Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Melissa Ewing

I have practiced law in the Atlanta area for over twenty years with a primary focus on business litigation and contract disputes. I spent my career working for law firms until late June 2023 when I decided to step out on my own and take control of the direction of my law practice. It was a huge leap, and I haven’t once looked back! Each day is a new opportunity to assist clients and grow both professionally and personally. Read more>>

Kerry Callahan

As a boudoir photographer, my mission is to empower women by helping them discover their true beauty, both inside and out. I am deeply committed to showing every woman the remarkable beauty that exists within them, just as they are. Having personally grappled with self-image issues for years, I have undergone a transformative journey towards self-acceptance and self-love. Through my own boudoir sessions with other amazing photographers I have found my self-love. Read more>>

Julie Ann

Our MISSION and VISION Read more>>

Eric Camela-Howard

My travel website, www.amazingsoutheastasia.com, is a project I’ve been working on for over a year, but I’ve had the idea ever since returning from my year-long backpacking trip in 2019. During that trip, I had the experience of my life. I hopped from country to country mainly by bus, experiencing the rich and diverse cultures of countries such as Vietnam, Thailand, and Laos. The natural beauty, lovely people, delicious cuisine, and fascinating cultures that make up the countries of Southeast Asia left me with fond memories of adventures that I had dreamed of since I was very young. Read more>>

Alana Polanco

Our mission is to provide a personable elevated pampering experience for men and women. Self care is such a critical aspect of total well being and our salon was founded to provide a peaceful oasis for not only the busy professional but for anyone looking to escape the hustle and bustle and dare to dream to see themselves better. Sometimes our better version is just a hairstyle, hair cut, or even facial away. Read more>>

Sidjae Reid

The soul of ‘Jewel London Rocks ‘ was birthed in the quiet moments shared with my daughter, Jewel London—the very namesake of the brand. Our ritual of incorporating rose quartz crystals into her bath as an infant set the stage for a deeper, enriching journey into the mystical world of crystals. Around that time, I also began adorning myself with these gemstones, experiencing a newfound sense of empowerment, coupled with a radiance of positive energy and vibrations. Read more>>

Julie Mai Tran

The purpose behind my food blog, Share My Roots, is to preserve Vietnamese culture, heritage, and stories for future generations through the beauty of food while helping people learn how to cook Vietnamese cuisine. Food is a powerful way of bringing communities together to appreciate the culture, people, and stories behind each dish. Read more>>

Damara Mckoy

My vision for my business is for people the to understand different approaches to combat their mental health. My system is helping with their problems in real time. Read more>>

Ulises Lara

I started my photography and video career as a skateboarder in high-school with my friends. We would always film and take pictures to drop content online, instead of focusing on school. Something about being able to create something out of nothing was addicting, same as skateboarding. I knew this was something I can keep doing and expand my growth, so eventually I bought my own camera to show my own perspective and for others close by me. Read more>>

Takara Story

As a child growing up, I connected aging with deteriorating health. Educating myself proved this to be a misconception as my health became a passion and a hobby. I became inspired to spread awareness, knowledge, and support amongst my community. Read more>>

Nicole Anton

The Art Jamboree was created to be a safe place for artists to sell their art work. After doing dozens of craft shows with my art and handmade products I realized it’s incredibly difficult to compete with direct sellers at those shows. A few friends and I had attended an art show where that’s all you could buy, art. Read more>>

Carrie Madrid

My nonprofit, The CARE Project, Inc., as well as my small business, Care and Beyond Consulting, LLC,, were born out of my personal experience with cancer and a near-death experience. TCP, Inc., was formed in 2013 and became an official 501c3 nonprofit in 2014. My LLC was formed in 2022 and integrates my nonprofit work by exclusively serving the terminally ill or actively dying. Read more>>

Victoria “ToriAnn” Coburn-Harriel

ood Day to any one reading this, My name is Victoria Coburn-Harriel. I proudly hold both my Mother’s and my Father’s last names. I was raised in a military family; both of my parents served in the United States Air Forces. From my father and grandmother I learned loyalty, respect, and love for the community that raised me. Read more>>

Camile Melton Brown

Every time you see our business name, Buttermilk Babes Memphis, you’ll most often see the tag line underneath, Give the gift of sweets! Although it’s a fun catchy line, it actually has personal significance. Read more>>

Tory Lemoine

My channel started out by me sharing all of the fun things my family and I do in our beloved state. By sharing so many local spots, I realized what a passion I had for small businesses and seeing them thrive. As my account grew, I never strayed away from that and my favorite videos to make are still the ones trying out new places and encouraging others to support them as well. Read more>>

Chardae Jones

My name is and I’m from Braddock, PA, and grew up in The Braddock Library where I received my library card before I could scribble my name. In 2007 I graduated from Woodland Hills High School. In 2011, I received my BA in Professional Writing from Carlow University where I discovered my passion for serving my community. Read more>>

