Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Brendalee Medina

As an event planner you have a wide variety of clients, from entrepreneurs to corporate. You are held to. A very high standard and no matter what the complications are you are kind of forced to deal with it as it comes. I had a client (non-for profit) who was having a fundraiser event and was counting on the event to not only raise funds but cover the cost of the event. With only a week away from the event everything thy could go wrong for this client did. The companies who were going to sponsor the event pulled out. The donations for the event were stolen and the company told her that they were not going to be able to put up any money to cover the venue or my services . Read more>>

Vera Gleason

After a few years of doing real estate I realized that client care is the best way to build my business. Great client care is the key to referrals. The best thing I have done is take care of my clients before, during and after each transaction. I mail personal hand written notes, remember birthdays, pop-by to say hello with small gifts, and mail valuable information about real estate, health, travel, credit, and a variety of other valuable information and tips. I also enjoy meeting clients for coffee or lunch. Plus, for every client who closed a transactions and others who referred someone that resulted in a closed transaction, I deliver pies at Thanksgiving to say thank you…..again. I do this over and over for every client. For those who moved out of town I provide a coupon for a pie or a gift card. Throughout the year I watch for opportunities to to reach out with a special note. Read more>>

Natalya Lowe

Showing appreciation to your clients is a wonderful way to strengthen your relationship with them and make them feel valued. Along with a goodie bag, I include a handwritten note expressing my gratitude for their trust in my skills and how much I enjoyed working with them. Personalization adds a thoughtful touch and shows that I genuinely care. After the makeup appointment or event, I take the time to reach out to my clients with a phone call or a personalized message. I Ask them how they felt about the experience, if they have any feedback, and let them know how much i appreciate their business. Read more>>

Sarah Esposito

It’s so important that my clients know they are appreciated. There are so many talented, hard-working photographers out there and yet they chose me, trusted me, to capture their family’s most precious memories. I try to show my appreciation from the outset, by being available to assist with the logistics of their session, with deciding what to wear. By taking the time to learn about them through a real-life over-the-phone conversation, which sets the stage for a certain level of trust and comfort between us. During the session I’ll spend time getting to know their family, playing with their kids, reassuring them along the way. Read more>>

Jamie Fisher

I bake just about every day in order to keep my content fresh and relevant so I always have an overabundance of food! Previously I had been giving it away to the people nearest me, like neighbors or friends/family that lived close, to keep it easy. At the same time I had been struggling with finding a way to show appreciation for my readers. Sure I can offer free printables, but I wanted to give them more than that! After all, they are the reason I am able to live my best life! Read more>>

Cait Fitzpatrick & Casey Carroll

BWB is reimagining leadership and business, and creating a revolutionary economy of care. We’ve found that truly connecting on an emotional level is rare in our industry. The vulnerability that we model, and that our clients give us in turn, creates much more than a “client” relationship. We’re in the work with them in a way, which is also why they stay for a long time or come back often. Read more>>

Robnitia Weekley

The best thing I’ve done to show a customer that I appreciate them. was essential to engage in thoughtful and genuine ways. This includes personalized thank-you messages, exclusive offers, attentive customer service, and actively listening to their feedback. Regularly expressing gratitude and making them feel valued will foster loyalty and positive relationships. Read more>>

Raquel Gast

I’ve been fortunate to have the most outstanding clients I could’ve ever asked for. I try to show my appreciation and dedication to my clients above anything because it really is them that makes any of this possible. I recently did a giveaway online that gave 3 lucky winners a chance to receive free services for example. I had a lot of feedback from that including people reaching out to thank me for offering free services which I was not expecting! Clients commented giving their amazing ideas for what they’d do if they won, including 2 people wanting 18k Gold Tooth Gems of the other’s first initial for their wedding. I also had someone reach out saying he would choose to get freckle tattoos because natural freckles are affected by hormone replacement therapy. I happily responded offering the service free of charge even if he was not to win the giveaway. I’ll always continue to help my clients in any way I can while still growing and maintaining my business and I feel very lucky to do so. Read more>>

Faye Nelson

We have business owners that are across the street from us, and they support us everyday. Every other week, the Chamber puts on Classic Car Roll-ins, and being new to those folks that attend, we weren’t getting much business. They have walk-in appointments and customers are usually waiting for awhile. They asked if they sent people over, and they purchased something, if we could give them a receipt, so they could receive a discount on their purchase from them. Of course we agreed and we were very touched that they were willing to help bring customers into our shop. Since then, we have given them an employee discount since they are so loyal and willing to help us out. Read more>>

Shay Mechelle

My biggest way of showing appreciation to my clients means everything to me. Oftentimes, I try to give shout outs via my social media platform, discounts via email for being a loyal client, or a “just because” discount . My biggest way of showing appreciation isn’t necessarily ALWAYS to my clients though, it’s offering my makeup services to organizations/schools/etc. Whether it’s for the teens who don’t have the funds for makeup during prom season or offering my services to battered women. My heart is full being able to just enhance the beauty that’s already there in others and making them feel good about themselves. Read more>>