Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Jules Nguyen

As a traveler, my mission has always been to make traveling more accessible for women and people of color. I aim to share honest and authentic stories that connect the world and bring us all closer together. I want people of color to know that living a beautiful life is not this unattainable thing that only the special among us can have. We are all capable of seeing the world with our own eyes. Read more>>

Adam Sculnick

There is an issue growing in the church in North America that people are not wanting to talk about. The lowest attendance statistic in the average church is dad’s. And if dad isn’t going to church, the family unit as a whole sees infinitely less value in the idea of church as a whole. So CIA Boys Club comes on the scene with the goal of engaging dad’s with the Gospel in a way that allows them to be both excited to receive and excited to give back. Read more>>

Erika Lance

Our mission, as we like to call it, is “Bringing the Publishing Apocalypse”. What we mean by that, is the publishing industry has not, for some time, been pro-author in many respects. At 4 Horsemen Publications (and Accomplishing Innovation Press) we are changing how we approach author voices. We believe in series/multi-book authors that are able to tell the story they want to tell. Read more>>

Courtney Cornelia

In April, 2019 I made a trip with a Dear friend to Iceland. Seeing the beauty of nature and simplicity of life there, I knew I had changed forever. The way the Iceland views life and sustainability was such a beautiful thing to experience in a landscape that almost makes you feel like you are on another planet. Upon returning to the states I started to implement some of the sustainability practices. Read more>>

Sunny Mulford

Epic-Cure’s mission is to eliminate food waste to improve our planet’s health and to improve outcomes for the food insecure. Food waste comprises one-third of the contents of landfills where it emits harmful greenhouse gases (primarily, methane gas), Read more>>

Ariel Jordan

The mission of Lololashedit Company is to help women focus on their lash health. Showing up everyday and educating women on the importance of how you should properly take care of your natural lashes while wearing lash extensions. Why this mission is so meaningful is because as a professional lash artist who has been in the industry for two years. Read more>>

Imani Winfield

Metamorf Branding’s mission is to empower women to elevate their business by walking in their God-given authority then align their purpose and power with their branding to attract ideal clientele that they are meant to serve. The reason this mission is so meaningful is because society didn’t allow women the rights and freedom that we have now. Now that times have changed, us women have evolved to an elevated level of freedom that we sometimes don’t recognize that we have. Read more>>

Nico Cavallino

My mission with my business is to create strong, healthy adults and kids. Not only physically strong and healthy but mentally tough and resilient. To be able to deal with adversity with a calm mind. The world we live in today has become filled with weak people that make bad decisions because they lack the strength and courage to rise above any resistance. When a child walks into my academy I have to identify what they need and why they are here. Read more>>

Carol McEwin

How does a person land in a certain business, at a certain time in their life, and just happen to clearly hear their muse? That question is uniquely personal and can take a lifetime to answer. For me, I credit my father. By profession he was a surgeon; by nature he was intrepid in all things. He was trained in medical chemistry, but was inspired by nature. This influence combined with my ever problematic skin and, at the very least, you have a lifetime of conversations about plant-based cause & effect. I smile every time I think of my father making soap with me. Great stuff. Read more>>

Karlton Walker

In a bustling city rich with vibrant culture and a deep love for fashion, a young entrepreneur named Karlton Walker pursued his lifelong fascination with sneakers. Karlton envisioned creating a one-of-a-kind shoe line that would captivate the world. Fueled by immense ambition and a deep-rooted passion for sneakers, he embarked on a journey to establish his own independent sneaker brand. Read more>>

Avery Jade

Thank you so much! I’m happy to work with you guys again. One risk that I have taken is starting a photography business! It’s very difficult to start, especially in Utah county. Starting a business in a saturated market is definitely a risk! Nothing is certain, but in my eyes, pursuing my dream is worth it all. Read more>>

Kara Dunn

As a woman, I know how hard it can be to feel beautiful in our own skin. We are constantly bombarded with images of what we should look like, and it can be hard to feel confident in our own bodies. That’s why our mission is to help women see themselves in their current most beautiful state. I believe that beauty is more than just physical appearance. It’s about feeling confident and comfortable in our own skin. Read more>>

