What’s your view on asking friends and family to support your brand? We asked members of the community to open up and share their views on this controversial topic. Check out some highlights below.

Rick Izquieta

In entertainment it’s important to have friends and family to back you up no matter how crazy your ideas are. Entertainment business can be a never ending grind that may not be lucrative, and a lot depends on who you know. Many people became famous or had an opportunity to work as an artist with the “who you know” strategy. That is a fact. As much as we’d love to believe it’s our talent, a lot is based on “who you know”. That is why it is like any sport or any hard working job that requires dedication and sacrifice. Read more>>

Jojo Parks

One thing you must remember is NO ONE owes you the support. Be prepared for let downs. Having a village behind you when starting out can be valuable on so many levels. A lot of times its not all the family and friends you’ve known for a lifetime. It’s the family you’ve built going through life. Whether that’s jobs, schools, functions, etc. You need people surrounding you that just don’t share a post here and there. You want uplifting, accountable, a not afraid to give you harsh reality and beneficial advice kind of support. Read more>>

Melissa Jean

Asking friends and family to support my business feels natural but also requires balance. It’s appropriate to share your passion and invite them to engage with your brand, whether that’s through following, sharing, or trying out products. However, I believe it’s important not to pressure them into purchases or obligations; their support should come from genuine interest, not guilt. I’ve learned that setting boundaries is key. For example, in the early days of my business, I was eager for validation and constantly sought feedback from my closest circle. Over time, I realized that not everyone will—or needs to—be my customer, and that’s okay. I now focus on sharing updates without expectations, appreciating any support they offer, and understanding that the most authentic connections often come from strangers who truly resonate with my brand. This approach has made both my business and personal relationships healthier and more fulfilling. Read more>>