We recently connected with Avery Estelle and have shared our conversation below.

Avery, appreciate you joining us today. Let’s jump right into how you came up with the idea?

My career in social media began in Waco, Texas where I attended Baylor University’s Honors College. An assignment in one of my Journalism courses prompted me to connect with a local business owner for an interview. I decided to interview the owner of Oh My Juice, my favorite (and only) juice and smoothie bar in a 30 mile radius. During the interview I quickly realized the owner was overwhelmed with the task of social media marketing. After our interview, I pitched the idea of letting me take over the businesses social media accounts for the semester for a paid internship. This was, of course, before the days of Tik Tok. We were primarily on Instagram, Facebook, and Snapchat. My marketing efforts, even without a degree at the time, led to a doubling in sales for the business and a more permanent contractor position handling social media. From there, I began accruing local clients via referrals who had reached out to ask who was managing Oh My Juice. What I didn’t realize was that this experience would be the first step leading me to open my own creative agency 4 years later.

After I graduated from college I held positions at national marketing agencies, high-end advertising agencies, and even local non-profit organizations. All of these experiences developed me in various ways as a marketing professional, but my love for supporting and helping local businesses thrive seemed to always be my primary passion. When I made the move to Charleston I knew that I needed to take time to learn about the business community, and it did not disappoint. After a short time, I realized that this was the perfect city for me to take the leap of faith as an entrepreneur.

I understood the power and value of social media marketing as a business tool, and I also understood the skill and strategy it required. Out of all of the marketing skills I had developed, I knew that social media was my favorite for a multitude of reasons. As many business owners are beginning to realize, social media is not going anywhere. It has become an essential, and often untapped, tool for businesses in today’s digital world. It has also become a rather competitive space. You are fighting a lot of noise, but when done right – social media can transform the perception, receptivity, and loyalty of your brand.

Avery, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Estelle Content Co. is a local creative marketing agency that specializes primarily in Social Media. For our full-service clients, we provide social media strategy, content creation, brand development and social media management. Many of our social media accounts also utilize our team to help develop and manage their email marketing efforts.

We have found that creating a unified brand through all digital marketing efforts results in the best outcomes for the local businesses that we serve.

We are so proud to be GROWING not only our client base, but also our team. Potential client’s should know that Estelle will provide not only expert marketing knowledge and advice, but also a strategic and creative approach to their digital marketing efforts. We value and invest in every client, and provide the best possible service and creative work.

What do you think helped you build your reputation within your market?

Our team often jokes that as a small social media agency, our social media is often the last item on our to-do list. Our client profiles and pages are the pride of our hearts, and frequently what had led to new business inquiries. “Who is managing your page?” is a question we love to get in direct messages on the accounts that we manage.

Is there mission driving your creative journey?

There is no recipe for success on social media. The best results on social media comes from truly understanding, investing, and projecting the brand story of your business to the world. We do so creatively, and with the strategy that brings you the results you’re seeking.

Contact Info:

• Website: http://estellecontentco.com
• Instagram: https://www.instagram.com/estellecontentco/
• Linkedin: https://www.linkedin.com/company/estellecontentco
• Other: https://www.tiktok.com/@estellecontentco

Image Credits

Image Credit: Estelle Content Co