Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Evan Marshall

As Black Men we feel it is our duty create a space for Black Men to build community, legacy, health and wealth. Our Mission We will change negative narratives, build communities through connectivity, and foster economic growth for Black creators. Read more>>

Ismael Torres

Our culinary philosophy is deeply rooted in the belief that food is more than sustenance—it’s a powerful tool for connection and community building. Read more>>

Carlos “Litos” Lemus

My mission and business name are influenced by the exact same thing, the birth of my son. My son was just under 2 months old when I found out my position/department had been terminated and I had to start looking for a job. Read more>>

K-VICTORIA

My mission is basically to keep it organic. Its really not to sell an idea, but provide a vision into who I really am, through creative art. Read more>>

Eric Kaweesi + Megan Schuler

At Lifebloom, we are inspired by nature and human connection. Our mission is deeply rooted in our passion for sustainability and wellness, driven by the belief that small acts can have a profound impact on both individuals and communities. Read more>>

Endira Stewart

I appreciate this question as it genuinely doesn’t come up as often as you would think. The goal of it all is to increase the use of positive talk in everyone’s daily lives. Read more>>

KateLyn Lowrance

Since I was younger I have always been an art head, from teaching myself to draw horses from library books I checked out in elementary school at 8 years old, to being taught step-by-step through YouTube videos on how to draw eyeballs, Mickey Mouse, strawberry shortcake and many other characters. Read more>>

Samantha Manto

Having founded Grid Clique – our aim wasn’t to market anything; we wanted to create content we would like to see. Female fans in motorsport were present within the sport, we knew this, but they weren’t being engaged. Read more>>

Eric Wong

Our goal is to establish a supportive community for local artists to showcase their talents in a professional setting without financial barriers. Read more>>

Kelly Madole

Recognizing the importance of health and sustainability, when I founded South Shore Scents Co. I knew that using all-natural ingredients and sourcing renewable resources from the USA were non-negotiables for me, being a Veteran sourcing all our supplies and materials to USA based business was very important to me. Read more>>

Gloria Olazabal

Our mission is to provide a platform for our fellow artists, with an emphasis on those from New Mexico and Peru.One important component of what we do is the personal relationships that we have formed with the artists we represent in the gallery. Read more>>

Arnö Vön Detritus

My mission is to try and keep providing excellent gigs and alternative events in a city that becomes more and more a gentrified & sterile playground for awful multinationals and soulless corporate clowns rather then the Rock n Roll and cultural mecca it once was Read more>>

Madeline Basler

As a chubby kid that was called “Big Mad” I have made it my mission to help girls and women feel better in their bodies and understand and reconnect to themselves through nutrition, and empowering them to make and set their own intentions about their health. Read more>>

Calvin Sanford

Calvin Sanford, Founder of Marketality, LLC. is a native Memphian who, as many others in the region, was on a destructive path but has turned that around towards complete success. Read more>>

Rachael Joiner

I’m a current Arizona resident and a Chicago native with a passion for education. As a young adult, I earned a dual Masters in Adult Education and Business Management and effectively used my experience and knowledge to educate families and the community. Read more>>

Jessica McIver-Younger

Lucky 22 Spice Co. started when my Dad passed down my Grandfather’s secret recipe to me. At the time I had two sons, ages one and three. Read more>>

April Purdie

I started having an eye for fashion as a teenager. Fashion is my passion, but I look at fashion in a totally different way. I would help my friends put outfits together for many occasions, school, parties, and teenage hangouts, and they always asked for my advice and they loved every idea I came up by putting their pieces together. Read more>>

Gina Ribando

My business is driven by a passion for supporting fellow small businesses in bringing their vision to life through visuals that show how amazing their business is! But, it goes beyond just photos and videos. Read more>>

Maritza Marie Berger

I realized that starting a successful business required me to prioritize my personal growth. Through years of therapy and self-reflection, I discovered the essence of who I am and the importance of sharing my journey with others. Read more>>

Rudy Simpson

Working as a project manager has helped me understand the importance of structure when working toward any goal. I started my career in the nonprofit space and noticed that many organizations had amazing missions of how to impact humanity but lacked the knowledge on managing the project. Read more>>

Von Dorjevski

Our mission is quite simple. To create technology in order to assess, predict, monitor and collect health data for better outcomes in the health and wellness space. Read more>>

