One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Karen Santiago

Naming a business is no joke—it’s one of the hardest things I’ve ever done! It’s like naming your baby, except instead of lasting a lifetime, it has to capture your entire vision in just a few words. No pressure, right? Read More>>

Rishika Agarwal

I chose the name ‘Seattle Collective’ because it represents both my personal journey and my vision for the community. Though I’m not originally from Seattle, once I moved here, I quickly recognized the need for a distinguished social and event club where individuals—especially the recent graduates moving here —could gather in the heart of Seattle and build lasting friendships. While I recognized that newcomers are often seeking bonds, Seattle Collective goes beyond that: we curate exclusive events designed for people from all walks of life and of all ages, ensuring that everyone finds a space to belong. Read More>>

Shay Hickson

Wow where do I even start? I wanted a name thar would resonate with my customers, make them feel good. All women are Queens and they reign supreme so that’s how I came up with it. Read More>>

Tempest Woodford

The name My Tea Aura was inspired by the transformative experience tea brings to my life. Every tea blend I create evokes a unique feeling or energy—whether it’s a sense of healing, comfort, vitality, or balance. Each blend has the power to align with a different aura or chakra, reflecting the mood or energy I want to embrace in that moment. I wanted a name that captured this connection between tea and the way it can influence our inner state. Read More>>

Richard Om

Naming a brand is one of the most exciting but challenging parts of building a business. When we started brainstorming, we knew we wanted a name that captured the essence of what we do—helping businesses tell their unique stories in creative and meaningful ways. Read More>>

Diana Diaz

Gosh! When I decided to step into the world of entrepreneurship, I didn’t have a business degree, a roadmap, or prior experience running a business. I do in fact have a vision, a passion for creativity, and a determination to make a mark in an industry already teeming with talent. I’m affectionately known as Dee to my childhood friends and have a deep connection to my Mexican heritage, my favorite color is orange, and my love for orchids is the main reasons behind my brand. These elements became the building blocks for my brand. Read More>>

Carla Dodds

When I decided to create my own consulting practice out a prospective client’s requirement to have only engage with formal entities vs. independent consultants in Brazil. I had only one week to create my brand, so it was not the ideal scenario. Given my expertise in branding, I knew that my consulting brand had to stay true to purpose and reflect a mission, but due to my prospective client’s timelines, I didn’t have time to do a full traditional deep dive of market study, deep analysis, benchmarking, testing, and naming validation. Read More>>

Kara Brown

Bee Inspired Goods – A Name Born from Art, Nature, and Growth

Naming a business is a challenge—an act of translation where ideas and dreams must take shape in something as simple and lasting as a name. For Bee Inspired Goods, this story begins with art, bees, and a longing to create something deeply meaningful. Read More>>

Cynthia Dixon

The name CYNASSISTS came about through a thoughtful process with the help of my closest friends. ‘CYN’ is a nickname they’ve always called me, short for Cynthia, and when I was brainstorming a business name, it just felt right. The services I was offering—business coaching, virtual admin support, executive coaching, and professional development for admins—centered around assistance. Read More>>

Kalyn Romaine

I rebranded my firm in 2024, and I felt inspired and attached to the name Forward Collective Group. It represents the new direction without completely abandoning the foundation of the company I started in 2016. “Forward” signifies positive movement because my work makes the world better. “Collective” symbolizes partnership because my work benefits more than just me. “Group” denotes a web of comprehensive services that build companies people love to work for and buy from. Read More>>

Sahil Malhotra

Naming anything—whether a business, a product, or a brand—is always deeply personal and challenging. As an Intellectual Property Attorney, I constantly help clients protect their names, brands, and visions, so I wanted my law firm’s name to reflect not only my own journey but also the kind of work I do and the values I bring to the table. Read More>>