We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Erin Brown

With over 8.1 billion people in the world’s population, disabled people represent over 1.3 billion worldwide or about 16% worldwide. The World Bank in 2020 reported 85 million people with disabilities live in Latin America and the Caribbean, representing 14.7% of the regional population with UNESCO 2024 data presented in the Caribbean, there are over 1 million persons living with disabilities. Read more>>

Daniel Vowell

Hoping our message of hope can resonate with our people. Being living proof that anybody can overcome and come out stronger to hold their head high while leaving their mark. Showing that hard work and determination can set us free from the shackles that once held us down. Read more>>

Andrea Holt Melissa Christensen

Our mission isn’t just a bunch of random words thrown onto a whiteboard. For us, it’s personal. The mission is the reason we started this thing in the first place: to build transparent, meaningful relationships and challenge an industry that got too comfortable recycling the same tired playbook. We believe PR should be about creating impact, not noise. Read more>>

Bill Oberlander

I started my purpose-led marketing/advertising agency OBERLAND for two reasons: A. I wanted to use my creative talents to not only sell goods and services to an audience through meaningful story telling, but also to serve the community by raising awareness of and producing positive change for today’s most pressing social issues; B. Read more>>

Karen Medellin

When I started 360 Elite, I wasn’t just opening a gym. I was building the kind of environment I wished every young athlete could experience-one that celebrates growth, grit, and joy not just medals. Gymnastics has always been more than a sport to me, it’s a teacher. Read more>>

Cade Martin

I didn’t pick up a camera until I was 20, late by most standards. But growing up in artist-rich Richmond, Virginia, as the only child of an art professor and a freethinking mother, creativity was everywhere. My parents dragged me to every film imaginable, and somewhere between those flickering frames, I realized the camera could be my passport to anywhere. Read more>>

Daniel Cox

I started by placing these affirming messages on t-shirts, designed to encourage the wearer to speak positive words to themselves when they look in the mirror. Over time, this idea grew. Today, my collection includes not just t-shirts, but cozy knitwear—each piece carrying an uplifting message of encouragement, hope, and self-love. Read more>>

Mary Murrill

That realization shaped the path I would later take. After co-founding a transportation company with a partner, I managed administrative tasks and maintained the company website. Soon, other transportation businesses began asking me for help with their operations and online presence. Their needs inspired me to dive deeper into website design, branding, and digital marketing. Read more>>