Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Deaune Boyd

The story behind my mission is actually quite amusing, filled with moments of self-discovery and personal growth. It all started with my famous slogan, “you are perfectly imperfect,” which has become the guiding principle of my life. However, there was a time when this mantra was far from my reality. Picture me in middle school, riddled with insecurities about my body. Read more>>

Tomar Alston

I founded The King Mom Tee Brand in April of 2016 shortly after having my son to encourage and empower my self after realizing how demanding (yet rewarding) motherhood can be. I referred to myself as a King Mom in relation to the heart,effort and consistency I put forth towards being the best mom and woman I could be. Read more>>

Carson Lee

Carson Lee, an emerging talent in the world of vintage interior design, has captivated audiences with his unique blend of nostalgia and contemporary aesthetics. His journey to self-discovery began when he embarked on a DIY renovation of his condo, resulting in a whimsical 1980’s pastel theme. Read more>>

Asia Hopkins

My mission started first with me. I tried everything from flat ironing my hair, using heavy butters and oils, to making homeade hair recipes in the kitchen. And after trying so many different things to “fix” my hair, I could never quite get it right. After awhile I realized I had to find my own way and if this is the hair i’ve been given then I need to learn how to take care of this hair so that I could be confident in who I am. Read more>>

Jonathan Woods

Partner Wellness, LLC started as a passion project to serve people throughout the world with Online Personal Training, something that was growing in popularity in the fitness world as technology evolved with live video chat in the early 2000’s. Back in the days of Skype, it was something I tried out when I was getting too busy to drive around to my client’s houses in busy Miami, Florida. Read more>>

Mangesh Chaudhari

Prairie View Cricket Complex was formed in 2018 with a goal to develop domestic cricket infrastructure in the USA. We developed Prairie View Cricket Complex which is the largest cricket complex in the country. We are hosting national level tournaments for youth, colleges and professional players throughout the year. In 2021 we partnered with the American Cricket Enterprise to take our vision to national level. Read more>>

Michael Gibbons, MBA

“To bring laughter, inspiration and positive impact to all people, businesses and communities that I interact with. Through joy and action – inspire business, communities and people to be more than they thought they could be. To use my God-given gifts to transform people in to a better version of themselves.” Read more>>

Fernanda Guinea

My mission is to bring a message of love through music and raise consciousness. Read more>>

Jeffrey Morsfield

At Jeff’s Candy Shop our mission is to be a community centric business. With everything going on in the world, I believe we can problem solve at the lowest level by helping our neighbors. I have worked a lot of jobs over the years from various small businesses, to large businesses like Amazon and the Cleveland Clinic. Read more>>

Morris Ellington

Our mission: A to Z Collective Group is a trusted advocate for collegiate athletes, and we strive to not only help student athletes manage their Name, Image, and Likeness, but guide them on ways in which they can make a difference in their communities through mentorship. We saw that there’s a need for student-athletes to build their brand by not only mentoring other kids, but to also work with other charities in their communities to help change lives in a positive way. Read more>>

Marcus Left Jr

Moving Mountains Mission: Ensure that every mountain is moved through the acts of communication, goal setting, and decision making; while empowering the youth to build character, overcome adversity, and generate personal growth in the realms of teaching, coaching, and mentoring. Read more>>

Keeley Brooks

My mission to bring awareness to mental health and to advocate for mental health started when I was a child, though it was unbeknownst to me at the time and it wouldn’t become clear to me for decades what that mission was. While I was raised by a loving mother and supportive grandparents, my father was mostly absent, and while I might have appeared in high school to “have it all”, that was not the case underneath it all. Read more>>

Harley Hendrixx

The mission of my family’s crafting business is to turn as much sadness to love throughout the world. The business started after I decided to ask my mom to teach me to crochet as a way to help us both get through the grief of losing my big sister in 2021. Not only did I love crochet, we were creating things that people had a demand for. Read more>>

Kaleigh Schouten

Growing up, like I’m sure many young girls in America, I was incredibly insecure. I would spend hours looking in the mirror – not because I admired myself, but because I was practicing my posture, what I should wear, and how to apply makeup to cover my flaws. Read more>>

Kahlia Ferguson

My mission as owner of The Enchanted Princess Company is really simple. I want to provide magical moments for kids. Growing up, I had a number of close family members who made it their mission to bring my imagination to life, so I feel like I know how to do that for others in a way that’s organic. I spent a lot of time with my grand parents, who showed me every day that with resourcefulness, creativity, and artistry, you can make whatever you envision come to life. Read more>>

