One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.

Jonah Price

Digital Marketing is evolving faster than Corporate America can adopt, and the reason lies in the accessibility of media creation and consumption for everyone. The generations growing up in this digital age are not only consuming more media but also generating more content than ever before. It’s estimated that 34 million videos are posted each day, with over a billion posts seen daily on TikTok alone. To put that into perspective, it’s over 8.5 times the viewership of the Super Bowl, which averages 115.1 million viewers – and that’s just on one platform! Read more>>

Abe El-Raheb

This is a very timely question given that I’m a screenwriter and we are +100 days into the WGA strike! What does Corporate America get wrong about my industry? Another way to ask this is – what does Corporate America get wrong about Art/Entertainment? Read more>>

Laura Barrett Larkins

I think a lot of corporations and even startups REALLY overcomplicate social media. At it’s core, social media is supposed to be a way to CONNECT, and while it is a useful sales tool, you have to find the connection first. You can have the most data driven strategy in the world but if you’re not thinking about your consumer and meeting them at their level, people will feel that you are purely trying to sell them something. Read more>>

Nicole Tiovanni Hardy

I’ve actually been able to build an entire business model based on what I saw Corporate America repeatedly get wrong. As a Business Consultant and Advisor on Tech projects, I noticed that there was a consistent issue that companies were facing. Almost all of these companies were relying on third-party, off-shore contractors to complete their software development work. I noticed that there were virtually no processes to facilitate the language barriers, time differences, and even cultural differences of the contractors. Read more>>

Diarra Imani

My industry is wellness – no matter the byproduct or outcome of my business I am focused on doing it well and feeling well. Corporate America gets wellness wrong in all the ways! Corporate sectors think of wellness as a trend. Truly the wellness of any corporation or entity is the conductor of success. When people feel well they do well. When people do well, corporations thrive and families thrive. Read more>>

Angela V. Harris

My corporate career was in the tech industry where Black women are underrepresented. There were times when I was the “first” or “only” Black woman on the team. Women make up 27% of the tech industry, and the number of Black women in tech remains flat at 3% according to research from The National Center for Women & Information Technology (NCWIT). Read more>>

Justin Coldiron

Corporate America gets almost everything wrong. First, there’s the control. So many leaders are obsessed with controlling their teams (you can see this with the Return-to-Office demands) as opposed to learning more about what their teams want and need. Second, leaders don’t take time to actually get to know their teams. In Corporate America, you’re just a number, sadly. If leaders just took the time to keep their teams happy, they’d notice an increase in performance and revenue. Read more>>

Chandler J. Esq

When you hear the term “Attorney” or “Law Firm”, people normally get a specific image in their minds. It’s the suited up lawyer with a sense of confidence that easily walks the line of arrogance. Read more>>