One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.

Aleks Heide

I think Corporate America often gets it wrong by leaning too much on surface-level activities like ice breakers and the occasional pizza party. Those things might feel fun in the moment, but they rarely create lasting connection or genuine collaboration. Read More>>

Danielle Marietta

In the bookish world it seems as though the big publishing houses have underestimated the size and buying power on niche audiences. Where they chase mass market best sellers, they miss opportunities and the cultural hunger for representation. Not only that, but they move at a much slower pace than that of the indie publishing market. Where a book from a trad publisher can take 18-24 months until it officially releases, the indie space can address a “need” or tap into a specific niche market in half the time. Read More>>

Anthony Williams

One of the biggest things I see Corporate America getting wrong in branding is playing it too safe. So many companies are settling for designs that are predictable and forgettable. Logos end up looking like clip art, and websites all blend together with the same templates. It’s sad to see! Read More>>