness During Times Like These”. For those wanting to learn how to unlock the magic of gratitude in their life, I offer the self-study course “Living With Gratitude: Master the Art of Goodness”. For those wanting to uplevel their life, I offer the self-study course “Step Up to Level Up: Make This YOUR Time to Create Your Life By Design”.
The whole purpose of having all these options for women is so that no matter where she is in her journey, there won’t be any excuse for why she can’t develop herself into the woman she wants to be. I am most proud when I see clients gaining the confidence they seek and the clarity and when they have a much healthier relationship with themselves.


Let’s talk about resilience next – do you have a story you can share with us?
I must say, you must be resilient to remain in business. I won’t lie that there were several times when I wanted to give up when I saw that certain things were taking so long or when things were not clicking at first. What I didn’t know then was that I needed personal development. I needed to develop into someone who could have the business I always wanted. I needed to heal my inner wounds and grow in self-esteem and confidence.
Whenever you see something isn’t clicking in your life, whether it is business, love, or anything else, inner work may be the missing link. We can easily give up thinking that something isn’t for us when that isn’t the case. There may be something within us that is blocking us from having what we desire. 80% of the work is the inner game.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
I had to unlearn cultural and societal conditioning. In particular, I had to unlearn how I viewed myself. As an Afro-Latina Dominican-American, women like me have always been taught that curly hair like mine is bad hair. That belief was so detrimental to our self-esteem. I didn’t realize to the extent that this affected how I related to men, my business, and how I disempowered myself. This is one of the biggest things that I had to unlearn, and this is why I value personal development and inner work so much. These two things help dismantle the very things that keep you away from the life you want. Now, I love my hair the way it is, and when I straighten it, I do it because I want to, not because I want to hide a part of me.
Contact Info:
- Website: www.auraemartinez.com
- Instagram: https://www.instagram.com/AuraElenaMartinez
- Facebook: www.facebook.com/AuraEMartinezCoach
- Twitter: www.twitter.com/AuraEMartinez
- Youtube: www.youtube.com/@AuraEMartinez
- Other: I offer everything in Spanish as well so those who also speak Spanish or know someone who speaks Spanish can go to https://es.auraemartinez.com for my website and www.instagram.com/AuraElenaMartinezCoach

Image Credits
Awesomesauce El Roi Photography Ekluzivo Productions

