Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Ralph Russell

I manage my own social media pages. I use social media as a platform to market my business and promote myself as an entrepreneur. I also use it as a tool to network with different creatives and develop relationships overtime. I believe the use of social media is important because it helps individuals in the music industry brand themselves and create an image that fans can get familiar with. Read more>>

Victoria Chediak

Social media should be a priority to small businesses in the restaurant industry. I have believed in its importance from my business’ inception, and I continue to prioritize it in Poké 305’s current operations. I graduated from the University of Miami in Advertising, Public Relations, and Marketing. My goal was always to create a name for myself in the creative track. Read more>>

Emily Larrabee

This one is a tough topic to deal with as the singular person running an account. It feels like at every turn social media is changing and updating to negatively affect creators. Social media is fast paced and it focuses on quantity over quality. In a field where creating the content you share takes time and aren’t posting every day it’s easy to feel like there’s no getting ahead; so the way I manage posts and engagement with accounts is that I let it go. Read more>>

Fontayne Sisson

I manage all of my own social media, it is one of my favorite parts of my business! As a graphic designer, I enjoy creating content on a daily basis. Creating for social media is such a fun and unique way to express who I am and my design style. Not only do I see social media as an important business tool, but another creative outlet I can enjoy. Read more>>

Jessica D Washington

Social Media, I managed my own social media accounts. I like to have full control over my own accounts. its kinda how my day starts and end it almost all the time. But I have learned that controlling my social media gives me an opportunity to see and know what being posted, liked, or viewed Read more>>