In our view there is already a ton of coverage of the trends that ivory tower professors and billionaire fund managers are seeing. What’s the edge in hearing the billionaire consensus view over and over again?

The edge comes from hearing new perspectives and new information like from the wedding planner who has worked with hundreds of couples during the pandemic and has noticed that couples are allocating significantly more of their wedding budgets on “”small details”” like personalized neon signs and eco-friendly customized digital invitations rather than paper invites. Or the accountant seeing how there’s a huge uptick in ecommerce clients generating revenue from in person popups.

Below, you’ll find some of the most thoughtful entrepreneurs and creatives in across various industries and markets sharing the trends they are seeing.

Brittany Reynosa

Videos, videos, videos! I work with several types of businesses. From mom and pop shops to larger corporations. One thing that is on the rise is videography. Potential clients love to see great imagery of a product, but seeing a product in use has a higher selling point. I’ve been doing videography for brands and products for a few years now and for the last 2 years I’ve been telling people that video is where it’s at! Photography is truly amazing for so many things, but what we are noticing is a lot of people want to see video. Read more>>

Laura Bohn

1. Multifunctional Spaces – Ever since the pandemic, many home owners are adapting to a work-from-home lifestyle. Extra guest bedrooms are being turned into an office space, living rooms with open shelving can be used as a library and formal dining rooms and formal living rooms are also being transformed into larger offices, meaning these areas may eventually become extinct. – Flex rooms have also become a huge staging and design trend, stemming from the work-from-home lifestyle. We are seeing flex rooms beings used as workout rooms, yoga and meditation rooms, game rooms and craft rooms! Read more>>

Breana Jeanfaivre

Being a photographer is a way for those to express their creativity, their visions and their passion and bring them to life. This industry consists of staying relevant on social media and keeping up with the latest trends, posts and topics. Of course, Instagram is the number one platform to portray your portfolio and show off your latest passion project and target your desired audience. Read more>>

Rochelle Augustus

Luxury Picnics are one of the most popular trends in the event and party planning industry by far. This trend has elevated in popularity all over the world. Turning the traditional picnic into a fantabulous experience with endless possibilities. The design concepts and styles include a plethora of whimsical, elegant, bohemian, chic, and ecliptic styles that create a delightful ambiance. Read more>>

India Daniel

Today, more than ever, people are all about self awareness. We are living in a time where we want to be our authentic selves and showing this through style is just one way to go about it. In the optical industry, eyewear has evolved and people are wanting more than just your basic tradition black, brown, red, or neutral frame. Eyewear is speaking and it is speaking quit loudly. Read more>>

Tessa Ward

One of my biggest strengths is versatility. My clients aren’t really wanting to wait on furniture to be ordered. Lagging lead times have presented a new challenge, in being able to get clients quality products they want and need, when they need them. Antique and Estate finds offer clients an option, that is not just eclectic, but is also much more well built, in quality and craftsmanship Being able to create a space that is truly unique and full of character. Read more>>

Angela Elizabeth Baker

The current women’s natural/holistic health industry is saturated with individuals, small businesses, AND large corporations who want to make a quick buck off the current natural “vaginal health trend”. Folks are reselling so many called “women’s &/or vaginal health products” dropshipped from china without a clue as to what’s in the product/ supplement, conditions it was made under, haven’t utilized it long enough (or at all) to know how it works, & instead copy and paste “womens health” rhetoric to capitalize on our vulnerabilities!! Read more>>

Adrienne Francis

In today’s times its a lot different from when I first started out with my great aunt. One of today’s trend is wearing lingerie for outerwear, which is great for us because it makes out product that more versatile. Another trend that I am seeing in my shop is that high end sleepwear is far out selling our regular daily sleepwear & also our more sensual lingerie is selling like hot cakes! We can’t keep the sensual lingerie in, its selling so quickly it’s hard for me to keep up with the ordering! All three of those trends have changed since Covid especially in the last year. It definitely keeps us on our toes! Read more>>

