Today we’d like to introduce you to Nadja & John Scavone

Hi Nadja & John, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?

Our journey began in 2020 during the COVID lockdowns when my husband, John, and I started diving into a series of rabbit holes—exploring topics ranging from health and economics to government, fundamental human rights, and so much more. At the time, it felt as if we were in The Matrix and had chosen the Red Pill. For those unfamiliar with the reference, the Red Pill symbolizes awakening, truth, and liberation. Taking it allows one to escape the simulated reality of the Matrix and see the world as it truly is, no matter how unpleasant or challenging. We realized that much of what we had been taught to believe wasn’t just untrue but often the exact opposite of the truth.

We uncovered that many aspects of our lives—money, food, news, healthcare (to name just a few)—were all built on illusions. While there isn’t time here to delve into each topic, waking up to the fact that so much of what we believed was false ignited a journey of self-discovery and truth-seeking. As a result, we began researching everything in our home—food, shampoo, finances, skincare, even polyester clothing. Anything unnatural or filled with chemicals was thrown out.

Of course, this left a serious void that needed to be filled. We needed food, clothing, cosmetic products, hard assets, and sound money that could withstand government debasement and monetary inflation. So, we decided to return to the basics. We sought out relationships with the most important individuals in this country—our farmers and ranchers. We partnered with local farmers and ranchers to secure a clean food supply free from chemicals and fake ingredients. We found companies that produced high-quality, 100% cotton clothing. We tirelessly studied Bitcoin and transitioned the majority our fiat currency into this more secure and decentralized form of money/private property. Finally, through extensive research and countless trials, we created the perfect products for our needs—everything from soap and lotion to lip balm, sunscreen, and candles. And the key ingredient that tied all our creations together was……BEEF TALLOW!

Tallow is incredibly compatible with human skin, and from there, I started developing our skincare line. Initially, I made the products just for John and myself, but when John fell in love with them, he encouraged me to share them with our friends and family. They loved the products too and insisted that I share them with the world.

Driven by our passion for natural living, our commitment to truth and transparency in the marketplace, and a deep desire to create something better for ourselves, our family, and ultimately our community, we set out to build a brand that is truly free of harmful chemicals. Our mission was to create products we felt safe using on our own skin and sharing with our loved ones. Most importantly, we wanted to establish a brand that prioritizes our customers above profit.

Our line of tallow-based skincare products is the result of years of research, experimentation, and a commitment to using only the purest, most effective ingredients. Going ‘back to the basics’ as I always like to say. Tallow, which is a key ingredient in all of our products, mirrors the natural fats found in human skin, making it incredibly nourishing and healing. We believe in the power of nature to provide everything our skin needs, and we’re proud to offer products that reflect this belief.

Beyond our products, we are deeply committed to educating and empowering our community on broader aspects of health and wellness. Through our social media channels and email newsletters, we provide valuable insights on living a healthier, happier life. This includes discussions on the importance of knowing where your food comes from, clean eating, regular movement, and the mental and emotional benefits of a balanced lifestyle. Our followers and subscribers gain access to practical advice on avoiding harmful ingredients, making informed dietary choices, and incorporating routines that enhance overall well-being.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?

If it were easy, everyone would do it. When you take a leap like starting a business, you have to expect challenges along the way, and we are no exception to this truth. Before we decided to turn this into a business, it wasn’t a big deal if a small batch of products didn’t meet our expectations. We weren’t selling them, and since the batches were small, disposing of them wasn’t a financial hit. But once we decided to scale up, mistakes became more costly.

One of our biggest struggles was increasing batch sizes while maintaining perfection. We set a hard goal to launch on the 4th of July in 2023—a date that aligned perfectly with our brand, Born To Be Free, and Independence Day, when America won its freedom. How perfect, right? But, of course, things didn’t go as planned. We miscalculated a formula on a large batch of products and ended up having to dispose of roughly 150 items. This setback delayed our launch by about six months.

Instead of rushing to make up for lost time, we took a step back, refocused, and ensured everything was exactly how we wanted it to be. The extra time allowed us to perfect our processes and our products. Finally, on January 1, 2024, we launched—ushering in the new year with a renewed sense of purpose and commitment. That mistake, though frustrating, turned into one of our most valuable lessons. It made us stronger, improved our product quality, and reinforced the mantra we now live by: you either win or you learn.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?

We are a values-driven, principles-based brand specializing in handcrafting tallow-based products, including a variety of soaps, lip balms, body butters, face butters, sun block, and candles. Our commitment to continuous improvement has allowed us to expand our inventory throughout our first year in business, and we plan to introduce new and exciting clean products every year moving forward. These products are designed to be safe, effective, and aligned with our mission to prioritize the health and well-being of our customers.

We emphasize that we’re not just a product company—we’re a brand with a bigger purpose: helping our customers achieve freedom. What do we mean by this? So many people are struggling both physically and mentally, and we aim to help change the trajectory of their lives. Our entry point is skincare, but the journey to freedom doesn’t stop there. We’re dedicated to sharing our network of reputable resources to help our customers attain health, wealth, and happiness. Whether it’s connecting them with trusted ranchers for the purest food, sharing biohacking routines, or providing credible knowledge, we’re here to support our customers on their journey to becoming the best versions of themselves.

We are most proud of our emphasis on supporting small, local ranchers and giving them a voice. These individuals are some of the most important people in our country, yet they’re not treated as such. Many of the ranchers we work with juggle 2-3 full-time jobs, with ranching or farming as their “side hobby” because it’s not financially stable. Meanwhile, large food corporations—many receiving government grants—profit while producing what is essentially garbage and marketing it as food. This has directly contributed to the health crisis in our country, from obesity and diabetes to cancer and chronic diseases.

What sets us apart is our relentless focus on sourcing the purest, regeneratively raised ingredients for our products while supporting the hardworking ranchers who make it all possible. We use our platform to spotlight their stories and advocate for the real heroes behind our food system. Our commitment to quality, transparency, and integrity is at the heart of everything we do, and we’re driven by a mission to create a healthier, freer, and more fulfilled community.

Contact Info:

• Website: https://borntobefree.store/
• Instagram: https://www.instagram.com/_borntobefree_/
• Facebook: https://www.facebook.com/borntobefree11
• Twitter: https://x.com/BornTo_BeFree
• Youtube: https://www.youtube.com/@BornTo_BeFree