Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Cathy Montgomery

CMD’s mission is to provide customized event design, photography and videography services that produce elegance beyond boundaries. There are many facets to planning an event. By providing our services in one package, this allows the client time to focus on planning and implementing a successful event. Read more>>

Kevan & Ayesha Shelton

Park Street Homes’ mission – to build quality, beautifully designed homes for amazing people – stems from a deep-seated belief that everyone deserves a remarkable place to live. This mission is more than just constructing houses; it’s about revitalizing the heart of major cities, transforming underutilized urban spaces into vibrant communities. Read more>>

Andreanna Payne

Hello, my name is Andreanna and I’ve been juicing for about four years now ever since Covid started. But my main job is that I’m a CNA certified nurses assistance and I work in the healthcare field. I see a lot of sick people and it bothers me . The reason why I started juicing in doing things naturally it’s because, I came from a very toxic background growing up. Read more>>

Tatiana Matos

My mission through Dale, Let’s Travel! LLC is to show people that you do not need unlimited PTO or an unlimited budget to travel. My definition of travel is leaving your home to venture out and do something fun! It does not have to be across the state, country, or world. Read more>>

Tyler Rice

Perceptions from the beginning has been all about messaging, how each individual sees the world differently. Being from the Pacific Northwest, my fascination and appreciation for Nature has been a huge part of who I am. There is so much to be learned from the natural world and it is integral to understanding ourselves as well. Read more>>

Simon Holley

Both Greg and I come from corporate retail and together have over 50 years of corporate retail experience. Our last jobs had us traveling all over North America working directly with store teams. Long hours and extensive travel left us feeling disconnected from our community. Read more>>

Kathryn Inman

When addiction took a hold of my youngest son, I began a long journey to a place that looked like the end for me. No matter what I did to try and save Justin, things continued to get worse, until it broke me completely. I was being tormented by a darkness that seemed to have swallowed my son whole. I had not a single ounce of fight left in me when I finally looked up and cried out to a God I didn’t know. Read more>>

Puja Suri

Inclusivity and celebrating diversity have always been important to me, because as an advocate for persons with disabilities, a therapist, a coach and someone with an invisible disability, as I recover from a mild traumatic brain injury, I believe that our unique expeiences makes the world a beautiful place and that everyone has a right to a good quality of life. Read more>>

Sophie Groenstein

As a muralist painting New England and beyond, my artistic mission is to foster connection by celebrating the warmth of individuality through expressive portraiture. Although I received a BFA in traditional fine arts, I taught myself the ins and outs of the mural community and decided to take on painting murals on a large scale. Read more>>

Sabrina Johannes

I am so excited to continue to be able to share our mission and be able to spread the word about our company. I am the founder for the national non-profit Deployed Love. We have been around for over 5 years now and have managed to serve hundreds of families from one side of the United States to the other. Read more>>

Angel Mollel

Hello, I’m Angel Mollel, a Maasai from Northern Tanzania. Growing up in a family of 16 siblings, with two mothers and one father, my culture initially didn’t prioritize the education of girls. However, my life took a pivotal turn when my father enrolled my sister and me in a nearby school. Read more>>

Sarah Beth Boyer

Our mission through Bold and Brave is to create an inclusive drink culture at events and weddings. To also create a luxury experience, but within a reasonable budget. We want everyone who comes to our coffee bar to feel loved and cared for. At every event and wedding our goal is to make every guest part of our family. Read more>>

Shireen Dooling

I am a freelance graphic designer specializing in science communications. I graduated with a graphic design degree in 2013 from ASU and ended up going back to school to earn a second bachelors in astrophysics, that I finished in May 2023. All while working full time while in my science communication position. Read more>>

Grace Gaymon

As most parents at the beginning of Covid, I was trying to figure out the best way to give my child a full educational experience while still at home. My husband and I had already spoke about possibly going the homeschool route for our kids and so it began. Read more>>

