Alright – so today we’ve got the honor of introducing you to Jason Sherard. We think you’ll enjoy our conversation, we’ve shared it below.

Jason, thanks for joining us, excited to have you contributing your stories and insights. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

Going from Idea to Execution
Body by Stripped | bodybystripped.com

Close your eyes for a moment.
Imagine stepping out of a warm shower. Skin still damp. You reach for a body oil — but instead of the usual thin liquid that slips through your fingers, something different happens.
The formula holds.
Gel melting into weightless oil. Absorbing in seconds. No residue. No grease.
Just skin so silky smooth you reach out and touch your own arm. Just a glow so radiant the light catches you differently. Just a scent so intoxicating you linger a moment longer — because you smell that good and you know it.
That moment is what Body by Stripped was built to deliver.

The Pivot
Body by Stripped was built on body butters — rich, whipped formulas that sold out at every market.
Then summer arrived.
Body butter is heat sensitive. During extreme heat, quality suffered and sales declined. Here is the brutal truth of entrepreneurship — a business cannot disappear for a season.
Customers kept asking for body oil. But every time I imagined launching one, I thought about the same experience they were already tolerating — thin, runny, ordinary. Anyone can pour oil into a bottle. That is not the standard.
So I walked away from it.

Three Years. One Moment of Stillness.
For three years I tested formulas, burned through manufacturers, and spent money on batches that never made it to market. My friends challenged me to do better…
“I will not purchase a loose oil from you. You’re better than that. Come harder.”
They understood the standard of Body by Stripped and they refused to let me compromise it.
By the end of 2025, I came up with a plan and novel idea. Not a runny oil or another butter but Something in between, that no independent brand had ventured into before. The small business market did not have body gel oils nor Multivitamin Body Washes. I wanted to dominate that space.
The System — Your Only Stop For Body Care
The gel oil completed something far more intentional than solving a seasonal problem — a full body care ecosystem where customers never need to look anywhere else. One brand. Beginning to end.
STEP 1 — CLEANSE & NOURISH Stripped Multivitamin Body Wash
This one started with a feeling I couldn’t ignore. Most soaps strip your skin and leave it dry. I felt it personally, skin tightening mid-lather before I’d even stepped out. So I asked a different question on social media: what if the shower was where hydration started, not stopped?
Bergamot opens bright and citrus-clean. Spearmint follows with cool, crisp clarity. Vitamins C and E feed your skin while you lather. You don’t just emerge clean — you emerge nourished.
STEP 2 — MOISTURIZE Body Butter
Seal in everything the body wash delivered. Rich, whipped, deeply hydrating — locking in moisture before it escapes.
STEP 3 — SEAL THE GLOW Pretty & Rich or Santal Blanc Body Gel Oil
The finish. Applied to damp skin, the gel transforms on contact — absorbing instantly, sealing every layer beneath it, leaving behind silky smooth skin with a luminous glow that lasts all day.

Pretty & Rich —The Icon
Hibiscus blooms radiant and feminine. Eucalyptus lifts it — clean, bright, alive. As the gel absorbs, the fragrance melds with your body chemistry and becomes something uniquely yours.
By midday you aren’t wearing Pretty & Rich. You ARE Pretty & Rich. Because those two words are not just a product name. They are an affirmation.
Every morning when you reach for it you are saying — quietly, powerfully — I am Pretty. I am Rich. I am worth this moment. You don’t just apply it. You speak it into existence.

Santal Blanc — The Scent That Sells Itself
Customers asked for more. Not a replacement, but a different mood that felt sensual and regal.
Santal Blanc recently sold eight unit in an hour. Because the moment someone smells it, the decision is already made, they tell their friends and family they have to get it.
Where Pretty & Rich blooms, Santal Blanc seduces.
Rich, velvety sandalwood wraps around you slowly. It builds throughout the day, people stop mid-conversation to ask “what you’re wearing?”
It doesn’t demand and commands attention.

One Brand-Commanding everyones attention.

The body gel oil and multivitamin body wash exist from years of refusing to settle, honest friends who pushed harder, and one moment of stillness produced something the independent beauty market had never seen.
Experience the full ritual at bodybystripped.com
That’s Body by Stripped.

Jason Sherard is the founder of Body by Stripped — a premium vegan body care brand built on the belief that your daily ritual deserves to be extraordinary. bodybystripped.com

Jason, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Jason Sherard and I am the founder of Body by Stripped — a premium vegan body care brand built on elevated textures, radiant skin, and the belief that your daily ritual deserves to be extraordinary. My journey into the beauty industry started long before the brand existed.

Twelve years in a Dallas based luxury retailer immersed me in the world of luxury — what it looks like, what it feels like, and more importantly what it demands. That experience shaped my standard and when I decided to build something of my own, ordinary was never an option. Body by Stripped was born from a personal frustration with products that overpromised and underdelivered — body care that felt good on the shelf but did nothing for the skin. I set out to solve that by creating a complete three-step body care system that works from the inside of your shower to the moment you walk out the door glowing.

The Stripped Multivitamin Body Wash nourishes your skin with Vitamins C and E while you lather. The Body Butter seals in moisture immediately after. And Pretty & Rich or Santal Blanc Body Gel Oil — our fast-absorbing, gel-to-oil formula — seals the glow and leaves behind silky smooth skin with a long-lasting signature scent. What sets Body by Stripped apart is simple — every product was created because I personally refused to settle for what already existed. We don’t follow trends. We build systems. And what I am most proud of is the community that found us at markets, fell in love with Pretty & Rich on first smell, and kept coming back because the product delivered exactly what it promised — every single time.

We’d love to hear about how you keep in touch with clients.

Building a loyal client base was never about a strategy — it was about showing up. Every relationship Body by Stripped has started at a market, face to face, watching someone discover the brand for the first time. I was there for every single one of those moments. Watching customers smell the scents for the first time — the moment they’d catch a whiff and go “Oooh I like this” — and then they’d reach for Pretty & Rich, smell it, and completely fall in love. That personal connection is something no algorithm can replicate — and it became the heartbeat of everything we built.

Social media became the bridge between markets. The customers who found us at pop-ups continued the conversation online — and I made sure I was always on the other side of it. Commenting back, going live, sharing the real story behind new products, letting people into the process before anything launched. When I was developing the Stripped Multivitamin Body Wash and the Body Gel Oils, my community already knew it was coming. They were invested before the product ever hit the shelf. That kind of engagement is what turns a follower into a loyal customer — and a loyal customer into a brand ambassador who sells for you without being asked.

At the end of the day, the most powerful loyalty tool Body by Stripped has is the product itself. Vegan body care that actually delivers — silky smooth skin, a luminous glow, and long-lasting scent that becomes your signature — doesn’t need a hard sell. When customers experience the full three-step ritual, the Multivitamin Body Wash into the Body Butter into Pretty & Rich or Santal Blanc Body Gel Oil, they feel the difference immediately. That result is what keeps them coming back. The standard we set from day one and have never compromised.

Contact Info:

• Website: https://www.bodybystripped.com
• Instagram: @bodybystripped
• Youtube: @bodybystripped
• Other: Visit our Retail Space at The Painted Tree Frisco – 2930 Preston Road G19 Frisco Texas 75034

Image Credits

Jason Sherard