Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Karen Castor

My mission is for every couple to have the elopement day of their dreams. An intentional, memorable, and stress-free elopement that’s personal and 100% focused on them. I eloped in Canada back in 2018 and it was the most perfect day. While I loved every part of our day, I wished I had someone to help me through the entire process of eloping. Read more>>

Tom Deacon

I founded Fable in 2015 because I wanted a source of healthy, nutrient-rich food for my family that was free of harmful pesticides. During my train commutes into Manhattan I was reading about the toxic chemicals used in our food system and it scared me and my soon-to-be wife as we were ready to start a family. Read more>>

Anita Ibama

The story behind my brand and mission is solely to leave my customers feeling confident, glowing and hydrated! I meet all types of people on a daily basis. People with major skin problems, acne problems, dull skin, and people who have never tried organic skincare before. Read more>>

Melissa Polanco

Ring of Color is all about promoting the beauty of diversity through inclusive, makeup, beauty, and lifestyle products that enhance the unique features of each wearer. Through the Ring of Color product line, we will put the focus on YOU and celebrate all facets of beauty that can be found within our community! Read more>>

Natasha Brown Watson

ELOHAI International Publishing & Media, is a global story company with a mandate to advance the kingdom of God through publishing, media, and missions. We write and publish faith-centered books, develop audio and visual media, and train faith and business leaders in the art of storytelling. A portion of our proceeds support global humanitarian and mission projects in America, Haiti, and Africa. Read more>>

Daniel Castro

When I first started Eversoul Culinary, my main goal was to rejuvenate people through food. After all, I was cooking healthy food for people who had led healthy lifestyles, or by choice because they had health related situations. The ethos of that fell under deaf ears and eventually I gave up on it. Read more>>

Julian Smart-Rimple

Since 2019, Smart Jewelz Enterprises (SJE) first began focusing on keynote addresses, corporate trainings, and personal development coaching through serving in high schools, colleges and companies throughout the U.S.A. Our company always envisioned delivering educational content and uplifting speeches and trainings to youth and adult audiences on a global platform. Read more>>

Corinna Baker

I want to bring happiness and wellness to the masses. REAL happiness and wellness. Not the kind that comes from a “magic pill”, but from within. Once you find that, no one can take it from you and your entire life changes in positive ways. Then you’re able to show up for others in the same way. It starts a ripple effect. That’s how we change the world. Read more>>

Melissa Pisani

As a purpose driven entrepreneur I not only want to be successful, but I want every venture to have a positive impact in people’s lives. First I am a wife to the most amazing man Matt and mom to 3 beautiful children (Mercy 5, Malakai 3 and Magnolia 6 months) . Family is my priority and what drives me to be an example to our children to pursue their passion that is not self focused but is rooted in helping others. Read more>>

Ernie Salcedo

As an independent design studio, our mission is simple: Froge Studios is a statement of Culture and Expression. The meaning is deeply rooted in everything that motivates us, inspires us and ultimately defines us. Often times, in the early stages of my career, I’d notice the lack of cynosure in not only the companies I worked for but, most importantly, the people I worked with. Read more>>

Jonathan Rios

The mission is to be a whole a FAMILY! Not a competition and battle against your friends and family we are in this together. Country dancing is about going out and losing track of time for those 3 minutes on the dance floor not being worried about what other think of you. I want my mission to be that everyone stays on the same page and have the same passion and love that me and my team have cause at the end of the day, ITS JUST DANCING ! Read more>>

Candice Dukes

The mission of The Black Business Market is to provide the ultimate black shopping experience as well as promote and bring positivity to the community. We started in June of 2020 right after the murder of the George Floyd. We truly felt enraged by the tragedy but also felt impelled to do something to uplift the community. What better way to pour love and positivity into the community than to support those that are looking to grow their business. Read more>>

Mylinh Phan

Growing up on the west coast, boba tea is located every single corner where I lived and it is a part of my after school snack, or place I come to do my homework or hang out with family and friends. Opening this business, I want to share the bubble tea culture to everyone here and I want to bring the fresh tea , fresh boba, a place for everyone to come and spend time with their loved one. Read more>>

