Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Ashley Falzone

I personally manage everything pertaining to Social Media and our website. Read more>>

Antoinette Vaughner

I manage everything. I started my business excited about touching every part of the process of being a photographer. From creating and maintaining a website to editing pictures. Now that I know what it truly takes to be an entrepreneur, I desire a team. Read more>>

Kourtney Iman

Social media can be your best friend and worst enemy, somedays I love it and some days I can’t stand to look at so many lives and updates at once. It’s funny because I am a social media manager outside of being creative and being on the back end of things puts many things into perspective. On one end as someone managing different social media platforms, it is best that you are always in the “know” or forever present online. As someone who is a user, at times I do feel like I want to completely log off all screens and log into reality. Read more>>

Noeko

I manage all of my social media accounts myself. This is almost an entire full time job in itself but I have found that by creating a schedule and routine I am able to keep up with posting and being active with my audience. Staying consistent is the most important but most difficult part. Read more>>

Carley Sanders

Social Media! Social media has been one of my biggest challenges! Before starting my small business, almost 2 years ago, I was not one to interact with social media often. Social media scared me! Overwhelmed with the thought of what I was putting out to hundreds and thousands of people to view see. In the beginning, I hired a couple PR persons to run my social media accounts. Shortly after, I had come to realization that I had to figure out social media for myself. To be truly happy with what was being put out to the world. Read more>>

Marchel’e Perkins

Social Media is a tool all business owners should utilize. Your page should display great professional images that are eye-catching to the viewer. Wether it’s Facebook, Instagram, Pinterest, TikTok etc… all businesses should be on a minimum of 3 platforms that is designed to highlight their business in the best light. As the operating founder and lead stylist of Elements of Style by Marchel’e, I manage my own social media platforms. In the past I have hired interns and paid them a small stipend, but I learned very quickly I was doing the work. Read more>>

SHALIKA SANDERS

I manage my own social media. Most of the content is created from my home. I love to show styling techniques and various home projects. Most recently, I have expanded my social media to lifestyle and travel blogging. This expansion helps to display the aesthetic of hotel designs and recommendations to my audience. I want my audience to experience content through my point of view, so they would understand who I am as a business owner and as a social media influencer. Read more>>

Hanan Jaffae

I manage my own social media account @detroithalaleats that I’ve been building from the bottom up ever since Covid. I’ve been using my page as a platform to help promote small business restaurants get more traction. My page has grown drastically and I’ve been able to help more and more businesses through my creative eye. In addition to creating eye catching videos for my channel, I’ve also been doing social media management and content creation. Read more>>

Candice Mckinnon

Currently, I manage my own social media and honestly it’s teaching me alot about having a ecommerce store, how to market and when to post. Until further notice, I will continue to manage everything myself. Read more>>

Victoria Cummings

This is an interesting topic because I’ve actually chosen to forgo the use of social media when it comes to running and operating my business. Prior to developing Detroit Charcuterie Company, I rarely engaged with my personal social media accounts. Once we opened, it felt expected that we develop a social media presence. All of the content we consumed on growing a business in modern times placed high emphasis on establishing a social media following in order to grow a business. Read more>>

Shaymeshia Pacius

Since opening in 2020, I have been doing it all by myself. Coming up with the perfect recipes, figuring out the correct jars, making, designing and printing labels, searching for pop up shops, working the table at the pop up shops, running the social media accounts and so much more. Read more>>

Christal Horne

Yes, I do manage all of my social media accounts. Read more>>

Kaytlin Bryant

Since long before our crowd funding days 6 years ago I have held onto the roll of social media manager for the baking company. As the chef co-owner I have always felt that I have the best voice for my business. I love using my eye to capture moments worth sharing that I find beautiful about our processes and products. Using my personal knowledge of the nostalgic connection to these products has been key. Read more>>

Meghan Warren

I have never been one who is interested in technology, but knew it was now or never when I moved my business from Colorado to Texas. Social media is a gift to some and kryptonite for others…I am on the latter end. I could see the benefit of it, but struggled with each step to learn more. Besides word of mouth, it truly is the best marketing tool for a small business. It is a tremendous amount of work, but the payoff can be incredible. I began “stalking” pages I loved, sought out advice from peers, enrolled in social media classes and was introduced to the Clubhouse app. Read more>>

Chelsea Neille

Social Media has been a main, if not the main resource to Golden Hippie Company to continue to thrive. However, with algorithm changes and pivots to optimize and capitalize on these platforms; small business owners, like myself are having to pivot our businesses to continue to keep spreading the news about our small businesses. Read more>>

Javier Fernandez

social media has definitely change the world on how people see businesses. at our restaurants, we manage all of our social media feeds ourselves. my wife/business partner will post daily pictures of food and things new at our restaurant to keep the customers intact with our specials and other things. my staffs and managers will take many pictures of our food everyday and we will all decide as a team on to what food to post. Read more>>

Denise Torres

Hello! I am Denise, single mother of two boys and the Founder and CEO of Wig Boutique, Inc. I began journaling in 2000 with simple gratitude, moving on to documenting life’s challenges as they arose anticipating a better outcome. I never imagined I would reinvent myself to be a self published author. Read more>>

Marschelle Weeks

My brand is Things from Mars started in 2004. I have been on the entrepreneurial journey for years. In all my endeavors, I’ve always handled my own social media marketing without knowing what I was doing. As years progress and “branding” became a household name, I realized I was honing in on marketing skills. It is odd how you have undergrad and grad degrees, having taken courses in business but not working in the field of study, so to speak. Read more>>