After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some of the most loved and admired entrepreneurs and small business owners in the community and asked them to open up about how they show appreciation to their customers.

Jordan Williams

I strive for every customer feeling like their need is met. Understanding, communication, and executing the idea. I follow the model of Chick-fil-a. The attitude of servanthood that allows the job to get done. Letting go of convenience to serve the client is worth even when it’s uncomfortable. Putting yourself in danger in not what I mean lol. It’s more of the “going the extra mile” to make sure you do a great job that keeps them coming back. Read more>>

Anna Groos

I believe in going above and beyond for people, especially clients. I strive to give them a little more than expected to show them I appreciate them. Having clients come back year after year and ask me to capture moments for them is so fun! I love to gift photo sessions. I believe that giving the gift of capturing memories for people is something I am honored to do. If I can gift a photo session to someone who might not normally be able to do a session, my job is complete. I want people to feel special and seen. Read more>>

Chrissy Winchester

I think the best thing you can do for your client is to serve them well. I don’t know any person that doesn’t like to feel like they just had the BEST experience. We offer many touch-points throughout our time with our clients, and honestly, many become friends. I think a lot of what we offer in this industry is ourselves. Client’s not only hire us for what we offer as a service, but because of who we are. I think making them feel welcome, comfortable and special is invaluable. Read more>>

Ashley Mondor

In January, I launched a community called Devotion which focuses on learning to love and cherish your heart, to be devoted to the sacred self as well as supporting members in exploring their divine gifts in a safe, supportive, and loving community. In essence, this program gifts each member the golden key to unlocking the gateway to their soul. Read more>>

Jose Roberto Alaniz, Jr.

I grew with a Father that was very world savvy. Pops had been all over the world and always told me that you have to make people feel ok about taking their money even though it was something they wanted. He said its so important to look people in the eye and shake their hand. In todays world where everything is done online I felt the need to not forget this lesson. When the pandemic shut the country down, it literally made our business for us and forced me to rethink this concept of customer service. We decided go personalize every bag of coffee we sold. Read more>>

Savannah Pipenhagen

It is important to us that every customer feels valued and appreciated as soon as they open the door. We pray every morning over our business and for the customers that will be walking in that day. We pray that they feel the presence of God, that they feel His love and comfort. That the load of stress and burdens to be washed away when they enter the shop. We also have on our door a message that says “You Matter” so even for people that try to open the door during closed hours or for just people walking by that look will see the message and know that they matter. Read more>>

Heather Quill.

As a business owner, showing your clients that you appreciate and understand them is HUGE. After all, without clients or customers, we wouldn’t have a profitable business. What’s the best thing I’ve done to create an amazing customer or client experience? I invested in a CRM (Customer Relationship Management) platform. For me, I use Dubsado — this was the very first investment I made when I first started out, and I’ve used it every single day since. Read more>>

Hope McGill

I believe you never forget how a person makes you feel. I’m big on sending handwritten notes on every invoice. I also include sweet treats, free candy is always shipped with each order. When time permits I will also send a thank you card affixed with a raised wax seal that has my business logo. They absolutely LOVE this. These small tokens of appreciation go a long way. Read more>>

Keyona Harris

We show customer appreciation by offering discounts and running specials. We also do raffles and giveaways. I truly believe they appreciation those discounts, when they are buying multiple items, especially around the holiday time. Read more>>

Nikki Dotson

I like to think of my customers as family and treat them as such. Every order I send out comes with a handwritten thank you note for your love and support. Also if you are a repeat customer, I like to throw in freebies for you to try. Maybe something you wouldn’t typically order so you can see what other products awaken your senses. I am open to feedback and like to keep an open line of communication for my customers. I think it makes my customers feel like they can trust me and know that they can feel confident in connecting with me if there is anything they would like to see or have questions about. Read more>>

Christopher Solis

We here at Clarity Cleaning Systems we like to leave customers gift baskets to show appreciation for choosing our company. Read more>>

Jaquelyn Puma

As a tattoo artist, I have encountered all walks of life. Some people are coming to just get a tattoo but majority of people that come to me are coming to get healed. I feel like my work has a higher purpose than just being aesthetically pleasing. I am connecting with my clients and their energy on a daily basis, talking about what matters to them, what they love, what they’ve lost. They help ME more than they know, they help me heal my issues too. Read more>>

Tyomba Mcshan

Showing my customers I appreciate them is one of my biggest flex as a business owner. The best thing I have done to show my customers that I appreciate them. Is giving back to them and my community. I’m a firm believer that if you take care of your customers they’ll take care of you. Read more>>

Kendra Gaunt

Inviting someone into your home to care for your pets is an intimate and vulnerable decision. It’s something I take into great consideration because I want all of my clients to feel safe and secure. Something I do to show them that I appreciate their trust is a hand written thank you note after the first service. The personal touch helps me build a deeper connection with my client as I take the time to write something personal and meaningful in each one. As an added bonus, I also offer a discount to first time clients who book a second service with me as a thank you! Read more>>

DJ Q MAC

To show my clients that I appreciate them, I often engaged with them via social media and do giveaways from money to merchandise. I have done trivia, polls, & raffles with my clients. These kinds of interactions encourages my clients & social followers to participate and engage with me and shows that I appreciate their participation. Read more>>

Karen Waits

My clients’ experience is of utmost importance to me. Once they see their final images, I want them to feel like the entire process was fun, enjoyable and stress free. It all starts with my respect for their time by replying to their initial inquiry in a timely manner. We then get on the phone to make sure we are a good fit for each other. Once they decide to book, they are given access to an online styling service makes wardrobe planning a breeze. They have access to an personally curated client closet of beautiful items chosen to pair wonderfully with my editing style, studio and outdoor location. Read more>>

Ernest Ruffin

I started out painting on tee shirts for friends at school and quickly realized people enjoyed the brand and the things I created. So after sometime I decided to start a clothing brand originally called, “Status Clothing” and now know as, “High Status by Ernest Ruffin”. The Brand is made to represent people from all walks of life who have been able to create their own version of Royalty. Hence our mission statement,”We believe in creating a high quality of life in everyone possible. By being unique, strong and bold. We believe Royalty is just not something your born into, but something you can create. We created Royalty”. Read more>>