One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.

Kiana Frazier

The biggest misconception of the Cannabis world is the effects that it places on peoples life’s when their a consumer. With Cannabis still being on the fence of legality people sometime still classify cannabis as an illegal hallucinogenic. Studies have showed the positive effect cannabis has brought to many women who have suffered from multiple health conditions. With the natural plant being used to assist with pain from endometriosis’, serve cramps, cancer, Cataracs, and migraines. Many would say cannabis is a natural leading way of healing. Read more>>

Tom Bercu

Todays marketing budgets skew a lot to “influencers” and budgets are being reduced or reappropriated towards that marketing angle. In my opinion, while the rise of social media has indeed given more importance and impact to this way of marketing – I feel that there is nothing like a live experience to drive says and loyalty towards a product. Events are the only way that consumers can see and touch and hear and smell and even “feel” a product, And giving someone an experience (preferably a good one!) is the surest way to have them remember a product. I tell all of my non-profits this as well. For auctions – its experiences that sell the best. People are always going to remember they way you made them feel… Read more>>

Caden Kratsch

I think ‘Corporate America’ views my field in a completely different light than it should be. The service that engineers provide in the music industry is *insanely* valuable and it is not treated as such. Music as a whole would not be as popular of an art today if it weren’t for recorded music, well-recorded music specifically. A lot of artists, labels, producers, etc. look at engineers as disposable and not as important. I’m being completely honest when I say: Besides live performance, music would not exist without engineers. Hell, even live music requires a sound team. The frequency at which I feel as though I am not valued by my clients or by the industry itself is far too high, and that needs to change. Recording engineers make music sound good raw, and make it mixable. Read more>>

JP Warren

Oh, this question is right up my alley, and it’s something I’ve passionately discussed on my platforms over and over again! Corporate America, especially when it comes to the industry I’m deeply intertwined with, often misses the mark. Here’s my take on what they get wrong about the oil & gas industry: Read more>>

Jackie Gemein

Having worked in corporate advertising for over a decade, I know how amazing the industry can be. But I also know how hard it can be to maintain long term. I eventually started freelancing in 2020 after the birth of my daughter and started my own company in 2022. While owning your own business comes with its own set of challenges, I see now more than ever how hard it is for parents to work in corporate America right now. Working in advertising, both agency and client side, came with a ton of perks. A steady pay check, benefits, lavish parties and bonuses, to name a few. Read more>>

Javier Fulgencio

The way Corporate America handles people and customer service compared to the way we handle is night and day. I did the corporate thing for years and you’re handcuffed to their rules. Now we have constant discussions around making sure we thank our customers and let them know we appreciate them. We’re able to have real humor and real convos without being worried of Corporate leaders coming down on us. We can tell jokes and have fun in a natural normal way. We actually know our customers, some on a personal basis now. We have connections that go beyond food. It’s not an act for us either, we know without them we’re nothing so we want every single person who orders to know we care. Read more>>

Hannah Ayla

I’ve worked on media teams for the past 10 years and consistently see the same mistake made over and over again. When brands want to respond to trends on social media (which they almost always do), they put the creative through the same process as other internal work. Often, this involves multiple approvers, and thus multiple sources of feedback. By the time the creative is ready to go to market, the trend has passed and the work is no longer relevant. Read more>>

Noree Victoria

What an apropos question on the heels of both WGA and SAG-Aftra labor strikes. As more and more veils get lifted, we’re seeing in real time, not only in my industry, but in industries across the globe, that greed is killing us. It annihilates art. Grinds it right into the ground, along with the creativity and morale of artists who simply love what they do. Writing, acting, and directing are all crafts that take introspection, practice, and immersive experiences. The more immersive, the better. And you know what that requires? Time. Care. Collaboration. Community. Read more>>

Shimira Cole

In the tech and entertainment industry, as well as many other fields, one common mistake that Corporate America often makes is neglecting the importance of work-life balance for their employees. While these industries are known for their excitement and creativity, they can also be notorious for demanding long hours and immense dedication. This can lead to burnout and a lack of true fulfillment for individuals in these fields, as they sacrifice their personal lives for their careers. Read more>>