In our view there is already a ton of coverage of the trends that ivory tower professors and billionaire fund managers are seeing. What’s the edge in hearing the billionaire consensus view over and over again?
The edge comes from hearing new perspectives and new information like from the wedding planner who has worked with hundreds of couples during the pandemic and has noticed that couples are allocating significantly more of their wedding budgets on “small details” like personalized neon signs and eco-friendly customized digital invitations rather than paper invites. Or the accountant seeing how there’s a huge uptick in ecommerce clients generating revenue from in person popups.
Below, you’ll find some of the most thoughtful entrepreneurs and creatives in across various industries and markets sharing the trends they are seeing.
Phillinda Roy
As an advertising lifestyle photographer, I’ve noticed a significant shift towards authenticity and diversity in recent years. Clients are increasingly requesting images that capture genuine emotions and showcase real people from their audience’s demographics. Read more>>
Chelsea & Daphni
A big trend this year is the emphasis on natural aesthetics. There’s been a significant shift towards natural looking lashes. Many clients are opting for treatments like lash lift and tints to enhance their natural features without the need for extensions themselves. We’ve noticed our clients who don’t have long natural lashes for a lift and tint shifting toward that minimalistic aesthetic by opting for a set brown lash extensions. They offer a soft and subtle look as opposed to the dark line you get with classic black extensions. Last Friday we had a client come in who’d received a gift card for her 80th birthday, but she was apprehensive about the harshness of the black lashes. She was elated when I showed her the brown lashes. Having the option gave her reassurance in her set, and she booked her next several appointments prior to leaving. Read more>>
Hannah Cohen Christiana Weber
I think a big trend we’ve seen is how ancients modalities are sometimes more impactful when they’re blended with the latest technology. Creating a balance that lands optimal results and long term trackable benefits. Read more>>
Grace Song
The wedding industry is experiencing a wave of innovation, with new trends reflecting couples’ desires for meaningful and memorable celebrations. Experiential weddings are leading the way, as couples prioritize guest experiences that engage and delight. From interactive food stations like build-your-own dessert bars to immersive photo ops and live entertainment, weddings are transforming into events that celebrate not just the couple but also the shared joy of their loved ones. I recently worked with a couple who incorporated a live artist painting their ceremony in real-time, creating a unique and lasting memory for everyone in attendance. This trend challenges planners to think creatively and elevate every detail to ensure guests leave with unforgettable experiences. Read more>>
Melissa Black
The digital printables business is booming, and there are several trends that are dominating. The first one is editable digital templates. Customers love the ability to personalize printables using tools like Canva, Adobe Acrobat, or Google Docs. Editable invites, planners, and gift tags are especially popular. I create the design and leave all of the text open for editing to be personalized by the customer. After editing, they have many options – to save, share, post or print! My website has invitations, planner pages, event menus and buffet or place tags that are available in an editable format. Read more>>
Sania Khan
The staffing industry is experiencing a significant shift toward flexible, on-demand workforce solutions, driven by the adoption of AI and automation. Businesses are moving away from large, permanent teams and embracing agile staffing models to address fluctuating needs and gaps where automation falls short. For instance, during a large hospitality event, a client’s AI-powered reservation system went offline, leaving their team overwhelmed. Within hours, an on-demand staffing platform provided pre-vetted workers who ensured smooth operations, highlighting the critical role of adaptable human talent. This trend offers opportunities for scalability, cost efficiency, and synergy with technology, but it also raises concerns about worker protections, quality assurance, and long-term workforce development. Balancing flexibility with fairness is essential as businesses navigate this transformation. Read more>>
Roger Baldacci
When I started as a junior writer in advertising, the landscape was simple: TV, radio, and print. The big challenge back then? Convincing clients to buy a spread ad. Today, the landscape is fractured, with countless ways to reach consumers—like confetti in the wind. Read more>>
Yarin & Pauline Gani
One of the biggest trends we’re seeing in the construction and remodeling industry is the growing emphasis on sustainable and eco friendly designs. Homeowners are increasingly looking for energy efficient solutions, such as solar panels, smart thermostats, and sustainable building materials like reclaimed wood, bamboo, and low VOC paints. This reflects a larger desire to reduce environmental impact while creating healthier indoor spaces. Read more>>
Nathan Luce
Personal training is evolving rapidly, reflecting broader shifts in health, wellness, and technology. One major trend is the rise of specialized training programs. Trainers are focusing on niches like corrective exercise, senior fitness, or youth sports, catering to specific populations with tailored expertise. Alongside this, online and hybrid training models have gained prominence. Many trainers now offer a mix of virtual and in-person sessions, leveraging apps and video platforms to connect with clients worldwide. Read more>>
Howard Enders
Over the last few years, I have seen the growing need for modern estate planning solutions, specifically digital solutions. Technology continues to shape how people interact with legal and financial services, and clients are now expecting more streamlined and accessible options for estates, trusts, and wills online. In general, consumers are now even more comfortable with tech and they seek secure and user-friendly platforms to help them store their documents, track their assets, and manage their wills online. Read more>>