Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Carrolee Drummonds

The mission of the Carrolee Moore Consulting Group (CMCG) is to usher people away from social media marketing as the central tool for business growth. We have become addicted to social media as a society, and businesses are still, more often than not, putting all their eggs into the organic growth social media basket. What I’ve found is that the next generation, the one that never knew a world without cell phones and social media, are rebelling against what has become the norm, and are largely choosing to create communities on other platforms instead of the traditional social media platforms. Read more>>

Steve Nguyen

I’ve always had a deep passion for storytelling, which was the foundation of my journey into public relations. From a young age, I was captivated by how media could shape narratives and influence perceptions. This passion carried me through my academic years and led me to pursue a career in Public Relations over 17 years ago. Early on, I realized the profound impact media could have in amplifying voices and elevating brands. Read more>>

Logan Woodle

I work to introduce pewter into historically silver biased metalsmithing programs. Contemporary pewter is food safe, lead free, easy to work with, and accessibly priced. Allowing students to work with this material creates a way to achieve professional level work, regardless of socioeconomic background. However, historically, pewter was viewed as the “poor man’s silver” and was banned from classrooms across the western hemisphere. A narrative was created around pewter that supported its exclusion, based on limited understandings of the material. I currently work to demonstrate the functionality, beauty, and accessibility of pewter to encourage its inclusion into fine art and craft curriculum’s. Read more>>

Tammy Gail

My company will celebrate 30 years in August 2025, a milestone that represents decades of learning, growth, setbacks, and triumphs. I believe a person’s mission evolves as they do. What I valued 30 years ago is vastly different from what I value today. My mission now is simple: Do the right thing, work with people who share your values and ethics, trust your instincts, and ensure that what you do—and who you do it with—brings you happiness. Philanthropy is a vital part of my life because, to me, it’s always better to give than to receive. Read more>>

Chad Butler

Mission InfoSec has a two-fold mission. 1- Help organizations build, ship, and operate secure products (software). 2- Help aspiring security engineers gain the skills and experience they need to build a thriving career. In downtown Seattle, there’s a restaurant named Farestart. They provide mentors and jobs for formerly incarcerated individuals. They gain the skills to run a restaurant. They get a job and a purpose that changes their lives. The tech industry is struggling to keep up with the ever evolving tactics of hackers and criminals. There is a shortage in qualified security engineers. Yet, most companies won’t give aspiring engineers an opportunity because it would take time to mentor and nurture new talent. Read more>>

Carlos Hernandez

My mission is to film local bands full live sets with high quality video and audio to help them promote their music to a larger audience via social media. Read more>>

Elin Persson

Since I was a little girl, I have always felt that I was meant to help people. It was like an inner knowing. I didn’t know how, but I was certain. I experienced hardships and traumas that made me stronger, and I believed they had a purpose. All my life, I have pushed myself to become better. I have always maintained a positive mindset, convinced that all my problems would eventually resolve themselves. Despite this, I struggled with low self-esteem, insecurities, and a tendency to please others. I was unaware of my self-worth, so I gave, but at the same time, I couldn’t receive. In not having my emotional needs met, I put up walls to protect myself, and it was in that masculine energy that I remained. Read more>>

Paige Jefferson

The mission behind Tiny Explorers is something incredibly personal to me. From a young age, I’ve always had a natural connection with children, whether it was helping at church or being the person who always had a child by my side. Over the years, that passion grew into a clear vision: creating a space where children aren’t just looked after, but where they truly thrive. Tiny Explorers began because I recognized the need for a high-quality, nurturing environment where children could grow, learn, and feel supported. I didn’t want to offer just another childcare center, I wanted to build a place where every child is treated with respect and has their emotional, social, and educational needs fully met. Read more>>

Laura Genao

The story behind my mission is deeply personal, rooted in my own journey toward healing and understanding the mind-body-spirit connection. Growing up, my family approached wellness by addressing symptoms, often overlooking the underlying emotional or mental factors. This inspired me to explore a holistic approach, one that doesn’t just focus on ‘fixing’ but on understanding. Read more>>

Michele Simon

As a child, I was always inquisitive about life, culture, and travel. My grandmother traveled the world for years before she married and gave birth to my mother. I remember many summer days at her home where she shared stories about her travels. She spent time in Europe and England and her pictures allowed me to imagine myself there. But more than anything, there was one piece of advice she gave me that remains in my thoughts, “Never limit yourself to what is in front of you Madame Butterfly (her nickname for me). Search for opportunities that will allow you to grow as a woman and an individual. You are worthy of more than you believe.” Read more>>

Bruce Gore

Our mission is to provide educational materials on matters related to the Christian faith to as many as we can reach via online technology. Read more>>

Daniel Brown

So I had a hard childhood. I grew up in a very abusive household. My dad was an alcoholic, conducted business unethically, and took it all out on us. Since I was the youngest, everyone took it all out on me. For the longest time, I never knew the word “safe” or “home” or “love without a catch”. Not only was I abused at home and family gatherings, but I also faced abuse at school. I was the slow kid. The kid picked last. The target. Especially since I couldn’t read until highschool. There just seemed to be a pattern where everywhere I went, abuse followed me. I didn’t really have any friends either. Read more>>

Dakri Lukowski

In a time where people often hide their struggles behind busy lives, Shielded Hearts Clothing Co. rose with a mission that was deeply personal. Founded by an individual with strong ties to law enforcement, the military, and epilepsy awareness, the brand wasn’t just about clothing—it was about honoring resilience and building community. The founder had seen firsthand what it meant to face battles in silence. From the strength of those in uniform to the challenges faced by individuals living with epilepsy, they knew that everyone carried their own invisible shield. And so, Shielded Hearts Clothing Co. was born, with each design crafted to empower the wearer, to shield their heart while boldly expressing their truth. Read more>>

