Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Harriet Fuller

I would hire a cleaner & this is why you should too Why? It’s simple – you’re supporting someone’s dream Don’t worry, I may have just binge watched the entire box set of Downton Abbey but this isn’t why I feel it would be necessarily boujee to hire help… Read more>>

Laquita Baker

I went back to god empty, bc I live out my purpose on earth .I gave everything I had and I did it with intention & passion. As a woman I find my purpose in life and I live it out with authenticity and soul as a woman. Read more>>

Montravon Latise

My mission with The Accountability Table program is to support women in business with achieving their goals and aspirations by providing accountability support, encouragement, and a safe space to explore challenges and successes. Read more>>

Elizabeth LaShaun

My mission is provide a voice for the black woman and family via my books. Also to guide aspiring romance authors in finding their author voice. In this day of social media where everyone is expected to be perfect or face ridicule and possible cancellation, I want to be a place of refuge for women who look like me. Read more>>

Mechelle White

Growing up I was always shown photographs of the past. Whether it was photos of past relatives or events in history, I felt apart of the moment. You ever have a family member that you never met, but know what they look like? This is all thanks to photographs. Read more>>

Annie Frampton

I love so many aspects of the music industry, but I don’t love the fact that true artist development seems to be a thing of the past. Read more>>

Cassie Lee

Back in 2021, Brandy Schultz and I were in separate professional spaces trying to respond to the vast and complex issue of climate change. We were frustrated by external limitations and it dawned on us we could be much stronger together, and that is how Sound Future was born. Read more>>

Elaine Dinos

Our mission at Kindred Lane is to grow a kind world where nature and all people thrive. Through the work we share—from holistic leadership coaching and regenerative retreats to executive development programs—we help leaders reconnect with their true nature so they are growing ‘kind’ solutions for themselves, their organizations, their communities, and the natural world to thrive. Read more>>

Lilian Ademakinwa

I truly believe every creative and entrepreneur should have a story behind their mission On social media page, I go by Lilylightss. I grew up when it wasn’t cool to be a dark skin girl. Read more>>

Dwayna Williams and Donna  Morris

Our mission is to foster a vibrant community of moms who aspire to extend their influence beyond their roles at home, ensuring they are recognized and heard. Read more>>

Teela Maxwell

At Fitness To A T, my mission is to empower individuals to transform their lives through health and wellness. Drawing inspiration from personal experiences, I understand the challenges of overcoming obstacles and breaking free from unhealthy cycles. Read more>>

Juan Giraldo

Nico my business partner and I, met back in Ecuador when they were in middle school. While in college, entrepreneurship brought us together—we were both passionate about entrepreneurship, business, and social impact. Read more>>

Robin Davisson

I’m Robin Davisson, and I make abstract art for ambitious idealists and curious thrill-seekers at my studio-gallery, StudioLab RD, in Georgetown, Washington, DC. Read more>>

Natasha Herdman

I started a nonprofit workforce training program for homeless and at-risk adults by pairing a social need with a market need– pet grooming. Our organization is a two-generational approach to break the cycle of poverty that all started because my mom needed more groomers and I worked in a homeless shelter. Read more>>

Lexie Luckner

At BLU Medical Aesthetics, our mission is to ensure every individual feels uniquely valued and cared for upon entering our doors. We prioritize personalized attention, understanding that each person has distinct concerns and aspirations. Read more>>

Theresa Caldwell Jenkins

My nonprofit organization is means so much to Me because I’m a survivor of child sex trafficking. I created my nonprofit for other children and people who have been where I have been. I wanted to help others and create a safe space. Read more>>

Jennifer Baptista

Our mission at Fostering Empowerment through Canine Help (FETCH) is to provide funding for a highly trained psychiatric service dog to women in the DFW area who have endured abuse or trauma so that they are no longer merely surviving but thriving, regaining and rebuilding an independent and fulfilling life. Read more>>

Crystal L’Bussey-Dutton

My mission comes from always wanting to help others and to share what knowledge and experience I have gained over the years. I have always been one that enjoys being creative, learning something new, and trying to better myself and helping others when I am able. Read more>>

