Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Melinda Jacobs

My mission is to empower transformation personally and globally. I have had a long journey of personal healing, moving through and beyond my own past trauma and being (mostly) on the other side so that I can support others. To date, I have supported people in 46 countries and have seen incredible shifts and changes! Read more>>

Gerda Mi

My Mission to Inspire women feel in their bodies like in a second skin while thye doing the sport activities or water activities, meanwhile it’s sustainably made with local families in Bali and from sustainable materials like Organic cotton or recycled nylon lycra ECONYL. Read more>>

Chakari Monsanto

I have always had a passion for fitness since I was younger along with a love for fashion even younger than that. Creating my own fitness clothing brand became a no brainer once I got older but unfortunately I was plagued with fear for years before actually taking the leap and getting started. In 2021, I had 2 very life-changing near death experiences that occurred within a short time span of one another which ultimately led to me reconnecting my relationship with Jesus Christ. Read more>>

Jenifer Khan & David Castle

David and I recognize there’s a void in the Beauty Industry. One of our missions is to help each and every Beauty Professional with their aches, pains, and weaknesses, all the while helping them become more healthy, happy, productive, and have a stronger mind/body connection. Beauty Professionals are getting injured due to repetitive stress injuries, long/short term use, poor posture for hours on end leading to misalignment. Read more>>

Ginger Fatale

Soul on Fire Dance was born to fill a need. Dance studios are often for children and adult classes are an afterthought. Adult dance studios are often dedicated to the hypercritical, competitive commercial dance scene. Where were the spaces for adults who just love to dance for the fun/beauty/joy of it? What about the adults who never danced before, but have always wanted to learn, despite society saying they’ve missed their opportunity? Not to mention, Read more>>

Shonté Parrish

Being a black woman during the pandemic was difficult. Even though I was supposed to be in newly engaged bliss, I was wedding planning in the middle of a global pandemic, countless people dying, losing their jobs, and people who look like me still being gunned down for no reason other than being black. Read more>>

Dr. Cassandra Shuck

The social media experience has seen a relatively recent push toward suppression, cancel culture, and aggressive bullying. Because of this, people are questioning their personal belief systems and accepting forced narratives more than ever. Our original idea was to create something that overlaid the existing platforms to provide a quick “fix” for the issues at hand. We brainstormed tools that would make for a more embodied and intentional use of time spent on social media, Read more>>

Justin Collins

The story behind my mission of helping 1 million people lose weight, change their mind, body, and live their best life actually comes from my mom who died of cancer over 10 years ago. Her entire life was based on giving to others, sharing her passions, and bringing positive energy to anyone she encountered. Read more>>

Bee Espana

My wife Col and I are both neurodivergent and disabled. We struggled for many years to find products that don’t cause rashes or worsen headaches, and align with our love for animals and concern for the planet. What we encountered most often (besides corporate greenwashing) was a very all-or-nothing “Zero Waste” mentality, which tends to alienate a huge percentage of the population, ourselves included. Read more>>

Amanda Okafor

My brand mission is to showcase Africa’s beauty secrets while offering effective botanical skincare solutions that are formulated with melanin rich skin in mind. In doing this we are partnering with and supporting local producers of African botanical ingredients while offering anti-aging skincare solutions to a population that has largely been ignored in the mainstream beauty industry. Read more>>

Nancy Lockhart

Lockhart Marketing is a mission driven organization that exists to help business owners exceed their goals for their brand by understanding and remembering the core reason they began pursuing their chosen profession and then peeling back the unconscious reasons that they may not be achieving everything that is possible for their business. Read more>>

Casey Broach

The Vessel Yoga was created to be a vessel for the journey that yoga can take you on. What so many come to realize as they begin their yoga practice is that this is a transformative, personal journey of physical, emotional, and spiritual healing and growth. Yoga is so much more than just stretching, or even asana. Read more>>

Julie Moreno

Jewel’s Bakery and Café started in my kitchen as Jewel’s Cupcake Shop in 2011. Elementary school teacher by trade, I was faced with my daughter having severe allergies to gluten and other food. The gluten free food in 2011 was hard to find and over-sugared or just plain awful. I always baked and cooked, coming from a long line of restaurant owners, so I took to experimenting in the kitchen. Read more>>

Xiomara Rosa-Tedla

In all honesty, UnoEth started on accident. One day, my father, Dagne Tedla, returned home from visiting family in Addis Ababa, Ethiopia and gifted me a custom, handmade, leather messenger bag from an artisan he had met. At the time, I commuted from Oakland to San Francisco everyday for work and thought it was perfect to carry my laptop and essential items and be hands-free. Read more>>

Claire Mayer

As an interior designer, it’s more than just dressing people’s homes. Something that is important behind my business and platform is mental health. With having all the mental health issues in our country, we should be feeling our best in our homes. There is a lack of discussion with family, peers, and community around mental health, let’s talk about mental health like we talk about throw pillows and wall color. It’s not just how our home looks, it’s how we feel in our home. Read more>>