Meredith Huck

We are seeing an influx in requests from our clients for separating spaces (gone are the days of an open floor plan), adding texture where possible and getting creative with tile. That can mean anything from changing the texture every few times (from a matte tile to a glossy tile), doing a thicker grout or simply how the tile is laid. With WFH so prevelant nowadays clients are seeking separation from their home life and their work life, even when it is under the same roof. Read more>>

Jeffrey Jones

I see a lot of online personal training and videos. I am not a huge fan of this. My opinion it is best to workout with a trainer who has been educated on proper weight training technique and form. You may have an underling health issue that you are unaware of and doing an exercise or stretch may cause injury to you. Read more>>

Erica Hawes

Some of the biggest trends that I see in my industry are there more lymphatic massages taking place. As Cosmetic Surgeries are on the rise so are the need for post-operative Lymphatic massages. Unfortunately they are not enough licensed therapists that are trained in Lymphatic Drainage massage and in many cities, and clients are getting care by Unlicensed and or untrained therapists for their post-op needs. Read more>>

Sarina Woods

Always seasonal looks along with extravagant glam I have seen the summer looks with bright colors I have seen fall looks with autumn colors and earth tones I have seen winter looks with holiday festive trends I have seen spring looks with pastel colors And last but not least everyday looks on the go and date night looks. Read more>>

Erica Neubauer

Accessibility for websites is a growing area in website development, and something that many small business owners aren’t aware of. By accessibility, I mean making the website usable by people with both visual and physical impairments- low/no vision, hand injuries, etc, who need assistive devices to browse a website. Even many web designers and developers either ignore it or assume that it isn’t necessary for them or their clients. Read more>>

Andressa Hara

Social Media is always evolving and the biggest trend at the moment is creating Tik Tok videos to grow an audience. Small businesses and even big corporations have been investing their time in creating videos to reach a broader audience and keep followers engaged and interested in their products and services. Read more>>

Krishon Harris

The biggest trend I am seeing among real estate agents today is a more focused commitment to social media marketing and specifically video marketing. I’ve found that social media is a great way to reach a large audience of people and nurture people you have connections with. When I first started doing real estate (a little over a year ago), Read more>>

Collin & Jen Grimes

Since the beginning of covid, there was a huge uptick in the needs and wants of house plants. Having the whole world on lock down, being stuck inside for hours, and having to adapt your home into a workspace really did a number on everyone. There was a lack of life and greenery. House plants began to make their way in people’s homes. Studies have shown that having plants inside the home increases productivity and helps with mental and emotional health. No matter what skill level you have, there are plants for everyone. Read more>>

Faren Collins

In the athletic wear world. Trends are constantly moving throughout each year. When I first started acclimating my small business in the world; athletic brands such Lulumon, Vitality, Fabletics etc were dominating the market. The color palettes that were popular at the time were more dark and neutral tones. There were hardly any intricate patterns or designs displayed on athletic wear. My brand was developed in at a time of plain and safe clothing designs. Read more>>

Clay Ehmke

I am seeing a huge boom in interest in Mycology and Foraging Wild Edibles in the past few years after a large growth in plant-based eating! My goal is to merge the two and change modern vegan cuisine, put an emphasis on the importance of the wild world around us and sustainability and how these intersect. Read more>>

Lauren Quintanilla

Chamoy anything in South Texas is huge! I first started because the company I bought from was in California and was not up to my standards. Now there are so many people starting chamoy businesses right here in San Antonio. Every market you go to has a chamoy booth. However, our chamoy does differ from others in many ways. Our chamoy dips are thicker than most so they don’t drip off of your drink, they are smooth versus grainy, and the flavors we offer taste exactly what they are supposed to taste like. We hear many times that our chamoy is consistent. Read more>>

Kim Davis

Everyone wants to get into it now. Fairy Hair has been around for a long time, but with internet how to videos and product availability, I see people trying to do it themselves. It makes me chuckle because it looks so easy, but in fact, it’s quite difficult to master. I have had girls come to me in tears with knots in their hair asking me to cut out the product either they, or a novice put in. I would guesstimate it took me a good 6 months to really become comfortable with my technique. Right now I can do a standard application in about 10 minutes. When I first started it would take me hours just to get one piece in. Read more>>