Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.

Raina Menne

I feel as if we all have our own approach and way of being in any industry we choose but for me personally I definitely think my way of existing within a field that is so demanding of your spirit & time, and physical appearance is much different. I’m a writer, a muse, and a healer. None of these things have traditional takes but most importantly each call on a different me to be present. My different approach to these three realms are simple, it’s allowing what comes to come all while still actively searching each moment for ways I may be able to show up within a hose fields. Read more>>

Daisy Magana

As co-founder of Vogue Parquet, I have a single mission, which is to grow our business based on our clients’ satisfaction. When a client hires me for their project, they do not do it because they like me, or because I am a woman, they hire me for my expertise. Our strength lies in the efficient approach of each project and the flawless achievement of high quality. Whether a project is a traditional wood floor, herringbone style wood flooring, or the construction of a new staircase, the Vogue Parquet Signature is the class that a project radiates, thanks to our craftsmen. Read more>>

Anna Tsui

Many people talk about genius but very few people understand what genius really is. The industry standard is to attribute genius based on IQ, but this is just a small fraction of an individual’s actual potential. What if we took into account someone’s emotional, physical, psychic and energetic attributes? I have developed a process that helps people actually connect and align with their unique genius and apply it consciously to their lives. Read more>>

Estephania Garcia

Yes! We’re all about helping women, Hispanic-owned and Dallas-based businesses stand out online with high-quality social media content and strategic design. At Estephania Designs, Connection Matters: Design needs three things to be truly successful: strategy, skill, and heart. That’s why I take the time to get to know every single client we work with. I love making meaningful connections through shared experiences, culture, and values. As a proud graduate of GPISD and The University of North Texas at Dallas, I love giving back to my community and elevating Dallas-based businesses with modern, professional branding and social media. Read more>>

Angela Arnold

I started Arnold Marketing out of frustrations with two areas – how agencies treated their clients, and how businesses treated their people. Most agencies view clients as money machines, a game to play to get as much cash out of them as possible. Clients have no clear understanding of what the agency is even doing on a day-to-day basis or how to measure and track the success of their efforts. Agencies want to create cool or interesting work to put in a portfolio, versus focusing on what will actually move the needle for their clients’ business. Read more>>

Jeffery Osei-Yaw

What I differently form the industry standard as afar as photography is the creation of Edgy images by merging beauty with desolation or bringing the beauty out of desolation using lighting, whether natural or artificial. Read more>>

Brandi Swanson

It may be an unpopular belief, but I believe that bigger is not always better. Especially when it comes to young couples that are trying to establish a successful future together while remaining financially responsible. I absolutely love grand weddings that make huge statements, but not if that statement is going to harm my Clients in the long run. I would never advise a couple to start their marriage off in debt just to have an over-the-top wedding. Instead I work with my Client’s budgets and bring their visions to life with that budget in mind. However, IF their budgets allow it, then we will definitely go BIG! Read more>>

John Miller

Yes! The standard florist goes to wholesalers and purchases flowers grown in South America or Holland. As a Farmer-Florist, I grow most of my own flowers. If I do not have flowers, I try to source them as locally as possible. This reduces carbon emissions and keeps more money in the local community. That said, I tell my customers that I only deal with local flowers, including seasonality in colors, and varieties from month to month. Read more>>

Jen Lewis

The fashion industry is all about how to produce the cheapest item possible to make the highest profit – even if that means grueling workplace environments for the men & women who make what we wear. Even if it means low quality construction that falls apart after a few wears. We’re doing things differently. We’re proudly part of the slow fashion movement, producing in small batches so we’re making just what we need each season & reducing waste of over production. Read more>>

Kris K

What makes us different from other rental companies is we deliver equipment in person , we provide the music , mics , 110 in movie screen and projector , fire pits , games , paint supplies for sip and paint . We specifically cater to private events . We push creativity ; we were the first company to do silent r&b picnics , silent sip and shop , silent karaoke, silent open mic and several others exclusively introduced by T4SS . Read more>>

