Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Lara Kempke

Up until about 6 months ago I handled my social media–and everything else–completely by myself. It’s part of the gig of fighting to get your art out there: you’re also your own publicist, accountant, photographer, advertising exec, social media specialist, and so many more things. And it can be thoroughly exhausting, especially when some of those things are not in your natural skill set (I’m looking at you, accounting). Read more>>

Mariana Mejia

Right now, I manage our social media myself! Social Hype Global actually started right after Covid with my best friend Claudy. At the time, she and I were diving into our own career goals—she was studying for the LSATs, and I was exploring creative storytelling—so we thought it’d be fun to mix her legal brain with our creative vision. She started learning about contracts while we looked into building a team with interns from local colleges. Read more>>

Jordan Basham

I actually started managing my own social media just for fun—as a creative outlet. It was never something I expected to turn into a business. I was sharing moments from my life, things I loved, and just connecting with people online. Over time, my content started to gain traction, and what started as a hobby slowly evolved into a side hustle. Read more>>