Jhazmine Smith

Regarding my personal business/LLC— Whip Lash’s mission is to have an impact on the inner and outer beauty of any client looking to expand their look. Lashing was an investment and chance that I took to not only enhance my gift but also to assist client’s in their outlook of themselves. Today’s beauty standards are tragically boxed in, but Whip Lash believes in expansion. Read more>>

Ricardo Wallace

Here At our Company Rawinkedshop We Embrace to be your Self and embrace the every day people we founded this brand 2014 with music and exciting art threw the painting of lyrics and later 2020 launched are fashion brand with the message tattoos tell a story for people who have tattoos and can embrace there body threw our Clothing Read more>>

Vonnetta Cornish

My mission as the owner of Cine30 Media is to bring people together through story. My greatest joy as a writer and film producer is seeing people come together to watch a movie and have that shared experience. Read more>>

Courtney Beavers

Growing up I learned that while many of the cultural foods that important to the Black communities are quite flavorful, they are not always nutritious. Our mission at Crafted By 213 is to provide access to high-quality and nourishing food to underserved communities. We believe that everyone deserves access to fresh and nutritious food, regardless of their income or geographic location. Read more>>

jyll hubbard-salk

The mission of Urban Asanas is to have a diverse space for people to feel safe, exhale, and just BE. The studio will meet you wherever you are. The studio has everything. I wanted to have a space where there is NO judgement. I needed to have a space where if you look like me, it is all good. Leave your ego at the door. Read more>>

Lacin Keles

As women, we often find ourselves juggling multiple roles and neglecting our own needs. Living in a masculine-dominated world, it’s easy to become disconnected from our bodies, emotions, and feminine identity. Personally, I experienced this disconnection when I was working as a mechanical engineer in a highly competitive, mostly sedentary, male-dominated environment. Read more>>

Nicci Renouard

Our work to bring clean water to the developing world began with seeing the huge need in Africa while we were on a family trip there. We saw girls and women walking long distances to fetch disgusting water that often makes them sick. They carry it on their heads, often for miles, and collecting water takes up a large part of their day. Read more>>

Geovanny & Johnnie Ragsdale

My wife, Geovanny, became gluten sentative about 10 years ago. After exhausted testing and selective fasting she found herself saying no to bread. In 2019 we tested artisan sourdough and found she didn’t have the same reactions to this syle of homemade bread. She was very excited to know she could once again enjoy fresh bread. In 2020, I asked her…” Read more>>

Lalini Ashmeade

Growing up in Brooklyn, New York, I always sensed there was more to life. Moved to Orlando, Florida, at the age of ten after 9/11, facing difficult circumstances and abusive experiences. At eighteen, I discovered my passion for healing and mediumship. Encountered a captivating commercial for a massage therapy school and instantly knew it was my calling. Excitement turned to disappointment when my boyfriend at the time discouraged me from pursuing massage therapy. Read more>>

Jose Clark-Hilery

GalmKings being a Mission-driven company focus on delivering value back to key stakeholders, including customers, shareholders and employees. I don’t, however, seek to benefit a broad, global population beyond these stakeholders. Mission-driven companies measure success by revenue, profit and customer engagement. Read more>>

Brita Peterson

I grew up a competitive athlete, strong, motivated and healthy. After I got married and started having kids, my physical and mental health began to decline. I went from doctor to doctor trying to find answers to why my body wasn’t working like I wanted it to. I pushed through the debilitating depression, anxiety and long list of health issues, fighting for my life. Read more>>

Shara Shepherd

I’m always grateful to share the story behind my mission and what drives me to get up and go hard at what I’ve created every single day. Our mission is to educate people on the importance of homeownership and the financial benefits of how homeownership can be the driver to building generational wealth. When being strategic and mindful, real estate can change the entire trajectory of one’s financial future, setting themselves and their future family for a lifetime of financial freedom. Read more>>

Chef LaKisha Harris

My mission is to mend racial, cultural and religious choices that keep us separated as a community at large. One commonality amongst us all, is that we have to eat to live. Most food choices come from our heritage, upbringing and even financial status. At the end of the day, much like music-food transcends all cultures and can be a vehicle and platform wherein which we discuss our differences, learn about others and evolve in our thinking ; simply but understanding others and their plight Read more>>

Abianna Roman

The mission behind my business is to help people create a healthy lifestyle that they can sustain for the rest of their lives. This is the only way individuals will lose weight and keep it off, as well as improve their long term health and prevent diseases. Unfortunately in the fitness industry, gimmicks and quick fixes sell well and they scam so many people into purchasing the easy way out to solve their weight loss problems. Read more>>