Jeremy Barr

My mission is to impact 3 billion people. My life story is what created the mission. It’s about how I went from getting failing grades in school to engineer then CTO, COO, CEO and now VC investor who mentors CEO’s globally across 300 calls a month in a meticulous plan to impact 3 billion people. Read more>>

Dr. Tiffany Ryan

My business partner, Katherine and I first crossed paths when I approached her about teaching at her yoga studio in Portland, Oregon. I was a Social Work Professor and had recently moved to Oregon after completing my massage and yoga training in Costa Rica, and was looking for a yoga teacher gig. Although Katherine didn’t have any open positions, we shared similar backgrounds. We began discussing the importance of massage and therapeutic touch. Read more>>

Nasra Wilson

My mission is to help people reconnect with their INNER-net! Read more>>

Emily Olson

When I started Luxe Organizing Solutions, my mission for the business was simple: sustainable systems for a beautiful life. In today’s day and age, it can be so easy to get bogged down by clutter and the purchasing of items that we don’t truly love or need. This is not to say that we have to live a minimalistic life (I love a good shopping moment, no lies here), rather we hope to inspire in our clients the ability to find a balance between the items they love and the peace that comes with a clutter free, organized space. Read more>>

Richard Lack

The mission is getting to where you want be and maintaining that position. That’s what Wreath & Anchor is in long form but how do you get there? In my experience starting this brand has been… Read more>>

Kenyora Parham

I initially aspired to be an architectural engineer with the vision of constructing innovative and immersive spaces that could bring about transformative healing. However, my understanding of this mission evolved during my time at Simmons, a women’s-centered university. It was there that I realized my true calling was to design pathways toward transformative healing, particularly for women, girls, and individuals at the intersections of their identities, who are affected by systemic oppression. Read more>>

Bea Bogan

Fearless Expression is a creative endeavor I decided to explore after now being a full time photographer for about 3 three years. Photography has been my passion for over 10 years now, which has also allowed me to always be open to new creative concepts, content and connection that are presented to me. Read more>>

Jay Svn

The mission of my clothing brand is to not only bring back a feeling of nostalgia visually but to also bring back a feeling of a black-owned clothing brand being at the forefront and being a household name like Fubu and Phat Farm used to be. It’s meaningful to me because I want young black kids to want to strive to be more than just a rapper or an athlete, I want them to see what avenues are available for them to conquer outside of music or playing a sport. Read more>>

Octavius Miller

The mission behind the company is actually a very simple one. My childhood was a very modest one in terms of finances. I was not able to afford what one would call designer clothing until I was a working adult. At that point I realized how expensive the so called designer clothes were but also came to the conclusion the expense was not adding any value to me as person. Read more>>

Chrissy Ras

My underlying mission is to help serve females in the music industry. I realized quickly when I started my all female band over 10 years ago, that the music industry can be tricky to navigate for women. Specifically, finding stage opportunities for an all female bands, and dealing with ageism, sexism, from both male and females in the industry, impacted finding reliable work and higher pay scales for my business and my musicians. Read more>>

Chad X. Ali

In 2016, I was a homeless former Division 1 athlete in Washington, D.C attempting to redefine my purpose, my identity. At the same time, the climate of our country seemed to shift. Several people who looked like me were murdered while all of social media watched. People that otherwise turned a blind eye, became focused, galvanized into action. Read more>>

Alexis Cooper

Along this journey called life, each person will experience ups and downs. Grasping this key of understanding is only meant to guide you along your life’s journey. Initially, my mind set would think “it’s always something to go wrong.” This negative thinking had been induced from lack of understanding. Once I tweaked my mindset, every little aspect in my life aligned. Read more>>

Georgina Anzures

I am an illustrator who educates about type 1 diabetes through comic strips; depicting Gina Pillina as the main character. Gina Pillina is a happy and cheerful girl who wears a big hairbow, falls in love, likes to make jokes, loves drawing, and has diabetes. My illustrated stories are fun to read and are meant to entertain while learning about this chronic illness. Read more>>

Ryta Gaal

Why would a 25-year-old girl work in a war zone instead of working as a journalist for a publisher in a safe and comfortable office?With so much time gone at 50 I believe that young people are motivated by totally different things. I was always very ambitious, and, no offense to anyone, but I just can’t stand mediocrity. Read more>>

Chaplain Michael Batenburg

Our mission is to provide space that includes lodging, meals activities and programming that inspire by leveraging the gifts of nature so that guests focus on significance, versus worldly success while creating deeper more authentic, genuine, personal relationships with each other and Jesus Christ by practicing, but we call the four S’s of solitude, scripture, silence, and Sabbath Read more>>

Jayson Lassiter

My mission is to tell a story through my music and my shows. Read more>>