We were lucky to catch up with Nicole Borsuk recently and have shared our conversation below.
Nicole , looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?
I always liked helping friends and family pick out clothes, and I was good at it. I worked at the gap in college and my first job out of college was opening Bloomingdale’s in Atlanta. When found a corporate marketing job, I was offered a job as a floater at Bloomies. I worked a minimum 10 hours a month and worked everywhere on the store. I loved helping clients. It came natural to me. After awhile my family and friends said I should start a styling business. There were not many people doing styling. this was 14 years ago. The landscape was very different. When I was working at Bloomingdale’s I would get frustrated that I couldn’t find certain items that I knew another store carried. I couldn’t put full wardrobes together because of the inventory. Working the limited hours I did, I had repeat clients. I wasn’t in the same department even when I worked, so I know this could work. I knew I could work with people, I had the experience of dressing different bodies, and different ages. So I decided to do it.
Nicole , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I started working in retail in college and opened the Bloomingdale’s at Lenox. I worked there full time a the. As a floater when I go a job in marketing. I always like helping family friends put outfits together and shop, I grew up during a time when the internet was just coming out and didn’t know you could be a wardrobe stylist. Once I realized this was something I could do, I started a styling business 14 years ago and it took me awhile to find my niche. I primarily work with clients in their late 30’s to 60’s who are going through a transition. It could be a new job, starting to date, dressing a body after a baby or weight loss. I like working with these clients because I find it is such an exciting time for them. They are rediscovering who they are. I’m proud that I am a good listener and find items that fit my client’s own sense of style. My clients tell me that when they wear the items I pick out for them they feel confident and they own the room. They also tell me that I pick out things they would never pick out but those are the items that they wear the most. I offer seasonal wardrobe transformations and for existing clients seasonal updates, packing for trips, and monthly shipping services.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
I have always been someone who is good at keeping in contact. When i work with a client i tell them that i send out a newsletter to keep them informed of what is going on in fashion and if there are any good sales going on. There is never any pressure to set up a time to meet with me. I have found that that monthly reminder helps people remember that their wardrobe needs attention.
What’s been the best source of new clients for you?
July best source of clients is referrals. If someone looks good their friends and colleagues notice and if they are happy they will tell them about the experience.
Contact Info:
- Website: https://Www.nicoleborsuk.com
- Instagram: nlb_stylist
