One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.

Christy Clement

The coffee flavoring industry has a dirty secret that most consumers don’t realize – I call it ‘ingredient junk.’ This is pervasive across the market:

– Major brands like CoffeeMate list ingredients most people can’t pronounce or recognize – they’re essentially chemical cocktails masquerading as coffee enhancers. Read more>>

Kellie Walton

Through every phase of my career, I’ve encountered those stereotypical corporate professionals… all using the same lingo, the same blueprint for communication and outreach, and the same distance from personal connection. In both PR and media roles, I’ve learned that breaking down the corporate standard in favor of personality wins out time and again. I’ve secured my biggest career wins by treating the person on the other end of an email as a real person instead of a transaction, and I’ll carry those learnings with me throughout my career. Read more>>

Sam

One of the biggest misconceptions Corporate America has about our industry is that hosting a large scale event in Santa Monica is going to require a lot of time and stress to plan and be expensive, as the cost to do business in our region is so high.  Read more>>

Craig Smith

One of the biggest things Corporate America gets wrong about photography is the assumption that the camera does all the work. Too often, businesses and individuals believe that high-quality images come down to just owning an expensive camera when, in reality, professional photography involves a deep understanding of lighting, composition, editing, and storytelling. Read more>>