We recently connected with Shay Hickson and have shared our conversation below.

Shay , appreciate you joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

Wow where do I even start? I wanted a name thar would resonate with my customers, make them feel good. All women are Queens and they reign supreme so that’s how I came up with it.

Shay , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

In 2018, QueenzReign was born out of frustration and a deep desire for change. As a lifelong lover of fashion, I was disappointed when Forever 21 removed their in-store plus-size section. This move felt like yet another reminder that the fashion industry often overlooked women like me—women who deserved to feel confident, stylish, and included. I was tired of seeing brands fail to celebrate body diversity, and I knew I wasn’t alone.

It was during this time that my best friend encouraged me to stop waiting for the change I wanted to see and to create it myself. With her support, I took a leap of faith and started QueenzReign—a brand built on the principles of inclusivity, empowerment, and confidence. My mission was to offer fashionable, high-quality clothing for women of all shapes and sizes while creating a space where every woman feels like a queen.

What started as a bold idea has since evolved into a thriving online boutique focused on loungewear and closet essentials. At QueenzReign, we believe style and comfort go hand in hand, and our pieces are designed to help women look and feel amazing no matter where they’re headed.

QueenzReign is more than a business; it’s my way of reminding women everywhere that they are seen, valued, and worthy of wearing clothes that make them feel their best. This journey has been incredible, and I’m proud to build a brand that reignites confidence and celebrates every woman’s uniqueness.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I had to unlearn not showing up for my business at all times. I am an introvert so I am not good with being in my content but I realized it was holding me back from reaching my full potential because I’m scared of the what ifs

Any fun sales or marketing stories?

My favorite marketing story is having my fiancée at the time now wife as my model and being able to work with her to make fun and amazing content. Giving me that encouragement and push to keep going.

Contact Info:

• Website: https://www.queens-reign.com
• Instagram: https://Www.instagram.com/queenzreign_
• Facebook: https://www.facebook.com/queenzreign
• Twitter: https://www.twitter.com/queenzreign