One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.
Mayra Salonga Davis
First off, I’d like to thank your editorial staff for choosing me to be featured in your article andalso thank Ms Petit USA Ms. Deborah Missy Scott, one of my regular clients, for introducing me to your company. Coming here to the United States and starting a new business was a huge transition for me because I did not know what the beauty and esthetic industry looked like here. Globally, the beauty industry, one of the fastest-growing industries, is, in fact, quite broad: it includes both services as well as products. That’s why many esthetic students expect to make money right away , but they may not know that there is a difficult process to starting and maintaining a successful business. When I first started my career in esthetics, I was living in Hong Kong. There, after we graduate with our certifications, we normally work under companies and learn different protocols and concepts. For 10 years, I worked at high-end spas and hotels as well as at medical spas. No one owns their own business within a studio—something I noticed common here in US. Read more>>
Chelsea Bytes
Many Industries are still learning the technical implications of what it means to be a streamer. Besides this, every community is different and provides a unique story to their audience. This means every stream has its own value AND its own price. Trying to boil a stream down to just cold hard numbers is missing the point of community building. Expectations of what a streamer is able to provide to brands would be more realistic if they understood how a streamer fits into their content/advertising strategy. Every company interested in social media should have an expert in content creation so that the experience can be pleasant for both parties. Read more>>
Julie Mastrine
AllSides is in the media and technology industry. We see a lot of things that corporate America gets wrong when it comes to the dissemination of media and information technology. With profit and advertising eyeballs as a driving goal, we’ve seen news media devolve into partisan fights, mudslinging, and endless manipulation. They keep people inside one-sided filter bubbles, hiding alternative views and perspectives, especially views that don’t suit their own agendas. Read more>>
Nicholas Segura
One of the major problems in the advertising industry is the lack of diversity. For twenty years I’ve been one of the few voices in my market to promote diversity in advertising, particularly Hispanic voices. Hispanics have been the largest minority group in the U.S. since 2003 and we’re the 5th largest economy in the world. Yet in the advertising industry, we account for less than 5% of creative professionals. Advertising is a major creator of thought and trends, yet we’re still not represented, not to mention the lack of other ethnicities such as black, Asian and middle-east minds. The problem isn’t getting any better. Read more>>
Luca Dayz
In my experience, particularly in the realms of the music industry and luxury services, a significant misstep Corporate America often makes is prioritizing profit over people and creativity. This approach can lead to a culture where artistic integrity and genuine consumer engagement take a backseat to revenue goals. Read more>>
Bob Stapleton
When. confronted with a major challenge or threat, leadership often neglects their best resource – their employees. We use the term ‘lever’ in the grocery industry to identify specific areas that can help turn around difficult situations. This includes things like pricing (what we charge customers), expense reduction, product assortment, and branding messaging to name a few. The one lever that we grocers too often neglect is the wisdom of our employees. You know, those who are closest to the action and doing the work that matters most. Let me share an example of how this works. Read more>>