Chef Wic

Our mission is centered on the provision of clean eating, healthier options, and elevated food quality to our community, all while aligning with dynamic food trends. Our focus extends beyond culinary preferences, emphasizing the promotion of self-care, self-improvement, and self-love by consistently delivering real food to our valued patrons. We remain steadfast in our belief that genuine transformation commences with making informed and healthier choices. Read more>>

Preloved Houston

Preloved has 7 locations. We have been blessing family’s for a while now! Our website has our back story there but I would love to share more in person! Read more>>

Valerie Schimel

JOJU was built to inspire people to enjoy the outdoors – safely and comfortably. We believe strongly in the restorative power of spending time in nature – and in the importance of protecting our skin. JOJU means tranquility in Japanese. Spend time outside, protect yourself, find your zen – live JOJU. Read more>>

Rahnneisha Douglas

At WakeUpStitches, our mission is to empower and inspire women to embrace their beauty with confidence, one silk bonnet at a time. We believe that self-care is a transformative journey, and we’ve embarked on a mission to redefine nighttime haircare, making it a luxurious and meaningful experience. Read more>>

Amber Clour

My journey with diabetes has been transformative, shaping the very core of my existence. At the age of eight, a sudden rush to Children’s Hospital marked the onset of my Type 1 diabetes journey. Those initial weeks were a crash course in adapting to a new life, a life where I became a #walkingscienceproject. Striving for an A+ in maintaining stable blood glucose levels while embracing life to the fullest became my daily mission. Read more>>

Carly Moran

When I started my vintage clothing business in 2013, I knew I had always wanted to work for myself. My primary drivers were to build a viable business to sustain myself, and to preserve beautiful pieces from history while inspiring others to achieve a unique wardrobe. Read more>>

Justene Fernandez

My journey for nails started off with my own personal desire for better nails. I would always be getting new sets at the nail salon and I never liked any of them. They would either come out too bulky, uneven, or just not what I wanted. I decided to attempt to do my own nails in for New years of 2019 and I loved them. Read more>>

Paige Baker

The moment I stepped into the Real Estate Industry, I just had this feeling inside that my passion would be to work with Home Buyers. There are so many people out there that think that Homeownership is unobtainable for them and my mission is to show them how it can be done and the steps we can take to achieve it. Being able to educate others and give them the confidence to achieve their goals and dreams is such an incredible honor. Read more>>

Teddi Jackson

Even before putting my business mission into words, the values of living sustainably and fostering my local community were deeply rooted in my heart. I am passionate in my love for the community and the land in which I have established my roots, and for many years I have taken proactive steps to reduce my personal carbon footprint while supporting local small businesses. Read more>>

Georginia Weston

At Na’Ology Beauty, my mission was to develop haircare products free from harmful chemicals, prioritizing the well-being of our customers. I aimed to formulate solutions that not only delivered exceptional results but also promoted healthier hair without compromise. By focusing on efficacy and safety, I strived to create a range of products that would empower individuals to embrace their natural beauty with confidence and peace of mind. Read more>>

Heaven Hightower

Heaven Help One Help All is a charity organization that has been providing aid and support to those in need for many years. Their mission is to provide a helping hand to those who are struggling, and to make a positive impact in their community. Ones in which they achieve this is through their Annual Back to school drive ans Christmas giveaway and Constellations awards ceremony. Read more>>

Deonta Pace

When You Think Of A Lone Wolf You Think Of Deonta Edward Pace. The Smoothest Laid Back Man You Could Ever Meet But Is Serious When It Comes To God Family And Life. Like You Herd Many Times Before His Life And Mission How He Over Came The Ged And The Harshness And Coldness Of People In His Young Life Church And Street Can Be Found In, Hated With Cause The Series Dropping Soon And Podcast Woke Up On A Mission. I Mean Its One Thing For School And Church To Doubt You But When People In Your Own House Hold Does It Its A Whole Different Vibe. Read more>>

Latrell Carr

Through my company LC Voiceovers, my mission as a Voiceover Artist is deeply grounded in a desire to use my voice to inform, inspire, motivate and empower. One of my favorite quotes from the famous poet and civil rights activist, Maya Angelou is, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Read more>>