We were lucky to catch up with Candace Williams recently and have shared our conversation below.

Candace, appreciate you joining us today. Do you think folks should manage their own social media or hire a professional? What do you do?

I manage my own social media and collaborate with others to stay current on trends.

Candace, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Candace the Solopreneur of Gentle Yoga 4 Everyone, is an International Yoga Instructor. She leads yoga classes, workshops and retreats throughout the USA and abroad. She received her Yoga certification from Yoga of India, and is registered with Yoga Alliance. She has lived and studied throughout the USA, Japan and Italy. Candace enjoys teaching classes and private instruction that promote health and peace. She customizes private lessons to meet the unique abilities of her students. Her yoga classes foster flexibility, coordination, and body awareness while increasing concentration. Teaching people of all abilities is her specialty. She is also a certified group fitness instructor and customizes wellness plans to each person’s unique needs.

Candace , is a Certified Line Therapist directing behavior plans for individuals with Autism and developmental disabilities. She developed and implemented a therapeutic yoga program that is taught in hospital settings. In addition to Candace’s yoga training she works with individuals who have special needs/disabilities providing Job Readiness Training, and Job Coaching. She then connects individuals with employment opportunities she helps create with local employers in a variety of business sectors.

Candace is a Licensed Realtor experienced in Investment, Commercial and Residential properties. . She is also know as the Real Estate Yogi. This innovative business approach promotes diversity, inclusion and community growth. She believes yoga is for everyone. Her Yoga platform is Gentle Yoga 4 Everyone

How about pivoting – can you share the story of a time you’ve had to pivot?

During the onset of the Pandemic Lock-down I was unable to leave my home. However, I needed to remain connected with clients and cultivate opportunities to connect with new customers/clients. I had to shift my business model to more digital/virtual. I had to learn more about various social media platforms as well as methods of video communications; and improve my knowledge of SEO. I began offering virtual yoga classes and was able to connect with students both in the USA and abroad.

We’d love to hear the story of how you built up your social media audience?

I used social media to market and connect with bigger brands to collaborate. My YouTube channel had a video take off in popularity. This drew more attention to my Instagram account. I was able to parlay this into a conversation(virtual) with Venus Williams’ Fitness clothing brand EleVen by Venus. They invited me to apply to their Pro-Program for Fitness professionals. We now engage and support each other on Social media which creates a Win-Win!

Contact Info:

• Instagram: https://www.instagram.com/gentleyoga4everyone_/
• Facebook: https://www.facebook.com/gentleyoga4everyone/
• Youtube: https://www.youtube.com/c/gentleyoga4everyone

Image Credits
David N. Beasley