Jeremy Baker

Our Mission “Extraordinary collaboration bringing the client’s vision to life.” We create great projects with great people because we are built for this! LETTER FOUR brings together an all-star cast with proven success in helping properties reach their full potential, from architecture to construction and everything in between. Read more>>

Clemmie Greenlee

I was born into both parents being alcoholic and poor plus being black and a woman didn’t make anything better for me. I am the second oldest child in my family. Read more>>

S. Dawne McKay

According to Global Car Accident Statistics, between 20 and 50 million people every year suffer non-fatal injuries resulting from motor vehicle crashes with many incurring a disability. Read more>>

Jhazmyne “Jhazy” Stover

Our mission is to break barriers and foster creativity within our community by providing a safe space for like-minded women to connect and receive support along the creative journey, through a culture of wellness, mentorship, and collaboration. Read more>>

Jenell Kelly

In the face of seemingly insurmountable challenges, I found myself at a crossroads, where every aspect of my life hung in the balance. Read more>>

Andrea Swanner

The mission of my consulting business is empowering passionate women with heart-led missions to business brilliance. And for me, supporting women who have embraced their passions and ambitions is not just a mission; it’s a deeply personal and meaningful journey. Read more>>

Kae Rosato

Our mission is to empower and bridge the gap for side hustlers, solopreneurs, mompreneurs, aspiring business owners, and anyone in between who wants to elevate their brand. Read more>>

Lashanda Talley

Desire Cosmetics is an extraordinary beauty brand that defies societal norms. Shanda’s journey began when she witnessed the pain experienced by others who were bullied and faced societal pressures to conform. Read more>>

Elena Ambrosio

My name is Elena and I am a permanent makeup artist. Before I entered the field of permanent makeup, I struggled a great deal with my own eyebrows. Read more>>

Steven Gantt

I founded Gantt Consulting in 2021 in hopes of being the person I always wished I had whenever I prepared for monumental interviews or began a new job hunt. Read more>>

Dominque Blake

As an Olympic athlete from the most successful country in the sport of track and field(Jamaica), my approach and mindset has always been to give the world starting with my community something that they cannot be found anywhere else. Read more>>

Malcolm X Willis

I started @reformusa with mainly one goal in mind and that was to open one of the best indoor skate parks in a central location in Cleveland where everyone can get to and access. Read more>>

Ryan Mundt

EZ Going is a sports brand that promotes putting in the extra effort in pursuit to better your life. The more hours the easier your pursuit becomes. Read more>>

Nkeya Brooks

The name of our company is Blezz It Creations where we allow God to use us in every way possible to please. Our motto “ God blessed these hands to create a masterpiece” is our prayer. Read more>>

Alexis Hicks

When I started my business, I had finally gotten the confidence to show up as a solo entity after winning popular food competitions. I worked in the industry from the moment I started culinary school until 2020 when I called it quits. Read more>>

Shalise McClure

Our mission is to “Make it Happen”. Real Enterprise is a management and consulting company in the music industry. We work hard to bring opportunities to independent music artist. Read more>>

Jenna Kopka

From the start of my business, I have always wanted to make sure that every couple can afford and also feel comfortable in front of the camera lens, I also want them to feel like their love story is coming to life. Read more>>

Ben Lee

Finding balance and self-care is one of the most radical career moves I’ve ever made. Being from LA and growing up in a very superficial environment, where masculine worth is linked to productivity and financial success, I thought I could work myself to the top. Read more>>

Houda Chami

Houda Chami’s inspiring journey began a decade ago when she arrived in the US, a determined woman chasing the freedom that America symbolized. Read more>>

Christopher Hullaby

Growing up, my mom used to tell me “You can do anything you put your mind to”, but I didn’t understand how I could use my mind to be great at something I really cared about, which was basketball. Read more>>

Ashley Hauge

The mission behind Made For Mama Shop is creating handcrafted goods to uplift, empower and bring you joy on your motherhood journey. Read more>>

Meredith Logan Whitehurst

There are some things in this world that you cannot prepare yourself for… Suddenly and tragically losing my sister at the young age of 20, was by far one of them. Read more>>

Jayne Jones

Let me start from the beginning—three years ago. On my 44th birthday (literally), my husband dragged me to the ER where my blood pressure was 289/185. Read more>>

