Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Janine Tejeda

My son was always a noisy kid, He was exuberant, high activity, never seemed to be able to burn enough energy. He is my first and only child, so I just figured it was “boy behavior”. When he was 5 he started having some eye twitching and I thought it was allergies. Read more>>

Randy Brown

My past serves as a back drop to my desire to speak and coach. While working as a Div. I men’s college basketball coach for 20 I learned to take the victory with defeat. Read more>>

Roel Garcia

My personal mission as a DJ is making people smile, laugh, sing, & dance. Uplifting peoples spirits through music & a microphone at events or with my mixes. Having a collective of DJs & MCs known as The Uplifters, our mission is to give people the best experience whether its their wedding, birthday, anniversary, graduation, company party, etc. Read more>>

Quintin Dorsey

We are creating a new paradigm and forging a new pathway to creating anime. An ambitious company leading the charge in creating fan-owned anime Intellectual Properties. We aim to create a new method for breaking into the anime industry by utilizing equity crowdfunding and allowing the fans to own the anime. Read more>>

Tesha Sherie

From cutting my hair off for spiritual reasons to these Amazing haircare essentials handcrafted by me. My herbal Infused essentials are a game changer not Diluted, not full of toxic chemicals… Quality Haircare Essentials for the community inspired by Nature and Healing. The health of your hair and scalp is up to you . Read more>>

Daniella Blechner

My mission is to empower authors through the publishing process and amplify voices and stories often missing in literature. Read more>>

Rod Hardy

I spent years in corporate America and always felt out of place. Often times the feeling was that I’m wasting my talent and purpose for the gratification of making money. I decided to make it my mission to always do what makes me feel complete. I want to show the world where you are today is not where you have to stay, no matter what age or circumstance. Read more>>

Jarey Miller

My mission behind my business is to pour into others especially women as a man in the hair industry I come across a lot of women with low self esteem all kinds of insecurities, they also feel like no one notices them they don’t feel beautiful they just need someone too pour out too and someone to pour into them to make them feel whole and complete again not only women but men too I’ve serviced men that feel the same exact way so it’s more so an overall look. Read more>>

Ania Ray

Too many women allow their fears, uncertainties, and doubts rob the world of exactly that which would heal it. I know it because I, too, was there. I wondered, “Who am I to think I could write a book? I’m ‘just’ an English teacher.” or asked myself, “Seriously? Who would WANT to read this?” Read more>>

Rosamond White

When I start to talk, 7 out of 10 times I’m interrupted with the question “are you Jamaican?”. Coming from the Caribbean but not from Jamaica I have learned that the world is not seeing or knows the uniqueness of the diverse Caribbean with many different island, people, languages and history. My mission as an author is to introduce and showcase the Caribbean though the eyes of a multi island family with some history. To awake children and parents curiosity of Spanish, French, English and Dutch Caribbean and the intermingled of our history and culture globally. Read more>>

LaDonnia Cole

My mission is to be of service to those in need. In my current profession I work with at risk youth and incarcerated individuals who have faced struggles in life and need the resources and support in order to be productive members of society. However, having a criminal conviction further complicate matters for people in these situations because they do not qualify for financial aid with certain criminal convictions and the employers who conduct background checks may deny work based on the criminal history. Read more>>

Jenny Lazo

Divine Pearl Collective’s mission is to raise awareness of holistic healing modalities by elevating small businesses and soulpreneurs in the holistic wellness industry, offering accessible business and marketing support, while co-creating a sacred community for growth, collaboration and expansion via business & marketing mentorship, trainings, workshops, and in-person events. Read more>>

Stefan Apostolov

I was raised in a household of Bulgarian doctors, where discussing health and wellness was a part of our daily lives. I grew up listening to my grandfather talk about alternative medicine. Little did I know that those lessons I absorbed sitting at my kitchen table would prove invaluable later in life. Read more>>

Steve Herron

Otis is founder Steve Herron’s Doodle. Before Steve was the founder of O.T.I.S. the brand, Otis the dog began behaving noticeably protective around certain children. When his attentive and concerned behavior did not stop, Steve knew something was amiss. Upon further investigation, Steve learned Otis was picking up on the fear and trauma the children were expressing. Read more>>

Donzaleigh Powell

My mission is to empower young adults ages 13 and older through leadership development, career exploration, and life skills to help catapult them into a mature, meaningful, and profitable contributor to society. This mission is so important to me by sharing a story. I want to tell you about a young girl I know, she was pretty heavy set growing up but I guess puberty hit her and between the 8th grade and going to high school she lost all this weight. Read more>>

Megan Krepakevich

I wholeheartedly believe that self-care is a harmonious blend of self-compassion and self-discipline; that true well-being encompasses not only indulging in moments of relaxation and self-love but also embracing the power of discipline to cultivate healthy habits and achieve personal growth. Read more>>

Mandy + Cheyenne Maxwell + Cohen

Our mission is to create a modern creative studio that fosters positivity and kindness – this was a direct reaction to being continually poorly treated by others we worked for, from restaurants to other agencies. There’s truly no reason why anyone should be coming home from a day at work crying because of the way they were treated. While we want to create beautiful photography, we want to ensure we’re doing it through sustainable working environments for all (clients included!). Read more>>