Tomas Garrett

The goal is Myceliation! The Myco Zine is a zine publication that focuses on all things mushroom. By taking lessons from cultivating mushrooms and learning about foraging, The Myco Zine has modeled its growth strategy off of mycelium. Read more>>

Jarís Dean

At around six years old, our microwave blew up. My parents told me to stay out of the kitchen that day but I was so curious about the mechanics —  that I went head first into the danger zone. Read more>>

Elaina Berst

My mission in founding the Calm Coalition is to create a community of like-minded individuals who will provide space and resources to help people find peace and counteract hustle culture. Calm is our truest nature. Read more>>

Athena Golianis

What inspired you to start PINKK, which stands for Powerfully Inspiring: Networking, Knowledge & Kindness? PINKK is a kindness movement. We are in the business of kindness! Read more>>

Helen Rossy

As a family and newborn photographer, my mission is deeply rooted in cherishing the intrinsic value of each moment. Every day, I feel like I’m witness the magic. Read more>>

Dr. Marisa Tellez

“If a woman loves a crocodile, she takes on its character.” Independence, strength, and intelligence may be some of the characteristics that this ancient Egyptian proverb is referring to, and qualities that have shaped my character since I was a young girl. Read more>>

Rachel Averitt

At Rely on Rach and the soon-to-open Hiraya Studios, our mission is deeply personal and impactful. It’s about lighting the path for folx to dream without boundaries, claim their space boldly, and chase their wildest dreams through avenues that ignite their passion and creativity. Read more>>

M. A. Mac Curfman

My mission, then, is to create life-long learners wherever I go. That’s what I preach…and practice! My mom would push my brother, my sisters, and me out the door every morning towards the bus stop, and the last thing she would say to us was, “A day without learning was like a day without sunshine.” Read more>>

Devin Alexander

From overcoming my struggles as an obese teen to becoming the Chef on NBC’s Biggest Loser, my journey has been about transforming not just my own life but inspiring others to do the same. Read more>>

Talina Porter-Smith

My mission was to create a space for beauty professionals that just finished beauty school to advance in their craft. To learn the key things which to me is GOD first, then provide great customer service. Read more>>

Dr. Mary Payton

When I talk to people and they tell me that they or their child is interested in science, technology, engineering, and mathematics (STEM), I always ask what area. Read more>>

Daniel Arata

As a passionate music artist, my mission revolves around crafting singles that not only resonates with a wide audience but also sets the airwaves ablaze, achieving a blend of innovative soundscapes and memorable lyrics. Read more>>

Christina Cromer

My company, JSPR BLVK Entertainment LLC’s mission is to produces high-quality art for all demographics. We offer a theme of unity, and representation through each piece. Read more>>

Ashley Payne

Empowering every subject that walks through my doors is not only my passion, but it is my whole mission. I find it vital in life to embrace every chapter of our stories. Read more>>

Mara Palermo

The mission behind my relationship coaching business is deeply intertwined with my two-decade-long career in the beauty industry, where I served not just as a stylist but as a “beauty therapist.” Read more>>

Porscha Pitts

Before I gave my life to Christ, I valued my physical looks. I cared way too much about how people saw me and it became my thought process 80% of the time. Read more>>

For The Culture

The story behind our mission came about by attending varying educational conferences where the keynote speaker would address literacy challenges with our community of black and brown students. Read more>>

Sarah Tomlinson

At heart, I am a storyteller. Although I write professionally in several different areas — journalism, personal essays, ghostwriting, memoir, and fiction — I am always thinking about how I can tell a meaningful story that will connect with as many readers as possible. Read more>>

Sara Keith

I started the Atlanta School of Photography as an accessible space for learning everything photography. There are few resources between YouTube and college education to learn from working professionals. Read more>>

Heather Martin

I run a for-profit copywriting business, but I’m driven by my mission, anchored in strong values. I’ve freelanced at points in my life where I’ve been verbally abused and mistreated. Read more>>

Natalia Earle & Angelo Martinez

Our mission is to host electrifying events at little to no cost, empowering and maximizing our impact on veterans in need. By organizing a range of events, from concerts to comedy shows, we aim to consistently draw veterans out of isolation and into a supportive community that understands and loves them. Read more>>