Mary Ann King

We don’t judge anyone. We give each person a chance to chase their wildest modeling dream. No matter the size, skin color, or sex. We are open minded & very loving to each person as if they are family to us. We do weekly mental health checks to make sure we are all ready for the following week. We are a team together. We don’t leave anyone behind each step a mentor with you. Read more>>

Ashleah Walker

I believe wellness and beauty must co-exist and for that reason, every client service includes energy healing with their hair appointment at the shampoo bowl. While it’s not required, I enjoy calling in people who want to turn off the outside world and allow themselves to be taken care of in a way that honors the mind, body and spirit. I also offer a host of standalone esoteric energy services such as a DNA life activation, cord cutting, good spell castings, crystal rites and Egyptian aura healings. It all depends on what someone is feeling called to explore. I’m definitely more of a pragmatic, results-driven energy healer and enjoy the diagnostics along with the mystical aspect of this work. Read more>>

Joseph Leta

If there’s anything we want to highlight about our business is that we refuse to fall under the heading of Social Media Influencer. Our goal as food bloggers has been to highlight the artists creating meals or drinks (usually chef owned businesses) with their passion. These businesses tend to fare poorly in the modern environment due to lack of resources and sufficient funding. We are trying to help break industrial and cultural stereotypes. Read more>>

Emanuel Svechinsky

I do things differently by teaching my students how to CONQUER their fears instead of overcoming them. You see, when you overcome your fears (or any problems), you do not solve anything. The fear/problem is still there, and will come back. When you CONQUER the fear or problem, you dissect it to the core, and remove it from your reality. Read more>>

Ayonte Albert

I personally connect with my customers. When designing on and off the canvas I try my best to match my customer’s style & wants. They have a vision and it’s up to me to bring that vision to life! I stayed connected with my customer throughout the designing process to make sure everything is created exactly how they’d like it to be. I want my customers to know that I take pride in each design I personally create for them. Read more>>

Shannon Christy

My approach is very documentary, meaning I don’t stage or direct anything. I photograph reality, however it plays out. I do not choose the locations where I’ll be photographing. I recommend that my clients think about locations that have meaning to them and their family. To think of the places they usually hang out together and love to spend their time. Location is such an important character in our memories, having photos made in significant locations adds profound enrichment to the story. Read more>>

Noel Davis

Paris Fit brings the ultimate experience when it comes to fitness. We offer personal training, fitness classes, top quality fitness products on the market, a television show for viewers around the world, as well as our newest fitness app with over 150 exercises. No matter where you are in the world Paris Fit is bringing you an experience of a lifetime and has been able to do so for 5 years! Read more>>

Dr. Dawn Sizemore

Practical Education Solutions designs programmatic professional learning that grows people and achieves goals. Our design frameworks are stakeholder-focused, aligned with organizational goals, and driven by our unique needs-based assessment. We understand that developing professional learning programs that meet the holistic needs of diverse stakeholders can be challenging, yet critical to achieving organizational goals. For many organizations, taking the time to think through and plan this type of high-level learning is not always easy or practical when you are focused on keeping things moving. This is where Prac-Ed steps in. Read more>>

Valarie Hurst

Yes. Valarie is an inspiring multi media platform based in The Woodlands, Texas offering a variety of topics on the “six pillars of life” and consisting of subject matter appropriate to the current time, period or circumstances of contemporary interest. The content we produce is about people who are seeking truth, tools and resources in regards to spirituality as it relates to personal transformation in their own lives, marriage and relationships, family, success and business, wealth and social impact. Read more>>

Brie A. Whitehead

We are not your typical Real Estate Company. How we differ is our concept is simple and to the point, for example we are working on our Office / Coffee & Cake Shop.. the concept is “Come for a coffee, leave with a home.” We don’t harass clients, or even cold call our concept is we invite our clients or passerby’s to come in for a coffee, a cake and leave with a little knowledge of Real Estate whether buying now or in the future this makes our clients feel like they’re getting into Real Estate in a comfortable and friendly experience which is often not the case in the business. Read more>>