Nathan Blohm

Introduction/Story Behind Our Mission Lonomi CrossFit is a gym in Cadillac, Michigan that focuses on coach-led functional fitness. A typical workout for a member includes a warm up, work out, and cool down. The class is run by a coach who can scale movements and give direct feedback when needed and all participants are moving through each phase of the class at the same time. Read more>>

Susan Hines

Susan H Hines, author, and business owner of TJP Publications LLC. Her mission is to help children develop early literacy skills in a fun and creative way. She can do this by creating colorful adventure stories, which include familiar and lovable characters that children can easily connect to. Early readers are instantly drawn into her witty short stories. Read more>>

Jordan Wenck

The story of Rice Love began with two friends at university in the state of Hawaii. Corbin is from California but lived in South America amongst the poor, giving him a heart for people who were less fortunate than himself. Coney was raised by a family from the lowest caste in India, known as the “untouchables.” His family lived in poverty for many generations. As a kid, Coney walked to school passing other children who lived in huts alongside long unsanitary ditches. Read more>>

Leah Wyrick

My name is Leah Wyrick and I am the CEO & Founder of Three Strands Recovery Wear. In 2016, my mother was diagnosed with breast cancer. Her cancer was treated with a mastectomy that resulted in three subsequent surgeries due to complications. Witnessing first-hand the complications she faced, I became inspired to help others that may have a similar experience due to the lack of advancements in today’s surgical bras while I was a freshman at Wake Forest University. Read more>>

Tiffany Brown

The mission behind my initiatives is deeply rooted in a personal journey of self-discovery and empowerment. In 2020, I started the I AM movement with a powerful affirmation: “I am enough.” This affirmation became a transformative force, helping me overcome negative thoughts that surrounded me during my youth. Read more>>

Estina J

Estina is a woman on the go. Working as a nurse since 2013, she has learned more than the art of patient care – she’s developed a talent for getting the effect of a full face of makeup without foundation, contour or highlighter. Believing in the power of a beautiful lip color and an elegant lash, she founded Gloss’d Cosmetics in 2019 with professional women and minimal makeup lovers alike in mind. Read more>>

Stephanie Mahan

Mission Statement: Read more>>

Breana Ross

Growing up, I remember how my mother told me what made me special and valuable before I even recognized those qualities in myself. “You’re beautiful.” “You’re brilliant.” “You can do anything you put your mind to.” I heard those words over and over and over again until, eventually, I believed them. My mom’s words, her affirmations shaped the way I saw myself and, thus, shaped my future. My mom and I wanted to create a book that does that for more children. Read more>>

Mauricio Abad

My life’s mission revolves around creating a lifestyle vastly different from the one I was born into. Growing up in a middle-class household in Peru, our everyday reality never aligned with the luxurious ease that seems synonymous with households in the United States. From my earliest school days, I felt this disparity keenly. I never dreamt of immense wealth or envisioning myself as a successful business magnate; instead, the idea of entrepreneurship resonated within me from childhood. Read more>>

Christian Coleman

My mission is that people, especially women adopt the courage to travel solo safely and confidently. My goal is that whoever comes in contact with my Instagram sees that if you have the desire, you can solo travel whether you are a new traveler or a veteran. There are movies, news segments and horror stories that will convince people not to venture out in and explore the world and my passion is to tear down those fears and help people see the world. Read more>>

Tatyana Sussex

Mission: Make beauty the purpose of living; experience more beauty in daily life. Read more>>

LaKetta Caldwell

At Keytalife, LLC, our mission is not just a statement; it’s a narrative born from a deep-rooted passion to foster artistic expressions that serve as catalysts for healing, empowerment, and personal growth. The genesis of our company lies in the realization that I, as its founder, once doubted my own potential and struggled to believe in the possibility of living my dream life. This journey of self-discovery ignited a fervent commitment to helping others unearth their latent power and embrace their purpose with resilience. Read more>>

Mindi Lyons

There is a quote that says “Sharing your story can be the key that unlocks someone else’s prison.” Read more>>

Mia ANGUIANO

Globally, our environment is being systemically destroyed. On a local level, it can be harder to see, as the environmental impact seems so much smaller, compared to desertification, the ragged bodies of starving polar bears, or the Pacific trash pile – twice the size of the great state of Texas. Read more>>

Dr. Zabina Bhasin

Several years ago my kids came home and told me that they were being bullied. Some kids at school were asking questions about their Indian culture, and teasing them for being different. It reminded me of my experience as a child when I was bullied for looking and being different, and although my children are third generation Americans, they were having the same experience. Read more>>

Jenny Dinnen

With a passion for family business and next gen empowerment, My twin sister and I launched Next Gen Collaborative, a personal growth coaching business focused on empowering next gen leaders to find their voice and craft their own legacy plan to ensure that their journey in the family business feels deeply and authentically right for them. Read more>>

Reuben Abootorabi

As sexy as startups may seem, we need large corporations to thrive and succeed. Enterprises employ thousands of driven, smart, and hungry professionals who are itching to make a dent in the universe. They are also large, bureaucratic, and slow. Painfully slow. Read more>>

Porsche Nowlin

The PEAK Creative Co. is on a mission to help women entrepreneurs transform the way they see themselves, their gifts, and their value; empowering them to birth their ideas into the world and show up more purposefully, powerfully, and profitably online to attract their dream clients, amplify their message, and create the income and impact they desire. This mission stems from my ​​own personal journey and struggles throughout life and entrepreneurship. Read more>>