We’re excited to introduce you to the always interesting and insightful Fanny MASCI. We hope you’ll enjoy our conversation with Fanny below.

Fanny , looking forward to hearing all of your stories today. How did you come up with the idea for your business?

I’m originally from France and was coming to Florida for vacation a lot 😉 My heart was there and our goal was to move to the US, what we did in 2017. I was looking at something that I could wear everyday, even at work, reminding me my live for this location, for the Disney parks, etc. But nothing else than a Florida map necklace. I forgot about that and I thought about it again few years later, when we were actually living in Florida. That’s when I got the idea. Something dainty, not obvious, that you could wear as a reminder of the location you love the most, your happy place. It has to be like a code, and then I thought about the numbers, the coordinates. I had the entire concept in my head, the name, logo, design, display package, brand identity, etc. I worked on it for weeks, and “My Happy Place” was born !

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Fanny, former florist and former brick and mortar owner. I’m French but I live in the US for almost 10 years now, in Florida. I created my jewelry brand because I noticed a lack of dainty pieces for Disney fans like me. I know some of us cannot wear “tacky” things at work and my concept allows people to always feel like they have a piece of “home” with them. I’m part of this fan community, so we understand each other 😉. I receive so many messages from my customers telling me how much they love their jewelry and are wearing it al the time. It helps them wait until their next trip. I know the feeling and I’m proud to be part of this love we share for those magical locations.

How about pivoting – can you share the story of a time you’ve had to pivot?

I always say that we don’t have to live just one life ! You can change, learn, evolve, adapt, move ! And that’s beautiful. I was born and raised in France and we took the risk to move to the US with our two teenage sons ( we now have a third small one ). We changed our lives forever. We had to learn a new language, a new culture and we are still learning everyday ! Even on the business side, I used to work as a teacher, then I decided to be a florist so I went back to school and got my diploma, opened my stores, then we moved to Florida and I opened my concept store that I owned for 6 years, and now, I have my own brand ! Life is full of surprises if we’re willing to see the opportunities !

We’d love to hear the story of how you built up your social media audience?

I started my Instagram page even before my website was ready 😅. When you have t do it from scratch, it’s very difficult and frustrating at the beginning, because you have 0 follower, then your family and friends, you reach the first 100 with difficulty because nobody knows about you obviously ! But you continue, with all of your heart, because you care about your products and your concept, and at one point, it shows, and then you realize that you are not building a brand anymore, but a community, and that is magical ! I’m at 12k now and so happy about it ! 12k of my people loving what I do ! This is the best feeling ! And I thank them for that 💓.

Contact Info:

• Website: https://www.myhappyplacedesign.com
• Instagram: @myhappyplacejewelry
• Facebook: @myhappyplacejewelry