One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.

Drew Burnett

Innovation is the dreaming and realization of new ideas. Large, established corporations that dominate the consumer goods market do not value innovation. They are organizationally and creatively obtuse to innovation. They don’t have the values or pluck to innovate. I speak with knowledge of the wellness industry, but the rot is broad in consumer goods. The reason is simple–big companies do not innovate because they do not try. Read more>>

Brittany Breen

Like many people who went to college, I assumed I would apply for a job, get hired and work at the same company until I retired. That’s what my parents did. The thought of working for myself never crossed my mind. I graduated from college in 2010 with a degree in film and production and for the following 12 years, I worked as a television producer for several networks including MTV, Travel Channel and History. Read more>>

 Jason Dion

Traditional personnel certification companies often overlook the importance of practical, hands-on experience when it comes to certification testing. Many traditional certifications still rely heavily on outdated, multiple-choice and multiple-select style exams. While these types of exams may assess a candidate’s knowledge, they fail to truly demonstrate whether a candidate can actually perform the tasks required of them when working in field in their new job or position. Read more>>

Cohen Deyoung

One of Corporate America’s biggest mistakes when it comes to branding is focusing only on price instead of value. Many times, they just want the cheapest option without thinking about how that decision affects the end result. But spending a little more on a better-quality shirt can make all the difference in whether people wear it. Read more>>

Nicolina Kolster

Big companies in the beauty industry focus too much on quick fixes instead of real healing. They sell products that only cover up the problem instead of asking why the skin is struggling in the first place. Read more>>