Angela Hofmann

The inception of Nüssli118° is deeply rooted in a personal journey that transformed founder Angela Hofmann from an architect to a culinary alchemist. Angela’s story began with a diagnosis of pre-diabetes, a moment that sparked a profound realization about the critical connection between food, health, and the well-being of communities. Read more>>

Keith Miner

Risen BJJ & Fitness’s mission has and always will be driven on community and accountability. When you have community and accountability it becomes easier to attain the goals that each individual has for their path in BJJ and/or fitness. This is meaningful to us because it allows our team members to grow in so many aspects of their journey, not just in BJJ/Fitness. Read more>>

Chandi Agee

In 2011, I was newly divorced and living with my brother and sister-in-law in North Pole, Alaska. I needed to start my life over and find direction and clarity. I remember very vividly sitting on the couch one day with the sun streaming on my face, and I asked myself this question: “What would you do with your life if money were no object?” Read more>>

Matt Maffei

Epic Water Filters was founded by Ash Heather in 2015. Ash was living in Singapore at the time and was shocked with the amount of pollution on the beaches, specifically single use plastic pollution. Ash had his family and children spend their time on the beaches picking up this plastic pollution instead of enjoying the beaches. Read more>>

Dr. Gloria Okere

I have always been an individual that looked for ways to help others. It became a hobby of mine, especially during the Covid pandemic when I found myself working from home for 2 years. Doing this time, I was looking for ways to make myself more beneficial while working on my dissertation at the same time and also holding a full-time job. Read more>>

Shadoh Punnapuzha

The medicinal science of Ayurveda has always been a part of my DNA. I was born and brought up in NYC by my parents who are immigrants from Kerala, India where Ayurveda is ingrained in daily life. My father’s family is an old agricultural family since the 1600’s. Raised in a household where an Ayurvedic lifestyle was paramount — my parents’ native land nurtured my enthusiasm for plant medicine. Read more>>

Alycia Hill

I’m not sure if I have ever called my business mission driven, but seeing this question has it resinating with me. I am Alycia Hill, the photographer at Alycia Hill Boudoir. I started boudoir in 2017 and fell in love. When I hear women talk negatively about themselves it breaks my heart. Read more>>

NaQuetta Mitchell

The best missions are typically based or closely related to a *SEE* SIGNIFICANT EMOTIONAL EVENT. Our mission is no different- the story behind my mission for Women Of Endurance is my story. As a survivor of domestic violence in my marriage, I know what it took to start over as a forced single mother – with almost no organizations to assist me as I tried to rebuild my whole life with a four year old and newborn needing me. Read more>>

Amy Colton

Amy Colton is a Wealth Advisor and Partner at Forefront Wealth Partners where she provides advice with regards to financial, tax and legal strategies. She is also the founder Your Divorce Made Simple LLC, where she combines the role of Certified Divorce Financial Analyst (CDFA®) and Family Law Mediator helping couples and individuals achieve win-win outcomes during the divorce process. Read more>>

Chelsea Ritter-Soronen

Everything we do at Chalk Riot boils down to advocating for safe, inclusive, healthy public space where communities can freely express themselves and connect with each other. I began drawing with chalk on the ground because it was legal and accessible, and I was doing a lot of nighttime wheatpasting at the time. Read more>>

Leah Wafful

I really noticed a need in my community for dessert/breakfast food trucks. I knew also wanted my food truck to be unique not your typical food truck. Something that was instagram able and chic that made people want to book us by just looking at it regardless of what we offered inside of it! However, I also wanted to be unique it what we were offering. Read more>>

Donna Dearinger

My life took a turn when I volunteered for the Red Cross after hurricane Katrina in New Orleans. After 25 years in high tech manufacturing, I needed to use my business skills for something that mattered to people. Weeks after Katrina my husband Russ got his back tattooed. Read more>>

Hsin Ting Lin

My mission is to display the creativity and imperfection of humans. I believe in the value of creating from our thoughts by “working around,” which is making the difficulties work through our design. Read more>>