William Johnson

My mission in this buisness is to create an affordable market for all people. As someone who has struggled with gettting an apartment i think its very important for all people to have a place to live. My main goal is to end homlessness but also generate profit. Read more>>

Jose Flores

Becoming a professional speaker wasn’t something that I ever thought I’d be doing. Growing up in the Bronx, New York and being born with a muscle deteriorating disease, I thought I’d never be able to do anything great because of all of the odds that were stacked against me. I struggled a lot when I was young with negative thoughts, limiting beliefs, and not dreaming big enough all while my body was getting weaker. Read more>>

Courtney Kittrell

The mission of my brand Unapologetically Favored is built on inspiring, empowering, and encouraging others to find their passion and purpose in life and walk in it. Walk in it with courage, confidence, and humility. Many people struggle with who they are and lack the confidence to embrace and be their whole, true authentic selves. I remember struggling with my identity and not having anyone I could talk to who could make me look at situations in my life a little differently, Read more>>

Everyone Moves Together

Remember school shopping? Well that was the most anxiety riddled time for most of us during our school years. After navigating what you could and couldn’t buy, you ended up wearing the trends and slogans of the time. We aim to provide sustainable clothing with an evergreen message of Community, Engagement, and Style. Read more>>

Diamond Williams

My mission is to provide quality skincare that is safe and effective. Not only do I have sensitive skin, but I myself have fallen prey to skincare products with fancy packaging that promise results, but don’t deliver. After several years of searching, I made a huge decision- to not only make skincare products using pure, natural ingredients, but to make them accessible to everyone. Read more>>

Casey, Brandon Smith

Path Design was born from an idea that the traditional stepping stones that society has largely put in place is not the only way to achieve success. For most of my life, I believed I would go to high school, then to college, then get a 9-5 type job, buy a house, have a family and work until I retire. That seemed to be the narrative for me and a lot of my peers. Once I got to college, I found myself, a historically conscientious student, feeling less and less motivated to be in school. I craved a something different and believed in myself more than I believed in any professor or lecture. Read more>>

Dina Dukhqan

Pieces Reclaimed LLC is a sustainable, woman-owned, small business dedicated to upcycling furniture. We want our clients to Reclaim Pieces that speak to them as unique individuals. I hope that through Pieces Reclaimed, I can help people like me who want to find pieces that fit their style as unique individuals without compromising the quality. I love working with my clients to help them find what they want while taking part in saving our planet! Read more>>

Allison Fogarty

At Doggy Delights by Allison, our mission is multifaceted. First, Allison’s dog treats are works of love. Her recipes combine great nutrition, dog-drooling taste, and top-notch customer satisfaction. Second, this company was born to provide Allison with an outlet for her cooking passion and to fulfill her desire to start a business that accommodates her needs. Read more>>

Skip Work

WorkAnalysis, LLC is a mission driven non-profit enterprise. My mission impossible… that I choose to accept… is to create a free-for-all… ABC’s of Happiness emotional intelligence bootcamp website… that declares war against grief & grief’s conscripts (man unkind)… and ignites every happy feeling in Mankind & Womankind’s emotional arsenal… so we can finally knock out grief… and blow that life-sucking-sucker to smithereens. Read more>>

Andrew Jackson Jr.

Our mission with DrewGraphics is to help and create services for business owners, artists and others with their brand. We provide services as in Logo, Flyer and Cover Art making. Our mission is meaningful because we love to help people bring their vision to life. Read more>>

Dallas Reeves

For most of my 20’s, I worked to better the lives of animals through shelters, sanctuaries, small zoos and rehabilitation centers. While this work was incredibly rewarding, it was hard. Compassion fatigue is real. I obtained my masters’ degree in Conservation Biology and decided to follow my passion for sustainability. I started reselling products and clothing based on my love for nature and wildlife, Read more>>

Margaret Irwin

The mission of co-producing/co-directing my first full-length documentary is two-fold – there is a profound challenge in telling a story of deep loss for many families and to tell it honestly and compassionately. First, it is a film that needs to be made before the stories are forgotten. It is the story of compassion in the face of deadly, and very intentional, silence – set during the first decade of the AIDS crisis (1980s-1990s). Read more>>