Robert Tolan

Deeply passionate about supporting our military heroes, I prioritize their well-being above all else. At the tender age of 16, I embarked on a journey to make a difference by establishing a nonprofit organization called Welcome Home Military Heroes. Regardless of the era, be it World War II or the conflicts in Afghanistan, I firmly believe that every individual who selflessly pledged their lives for our country deserves to be honored and supported. Read more>>

Pharaoh Taja

Tajassentials is an apothecary brand specializing in artisanal candles and hand crafted skincare. Our mission is to elevate your basic routine and to make it a little easier to stick to. Mental health issues like depression can make it hard for your to care for yourself and veer off your regular routines while just trying to stay on top of the things that take priority. Using vibrant colors and uniquely relaxing fragrances, Tajassentials was created to combat mental health issues like depression and anxiety. Read more>>

Kim Serrano

The mission behind In Control Cosmetics is all about every individual taking control of their beauty. My cosmetics line is healthy, affordable & complementary for everyone. Read more>>

Lucienne Olson

Our Mission is to meet you exactly where you are through holistic coaching to teach you how to claim the life you’ve always wanted. Building Generational Wellness is a large part of our mission. This begins with equipping people with the knowledge and tools for success. Read more>>

Ayana Johnson

In the beginning I started my business because it kept me busy and kept my mind off of a lot of negative things going on around me. I slowly started to realize that my business was more than just a hobby and it was actually a form of ministry. It’s super important for me now that I’m on this walk getting to know God and how I can spread his Word in the best way I know how, and that’s through styling hair. Read more>>

Nada Al-Hanooti

Emgage USA 501c3 implements an ecosystem of programs to develop the capacity of the Muslim voter to ensure that our narrative is part of the American fabric. Our programs include civic and educational events such as issue forums and town halls, voter initiatives including Get Out The Vote (GOTV), and specific programs for the youth to mentor and support the next generation of leaders. Read more>>

Shannon Koszyk

My logo and tag phrase came to me in a dream, It was years before I used it for anything but knew I would someday. Fortune Favors the Bold has been my mantra ever since. Growing up want my favorite, finding my own way and own voice came at a hefty price. Read more>>

Raffaele DiLallo

My mission is to provide real, practical advice for growing plants. There is far too much vague information out there related to plant care, and even more myths and misconceptions. After hearing success stories of countless people becoming successful with plant care as a result of my social media platforms, YouTube, and blog, it makes me feel good that I’ve helped others. Read more>>

Audrey Foreback

My mission has always been to provide life long memories that last. They always say a picture is worth a thousand words, and thorough this simplistic statement, that is what I strive to do each and every time I am offered the opportunity to photograph my clients. Read more>>

Toni Varone

I am primarily a boudoir photographer. I believe women should embrace who they are and learn to love the skin they’re in. From the moment I get the call or message from a woman wanting boudoir photos, our session begins. The fact is, most women have deep insecurities. About their looks, body size, age, skin and the list goes on. I have one rule in my studio. You’re not allowed to talk negatively about yourself. Read more>>

Kyle Hoffman

The story behind the mission starts long ago. I have always craved speed. I was initially enamored with horse racing but transitioned to automobiles as I became a teenager. I’m still enamored with horse racing but again… speed is the excitement. My mission has always been to afford speed. We all dream of Ferrari, Porsche, and Lamborghini but… most of us settle for a Toyota or Hyundai. So… I focus on depreciated examples of automobiles that were once the pinnacle of speed. Read more>>

Laura Fernandez

Front Yard Foods is on a mission to teach the community how to grow their food, as well as, how to get it on their table. Whether it is to enjoy a few fresh items from the garden, or to store enough food to sustain a family through the year, FYF wants to help their clients complete the circle of home gardening. Read more>>

Michelle Carvalho

When putting together each collection, Michelle is always inspired by romantic timeless looks, effortless feminine silhouettes, dreamy color tones, textured fabrics, but most importantly…you, the everyday woman.. But most importantly she is always inspired by the everyday woman. Read more>>