Nancy Elaine Hartman Minor

When I was sixteen years old, missionaries came to the church I was attending. They put out a challenge for the teenagers, inviting us to give our lives in Christian Service. Read more>>

Belle Diouf

As a young open-minded African mother, model, and business owner I always felt like people wanted me to fit into a box and I could never just be Belle Diouf. Read more>>

Ki’Ashanti Marshall

Next Choice Financials’ mission is to promote, provide, and enhance financial literacy within communities. This mission is deeply personal for me, rooted in my journey of overcoming financial adversity. Read more>>

Angela Johnson

FABRIC Tempe is an Arizona 501(c)(3) non-profit organization Our mission is to provide apparel entrepreneurs with training, guidance, innovative industry resources, and access to no-minimum and on-demand manufacturing, so they can build sustainable fashion businesses domestically. Read more>>

Bella Jaimie

My mission is to portray authentic characters within meaningful stories. I want people to make an impact with people who view my performance and projects, and I want them to better understand the complexity of real life. Read more>>

Johnnie Chace

Lisa Limer, my business partner actually started BelaMonde a few years ago. We joined forces during the pandemic. She was feeling like a transition and I was excited to see her work. Read more>>

Caitlyn Frank

Becoming a florist is not something I just fell into- creative fields don’t run in my family. My first profession was teaching. It is what I went to college for and what I spent the first decade of my life doing. Read more>>

Betty Chan

My mission is to create a loving, inclusive world by transforming how we think, lead, and succeed through the power of gentleness. Sounds warm and fuzzy, right? Well, this came from a life of “no pain, no gain.” Read more>>

JoEllen Wilhoite

The mission in creating my business, www.JoEllenW.com, is to teach elementary age children to stay safe while inspiring them to write and encouraging their creative expression. Read more>>

Monica Kachru

The genesis of our journey and mission is deeply tied to a tragic event – every parent’s nightmare. On August 11, 2017, I lost my older daughter, Anaya, just two weeks shy from embarking on her college freshman year. Read more>>

Alicia Ritchey

My company’s mission ties intricately to my journey—a transition marked by apparent uncertainty as I relocated in 2011 to Cordele, a small rural town in Southwest Georgia. Read more>>

Rich Stone

Located in East Tennessee, Memoirs Coffee was founded with the dream of supporting farmers with respect and fairness to their craft and work. We are dedicated to supporting sustainability and a better quality of life. Read more>>

Tamra Coleman

At Kreation Junkies, we strive to be the salt and light of the earth. We aim to bring joy and positivity into every celebration. Our mission is to curate experiences that radiate kindness and delight. Read more>>

Jennifer Jukanovich

I recently launched my new company, Ambactus Global Solutions, which for me brings together the last three decades of domestic and international nonprofit leadership and board experience. Read more>>

Kimberly Nwankolo

“My mission is to build safe, nurturing, and secure homes for young girls and women who are victims of sex trafficking and prostitution. This commitment emerged during a mission trip to Los Angeles in 2017, where I witnessed the harsh realities of homelessness and abuse. Read more>>

Gerovani Blackshear

Conscious Choice Coaching was created out of a heart of love for those struggling to find their way out of bad situations, as was I when I discovered Life Coaching. Read more>>

Leena Alsulaiman

As a visibility coach, creative consultant, stylist, and founder, my mission is deeply personal. Like many women, I have struggled with self-doubt, limiting beliefs, and a lack of clarity about my true purpose in life throughout my journey. Read more>>

Jamie Pike

I was a stay at home mom with our four young babies for 10 years. When our youngest child started kindergarten, I was faced with reality of: who am I, and what do I do with my life now that all my kids are in school? Read more>>

Arina Bagaryakova

My ultimate mission is to bring joy to people and channel the best within me into my music. I firmly believe that the more effort you invest in becoming a better human, the greater impact you can have through music. Read more>>

Joey Harrell

The story behind our mission really has two angles—one internal and one external. Externally, our mission at BroadwayVox is to change education in musical theatre. Read more>>

Marlena Martin

In coaching women for the Miss America Pageant, I found that many women still wanted to go back to school, develop in the performing arts or speaking and continue with non profit work but the pageant was “aging them out” at 26. Read more>>

April Carter

Let us take you on a delightful journey into the heart and soul of A&K Scrubs and More where family, passion, and purpose collide in the most beautiful way imaginable. Read more>>