One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Zoie Callihan

A “lexicon” is a vocabulary that is meaningful to a specific group of people. Everybody has a lexicon. The way we communicate is a verbal charcuterie board of everything from the cultures we grew up in, to the music we like, to the dumb TikToks we laugh at. Read more>>

Melody Rosa

Owning a business has always been a dream of mine. Despite this, I never really thought about what type of business I would own. I always had the support of my girlfriend at the time, who is now my wife. Read more>>

Austin Corbett

The name Point to Point Photography was inspired by my love of nature and being out on the trails. I’m an avid trail runner so I spend a lot time on the trails in the American southwest. Read more>>