One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.

David Krouse

Corporate America is suffering from two major issues: BRAND DILUTION and DEGENERATION. When I was twenty-four, I did some online branding for what’s now the Good2Go Body Program. I drove to the Barnes & Noble in Burbank and pulled a book about branding off the shelf. I’ll never forget the definition it gave: “Branding is promises consistently kept.” The movie industry’s brand is extremely diluted and has been for years. In 2022, the launch of ‘National Cinema Day’ offered $4 tickets to attract audiences back to theaters. Last year, when I tried to buy two tickets for Oppenheimer, added convenience fees raised the cost from $8 to $11.78, feeling like a broken promise. Any sort of fee is obnoxious in and of itself, but it showed just how broken the people industry is. I didn’t even bother this year and don’t know when it was. Read more>>

Aaliah Hartley

I think Corporate America in my industry, or Hollywood specifically, gets many things wrong and simply sets a bad standard. There are countless shitty options of tv and film that saturate our televisions and movie theatres. I find it mind boggling that so much money gets pumped into productions with stories that have been told over and over or just don’t resonate with anyone. I implore everyone that enjoys films, to go to film festivals or watch more independent films, and I’m saying this to myself because it’s so hard to do that when you’re being bombarded with mainstream content everyday. The times I feel so amazed by films is usually by an independent filmmaker that makes an amazing piece of art, that will unfortunately go unseen because they’re not funded as well or it doesn’t hit the main-streaming. Read more>>

Joey Farese

Corporate America, particularly in the furniture and home goods industry, often emphasizes mass production to meet high demand at a lower cost. This focus on efficiency and profit can come at the expense of craftsmanship and quality, leading to products that are more disposable than durable. Big chain stores flood the market with items that are produced quickly and cheaply, often lacking the personal touch or the durability needed for long-term use. Many customers find themselves disappointed when these products begin to break down or show wear after just a few years. Read more>>

KC Cameron

In the music industry we just need to be very careful. We’ve made it easier than ever to distribute your information and get potential audiences to know who we are, while simultaneously devaluing that name and brand recognition. When so much content is available online we are disincentivising the live show. We are making it harder for venues to put butts in seats. Then combine that with the only time you can sell a copy of music that will pay any margin, being at the live show or on your website, vinyl, merch etc. we need to be careful that independent music isn’t lost completely. It’s already about the worst investment you can make, it’s only for the love of the music and the fans of it, if you don’t get to play for the fans in person anymore, it’ll be a sad day. Support live music and keep showing up! Read more>>