Giselle Peguero-Cruz

The mission of HerVibezFashion is to help women of all sizes and shapes feel confident embracing their style through fashion. As a wardrobe stylist my mission is to provide wardrobe services to help women build thier confidence and style. I believe that every women has thier own powerful vibe. HerVibezFashion strives to help women tap into their inner vibe by empowering women to feel confident in their clothes. Read more>>

Justin Brown

I’m a jewelry artist, with a background in digital branding and marketing and I’d been attending and hosting pop-up events for about a year and a half when a local art gallery fell on hard times and had to close. I knew this was going to leave a massive void in the artistic community, so I decided to step up and try to create something that we could all benefit from. Read more>>

Brooke Linn

“Helping leaders build high performing teams that thrive in a happy, healthy, and sustainable work environment.” The mission of my organization is the heart of why it exists. I have spent most of my career seeking out places where there is a need, and then finding new and innovative ways to respond in order to fulfill that need. Read more>>

Mary Colmar

There is enough clothing in the world to clothe people for the next one hundred years. We live in a time of abundance, but we are still replacing broken things instead of fixing them. As with clothing, we need to remember how to mend our garments or alter their fit to be better. Read more>>

Hazel Imogen

I worked over 10 years in the big-agency scene handling and running teams for corporate brands and large scale businesses. While I learned a lot during that time, I experienced and saw massive issues in how the industry and agencies operated. Creatives, the beating heart of innovation, were boxed in by unrealistic promises made by the sales and admin team. Read more>>

Chequena Morris-Hall

Elite Formation Studio of Dance goes beyond simply teaching dance. It contributes to a diverse community of dancers by fostering creativity, and promoting diversity. When my daughter started dancing, she did not see alot of dancers that looked like her. Read more>>

Anniesha McDonald

Ann-LASH Beauty Bar’s mission is to enhance a woman’s beauty by offering services in Eye Lash Extensions, Lash Lifts, Brow Lamination, as well as Lash tinting. Our services extend to facial treatments used only with professional line skincare products, microdermabrasion, dermaplaning, hydro-dermabrasion and Sugaring paste hair removal. Read more>>

MikeAnthony Torres

The story behind my mission with All Access Promotions & Entertainment is that I was told “NO” and “REJECTED” to everything in life. I was arrested 8x in 20’s and have 2 felonies that almost ruined my life. I took a criminal justice class at a local community college and learned that I would never be able to get hired by a company. Read more>>

Corinne Fenn

I am passionate about helping women find confidence and fall in love with their hair by learning how to manage it and feel good about themselves. Growing up, I had super curly hair and back then products and styling tools were not what they are today. I always had such a difficult time anyone tried taming and styling my hair, which left me to figure it out on my own. Read more>>

Luis Gomez

The moment I shifted my focus from serving myself in a selfish manner, to utilizing my gifted talents to serving others in a ‘selfless’ manner, my mission of WHY I do the things that I do has never been more clear. It’s difficult to ‘hustle’ or chase a dollar, but as soon as you start to network with the right people, put yourself out there, be involved with opportunities that align with your beliefs, things begin to attract to you. Read more>>

Shannon Zimolong

I’m Shannon Zimolong and I’ve been needlepointing for more than twenty years! During the pandemic, I turned to needlepoint more than ever to find solitude from the crazy turn of events outside the house and the chaos that was ensuing inside my house with three kids home from school. I’ve always had a passion for design and a drive to create. Read more>>

Janell Ta’Kiah

The mission behind my business Rose & Co is to make everyone feel confident & boost their confidence through lip care! I’ve always loved lip care and with me being a licensed cosmetologist I love making people feel like their best selves. Read more>>

Brendan Baar

Hey, my name is Brendan Baar or (24k). I started a music collective called Outer Limits back in 2021 with a friend who I had met through photography and videography. At this point, I had played music for years but had only worked on the creative portion (creating original work) from the photo visual and management roles. Read more>>