We asked some of the brightest and most thoughtful entrepreneurs, artists and creatives in the community to tell us about something they believe that most people in their space disagree with and we’ve shared highlights below.

Lonnie Busch

As a writer, I believe it’s paramount to read great writing to learn how it’s done, then follow my own vision and process, and allow myself to write the stories that speak to me. What I learned long ago is that, my approach is the wrong approach. At a writers conference in Maui over a decade ago, I was told by a literary agent during a one-on-one interview that I should be reading only books in my genre. That was troubling to me as I don’t write to any genre, but follow the thread of my story, wherever they might take me. Read more>>

Isaiah Mcallister

That people care about your work. That your work matters. We all want to create something that resonates throughout all of history. But for 99% that live through the zero attention span, doom scrolling afflicted culture of the present… we simply will not. I am a wedding photographer as well as a landscape and wildlife photographer, so I know that my wedding photos will hopefully have a direct resonance with a small group of people such as the couple and or their friends and family. But in terms of landscape and wildlife photography, people scroll past hundreds of beautiful images each day without giving them a second thought. If thousands of painters during the Renaissance painted a variation of The Mona Lisa, it wouldn’t be hanging in The Louvre. Read more>>

Victoria Mercer

As a photographer, you’re not just capturing moments; you’re preserving the poetry of life itself. Every click of the shutter is an invitation to see the world through a lens that transcends the ordinary, transforming the fleeting into the eternal. You are both an artist and an alchemist, blending light, shadow, and composition to craft visual stories that resonate long after they’re viewed. Read more>>

Kevin Chern

As a seasoned professional in the business networking and relationship-building space, I’ve come to believe something that many in my industry would likely disagree with – that making targeted introductions can be both a form of goodwill and a way to monetize your network. Read more>>