Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Jeff Whitmore

We landed on “The Swell” because it carries a double meaning, reflecting both the natural phenomenon of the ocean’s force and the idea of growth. Being 2023 we felt the timing after Covid fit the name perfectly. For us, The Swell embodies a refreshing and transformative experience that reflects the essence of seafood and the rejuvenation after a storm. Read More>>

Taylor Bigon

I named my business Taylored Ink Co. not just as a play on my name, but because I wanted it to reflect the personal approach I bring to every client. The name ‘Taylored’ represents the unique, customized care I have always felt passionate to represent. Read More>>

Jordan Torres

Naming a credit business for me wasn’t easy, atleast not in Houston, TX. Because I saw on the internet that there were a bunch of Credit Repair companies and I wanted to be original and name my credit company something different to where if people saw it they would know exactly what it was all about. I’m not repairing credit, I’m simply just establishing it. Read More>>

Sarah Swenson

As someone who struggles with big decisions, coming up with a name for my business took quite some time. While in photography school, a variety of assignments required the use of a business name. Several classmates had already been in business with a name and others seemed quite confident in what they wanted their name to be. Read More>>

Talyn Rahman-Figueroa

My company, Boss Diplomat, is all about blending influence with confidence through your personal brand. And honestly? The name says it all. It’s direct, bold, and carries the energy I bring to my work. But there’s a story behind it that ties into who I am and what I do. Read More>>

Tam Nguyen

It’s funny because most people who don’t know me personally assume my name is Mila because the name of my business is Mila Ellie Photography & Events. My name is Tam, but I named my business after my two daughters, Mila & Ellie. Before finalizing the branding of this business, I’ve had multiple “brand names” for my photography during my hobbyist days—anywhere from “Photos by Tam” to “TN Photography” Read  More>>

Vira Aguirre

Funny enough, the name of my business didn’t come to me right away. At the start of my journey, my social media profile was simply named vira.productphotography – basic, with no real identity. When I moved to Colorado and had a few slower months, I began working on my first website. I knew the old name wouldn’t fit anymore and wanted something that was (a) unique and (b) reflective of who I am and what I do. Read More>>

Justin Golden

I started my business after working in marketing at the corporate level and for an agency. I wanted to bring a personalized approach to the business. With large organizations its easy to hide behind roles, SOPs, and titles. I wanted to be front and center for my clients, offering direct access to the person actually running ads. This meant no having a salesman and a client rep who would do all the client facing meetings. Read More>>

Rylee Gauthier

Founded in 2017, but made it official AF in 2018. I (Rylee) created Blissed Out while pregnant with my first daughter. I wanted to encapsulate the euphoric feeling of being pregnant for the first time in the company name. Although pregnancy comes with great challenges, the bath + body products we were making in the kitchen were helping me immensely. Read More>>