Yumi Socute

In the beginning, I began a brand “NOVEM” it’s the number 9 in Latin, but when you look deeper into the number it symbolizes many things such as; death & rebirth, transformation, completion, and moving on to the next level in life. Most importantly it symbolized freedom to be whoever you want, whenever you want. If you don’t like who you are today kill off those expectations and any ego attached to it and start over. When i was in the homestretch of getting everything authorized, trademarked and really making it come to life, i hit a bump. The name NOVEM was trademarked by a Corportation who specialized in windows, yes the glass ones. Read more>>

Courtney Wacker

“To create gorgeous, lived-in hair color that genuinely looks expensive, luxurious and seamless for months after your appointment. We strive to provide our clients with an unparalleled customer experience unlike anything they’ve ever encountered. Honesty and authenticity are at the forefront of what we do, and we believe that our clients deserve to feel educated, beautiful and excited about their hair long after they leave our salon.” Our Misson statement as listed above is what we strive to do to serve our customers, but my mission to my team is much much deeper than this. Read more>>

Malik Stout

Web3 Bloc Chain Show is a mission-driven company focused on empowering creatives around the globe, particularly marginalized communities. Our mission is rooted in the belief that everyone deserves a voice and the tools necessary to thrive in today’s rapidly evolving technological landscape. We aim to bridge the financial gap that often leaves many talented individuals and communities behind, providing access to the opportunities offered by Web3 and its applications. Read more>>

Katie O’hearn

My mission is to restore balance to the body through gentle touch and genuine connection in order to heal as we were designed to do. In our culture we have grown so disconnected from our bodies and from each other. One of my goals is to help people become in-tune with their bodies again, and to realize that everything is connected! An achy knee is usually not isolated to the knee. It could be an injury to the knee, but also misalignment in one’s gate; it could also be stored emotions, or even referred pain from another area of the body. Read more>>

Ashley Purdin

Ashley’s love for all things horses and art started in her childhood. She was always fascinated by the look, movement and power of the horse. In her early teens she began to hone her skills as an artist and horsewoman. As her career as a horse trainer and clinician began to take off, Ashley’s art took a back seat. It wasn’t until summer of 2020 when Ashley went through a severe depressive episode that her art resurfaced. That summer, she received a diagnosis of Bipolar I (Manic Depressive Disorder). As part of her therapeutic activities, she chose to dive back into her art. Read more>>

Anne Winters

Our mission is to enhance unique hotel experiences by creating immersive moments for both travelers and locals. In 2014, I had the incredible opportunity to work with Hilton Worldwide at their Amsterdam, Netherland property working in every facet of the hotel. While I was there, I was inspired to focus on experiential marketing strategies that went beyond traditional print advertising, allowing hotels to showcase their character through interactive and engaging experiences. Read more>>

Paula Blankenship

Rewrite In February of 2013, Paula Blankenship was a 50 year old single mother raising her teenage son. Paula started a business in her kitchen simply to give her son Braden something to do after school incorporating her entrepreneurial know how. She had always been a part of a very creative family, painting and refinishing furniture.  It was a passion her mother’s love, buying old furniture making old new again. Read more>>

Veronica Moore

“Plant therapy is real!” This is a mantra that I say over and over again when I encounter those I casually talk about the benefits of plant therapy to while out and about or those who I serve as a facilitator for through my plant therapy workshops. My life’s mission and purpose is to help people understand the mental, emotional, spiritual and physical benefits of connecting with nature, gardening and taking care of plants. Read more>>

Cassie Krause

After spending a decade in the field of animal training, I discovered something profound: while animals may not speak in words, they communicate in ways that are often far more powerful. Their personalities, quirks, and unique traits shine through in their body language, their eyes, and their energy. This realization became the foundation for my mission as a pet photographer—to give animals a visual voice. Read more>>

Jc Gardner

I am a self-employed, part-time entrepreneur. My mission is to help new and seasoned clients become published authors through the power of the pen. I’m not a publisher, but I’m a writing coach and ghostwriter. I get immense joy helping people bring their literary projects to fruition. Everyone has a story to be told. In my industry, we like to say your story is not only for you, but it’s to bless and free someone else. I also do various writing workshops, editing, and provide support to anthology projects, just to name a few. I also enjoy speaking and inspiring and encouraging others. I’m still working a day job as well, but I’m passionate about writing and coaching. Read more>>

Franko Morales

By December 2018 my life gave a turn of 180 degrees. I was used to travel, spend time with my wife, do what I wanted and always on my own terms. That changed drastically once we had our newborn son. You could say that it was expected, but really, I was not prepared for it. Suddenly, I was under a 3-day old kid schedule. Couldn’t sleep, couldn’t go wherever I wanted to, couldn’t enjoy my couple life, for me, truly it was a nightmare. I got depressed, I grew anxious as the clock was getting closer to 5pm and I had to go back home. I tried with therapists, that didn’t help. Read more>>

Sondria Robinson

At an early age, I was introduced to the world of entrepreneurship. Over the years, I developed countless projects and businesses, but I could never seem to find solid ground. It wasn’t until I became a mother that I realized a deep truth about myself: my own brokenness was holding me back. I was afraid of success, and without even realizing it, I was sabotaging my own potential. The birth of my second child forced me to take a hard look inward. I assessed my faults and began to understand that I needed to heal in order to commit to my success fully. This personal journey of self-awareness is what shaped the mission behind my business today. Read more>>