Kisha Ray

My mission is to make therapy & self care a priority for our culture. I can remember going to a Spa for the first time over ten years ago & saying to myself “wow” everyone should be able to experience this & rejuvenate the mind, body & soul on a regular basis & not just on special occasions. We give a lot of ourselves away everyday at work, to our friends & our loved ones. We need to recognize that our needs are just as important as everyone else’s. Read more>>

Makeba Lloyd

Our mission is to promote connectivity and inclusivity through the deliberate and intuitive application of artisanal formulations, driven by purpose. I embarked on my olfactory journey for two reasons: a need and desire for daily well-being, as well as a need to incorporate that wellness into my work environment. Read more>>

Kesha Rainey

Simply Charmed Greek® is an online retailer that specializes in greek paraphernalia and other novelty items for members of National Pan- Helllenic (Divine9) sororities. Our mission is to celebrate the essence of sisterhood through diverse collections that reflect:(s)elflessness, (i)nclusivity, (s)trength, (t)rustworthiness, (e)nthusiasm, and (r)eliability. Read more>>

Marcelin Paul

The Story behind my mission is my dream to help others achieve their financial goals and live a happier and more fulfilling life. I was not always good with money. I made mistakes, I faced challenges, and I learned from my failures. I also had successes, gained knowledge, and I developed skills. I realized that personal finance was not only about numbers, but also about mindset, habits, and choices. Read more>>

Manuel Gomez

My mission is driven by a combination of factors, including my lived experience of being tossed around by broken systems, serving in the military, and spending time in prison. Despite these challenges, I overcame adversity and learned to see the light in life. Being a dad and a husband also motivates me to make a positive difference in the lives of others, as I strive to create a better world for my family. Read more>>

Dr. Jared Rogers

My mission and why I started Hallowed Truth LLC is to provide a different awareness concerning addiction, suicide, and mental health. I began my journey to fight addiction when my best friend lost his life to addiction. His heart stopped twice, which once was in my arms. My journey concerning suicide began when my cousin took her life. Even though I tried to reach her, I was not able to stop her from taking her life. Losing my best friend and cousin to addiction and suicide has haunted me. Read more>>

Kenya Wernett

The Goal of BTP is to inspire women to take control of their physical, mental, and emotional health, by impacting 1 million women by the vehicle of self-healing modalities. Our origin story began when I first experienced the power of self-healing after battling chronic and debilitating anxiety for 15 years. I was told by my doctors, therapists, and family members to succumb to the “traditional/Western” ways of healing which typically included medication. However, there was something in me that knew there was a different route. Read more>>

Julia Dordoni

My mission is to encourage others to follow their dreams. No matter how outlandish the dream may seem, there is only one way to do it – and that’s to imagine it, and then put all you have into making it a reality. One step at a time, one goal at a time, with plenty of patience. When I discovered that art is my true passion, I dove into it head first. It took trial and error and about a decade of effort to get it to the streamlined process that it is now, but it was worth it. Read more>>

Christina King

I am a life coach, and I specialize in mindset work. I started my business in late 2020 and got certified as a coach in March 2022. Prior to starting my business, I always had an idea to have my own business that would primarily focus on helping others, but I wasn’t sure how that was going to look. I explored and researched a variety of different career options, but nothing seemed to work out. Read more>>

Shea Smith

My mission is to empower women by encouraging them to make small yet impactful changes in their lives and businesses, Whether it’s assisting them in establishing a healthier home environment or honing their leadership abilities, I provide guidance that yields long-lasting outcomes that extend far beyond their immediate spheres. Read more>>

Olivia Savard

At Light of the Moon, Inc, we are a full-service company committed to empowering and supporting independent authors on their self-publishing journey. Founded and nurtured by a mother-daughter team, Alyssa Ohnmacht and Olivia Savard, our vision is to create a comprehensive self-publishing service that not only guides authors but also champions their creative independence. Read more>>

Robert Pallone

I first discovered what is today Chinola Liqueur during a business trip to the Dominican Republic. I brought a sample back to Miami and shared it with notable mixologists, including Gabe Orta of Bar Lab Hospitality and Gui Jaroschy of Unfiltered Hospitality. They were big fans and loved how versatile it was. In fact, both of them were instrumental in finalizing the Chinola Liqueur recipe and are brand partners. Read more>>

Catalina “Kitty” Martone

From birth, I suffered from debilitating health issues through childhood, and as an adult from autoimmune conditions to gut, mood, and behavioral disorders. I was on the “endless medication and doctors visits” loop. I reached a turning point of knowing there had to be a better way. I started studying alternative methods, and I became an author, health journalist and health educator. Read more>>

Charis Johnson

Home is where the heart is, where family lives and where memories are made. Home can be a single family house, condo, townhouse or maybe an acre of land where you build your dream house. My mission is to make whatever home looks like to you, come true. Owning a home is a privilege that I think everyone should be able to obtain if that is something they choose. Home ownership is available and realistic for everyone. Read more>>

James O’Conner

The National Archives Store has been in operation since 2003. The mission of the store is to educate the public about the vast holdings of the National Archives through creative product development and merchandising. Everything we sell is tied to the holdings of the National Archives, such as souvenirs, apparel, custom gift items, and reproductions of our historic documents. Read more>>