One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.

Katrina Noelle

Quantitative research is used to quantify attitudes, opinions, behaviors and patterns with results that are projectable to the population/segment/target market in question. Qualitative on the other hand, is used primarily to answer the ‘why’s’ and gain depth of understanding about that population/segment/target audience. And it’s how brands uncover the reasons behind, beliefs about and motivations for their customers’ behaviors, needs and preferences. Read more>>

Karen Piacentini

We as Independent Bookstore owners all have this in common is that the price of books is printed on the books. No other business have this. Grocery store, boutiques, hardware stores, etc. put the price on the shelf. We can’t sell books higher than what is printed on the books. We have to get books from distributers or publishers Read more>>

Dr. Anita Polite-Wilson

A particular problem I see in various industries throughout corporate America is the challenge of creating inclusive workplaces that foster a deep sense of Belonging. In the last few years, many companies say they are dedicated to fostering a diverse and inclusive workplace where everyone feels valued and respected. However, while many may believe that a commitment to diversity and inclusion is the right thing to do, they may also believe it will not drive business success. Let’s really examine that, based on research into the ROI of successful diversity, inclusion and belonging approaches. Read more>>