Angel Rogers

The beauty industry target audience often appear to be beautiful, working class, high fashion women whom seem to have it all together. But what about the young lady or women who’s in the middle of a life crisis. Who battling motherhood, depression or suicidal thought. May have lost their sense of self-esteem, has been neglecting self care, doesn’t know where to turn and certainly doesn’t feel beautiful. Read more>>

Paula Johnson Neal

During my childhood, I was an avid reader that often questioned the poor quality and lack of black characters in children’s books. I made a promise to one day write children’s books that mirror the reader. Today, in addition to diversity and inclusivity in children’s books, I’m concerned about young children’s social emotional development and learning taking a back seat to content areas that are considered more academic. My mission for “why and what” I wanted to write about was born. Read more>>

Kay Schmelly

My mission as an influencer is to spread awareness for mental health and body positivity. It means so much to me because I’ve battled anxiety, depression, and CPTSD for most of my life. When trying medicines to help me, one made me gain 40 lbs, and I despised my body. The media is really good at showing people’s good sides, and in the end, it only hurts people. Read more>>

Eden Benibo

space where Creatives can simply make a living from living their making. We live in a world where there are so many unfulfilled people, waking each morning just to do the things they have zero passion for. But can we really blame people for doing this? Adulthood is here with all its responsibilities, hence, many have no choice but to move on with jobs that can pay the bills whether they love these jobs or not. Read more>>

Brianna Wallace

Working in the cosmetic industry, I would always be stopped and asked how I did my eyebrows. After explaining the process, I noticed immediately the energy would change. The conversation would go from being positive to negative just that fast. I noticed women would say how they couldn’t achieve this look on their own, they didn’t have time, or that their natural brows aren’t as thick as they used to be. Read more>>

Monique Ross

In 2018, I created the MDOTROSS Style Studio to deliver style solutions to clients through products and services with longevity at the forefront. My mission is to share my gift of empowering women by helping them tap into their highest potential of personal style and confidence. Read more>>

Liane Agbi

BAUCE Magazine is a true reflection of my personal journey and the journey of other black women like me who have had to overcome obstacles to achieve greatness. I grew up in an immigrant, working-class family in the South so there were many times that we felt the financial pressure of “not having a lot”. Read more>>

Zia Sheik

I grew up playing snooker in India. It was a huge passion of mine since I was in school. When I moved to the US in 2014, I discovered that not only was the game not popular hear, but most people have never heard of it. There are handful of places in the US where we have snooker clubs and only couple of them have the top-notch equipment. Read more>>

Caitlynn Sant

Our mission is to create a page where Halloween, fall and spooky lovers can connect and find people who enjoy a season as much as them. We hope they can find Community and comfort on our page. Read more>>

Madelaine Burnett

My journey as a dancer began with passion and love for dance, movement and music. As my career started to pick up, I discovered a deeper meaning behind the movement and the power that this art form can hold. Read more>>

Gloria Lee

My husband and I have worked in the mortgage industry for 15+ years. During COVID, we decided to open a new business and embark in entrepreneurship. We saw that many indoor playgrounds were closing and we didn’t have many indoor playgrounds to take our kids (6, 4 years old) and we figured other parents were looking for places to take their kids as well. We also saw a need to open a venue to celebrate birthdays and milestones since many families were not able to have big celebrations during COVID. So we started planning and designing an indoor kids cafe. Read more>>

Alexandria Jack

“If life’s a party, why not make it a Dinner Party” is an ode to my mental health journey battling anxiety, depression, and an eating disorder. Amidst this struggle, cooking emerged as an unwavering anchor, allowing my imagination to flourish boundlessly. Sharing these culinary creations with my loved ones became a source of immense joy. Read more>>

Katy Kaumeyer

The mission of Omni Media Designs is to support entrepreneurs with the tools and systems to go beyond ‘just a business’; to design their own success, have fun, and create a legacy. But it’s not just a mission, it’s a way of life for me because as a full-time caregiver to my mom and adult-disabled son, I had to design a business that would give me joy by helping others, build financial success, allow for fun, and offer personal freedom. Read more>>