One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.

Dustin Gutkowski

I believe in Corporate America what gets lose the most is the people. We tend to think that everyone works for the owner or company, but in reality the owner should work for the employee. Be in the business of building people and people will then build the business Read more>>

Shakurah Maynard-Duncan

Corporations don’t employ artists and creatives—they save full-time employment and benefits for the business majors, the HR professionals. Part of this issue comes from a lack of business education for artists; teaching them how to leverage their skills for fair compensations-but another part is that companies don’t see artistic collateral to be significant enough to their brand to keep art and design on retainer. I’ve worked for so many large corporations as an independent contractor so that they could get a taste of personality in their marketing. It’s nice to see, but consumers want real authentic connections and that authenticity comes from creatives. Read more>>

Jason Joslyn

The Ecological Servants Project is a 501c3 nonprofit corporation formed to serve in the interest of the publics good. In fact, every 501c3 organization was created to do just that, but not all of them are fulfilling the purpose for which they were created. This is a major problem in the nonprofit industry. Direction is lost to financing the mission and the mission is sacrificed in the pursuit of finance. Read more>>

Eley Gonzalez Ayala

Making it Corporate America. My industry is the beauty industry and yes, it’s extremely profitable but you cannot box Art. There are many beauty brands {some might say too many}, all these corporations trying to get a piece of the ‘pie’ but what they still don’t realize is that force feeding Artists to get behind what they are selling turns constrictive and then becomes stale. Nowadays everyone feels like an Artist which means they want something new every second and that’s impossible to follow, and when the sells pitch gets repetitive people change the channel. There’s too many rules, expectations are way too high with very low perquisite. Read more>>

Travis Matheny

There is a huge difference between hiring a production company and hiring a creative media agency. When we are “dating” a prospective client, we often find that they don’t know the difference. A production company will aim the camera and record where you point. Or they will set up lights, sound, and stage for your event. But when you hire a creative media agency you get so much more for the same price tag. Our team has decades of experience producing learning, development, and marketing media in both video and event production. We know what effective media looks like and how to make the message come to life on the screen and stage. Read more>>

Oliver Blakemore

The ubiquitousness of writing doesn’t mean it’s easy. The brevity of excellent writing doesn’t mean it required less work. Corporate America doesn’t like paying for good writing. It is treated like, I don’t know, flour: you need it in there, but it isn’t like anyone cares how GOOD it is, so long as the cake turns out. Which, as any baker can tell you, is a wrong way of thinking about flour. Read more>>