A dad can’t find a bakery to make a birthday cake that can accommodate his daughter’s allergy-related needs. Two freelancers realize they need a way to organize all of their client contracts and can’t find software that adequately handles their use case. Necessity is often hailed as the mother of innovation – but not all ideas come from necessity. Unfortunately, in our experience, often media coverage of the ideas that powered amazing businesses and projects often stops at a very superficial level. The founders noticed a need and boom – idea. Often the ideation process has a much longer, more complex story and so we’ve asked some entrepreneurs and creatives we admire to go into detail about their ideation stories.

Aryanne Browne

My name is Aryanne Browne and I started My Affirmation Kit as a way to bring the art of using affirmations effectively into your daily life through the use of regular products. Read more>>

Ashley Behrle

As far as One Eleven Olive Boutique- We are 3 best friends(2 are sisters by chance, one is by choice 😉) and we are 3 mamas who were tired of putting ourselves on the back burner. We were 3 individually successful business owners who had this crazy dream YEARS ago to open a women’s clothing boutique together. But life. Babies, miscarriages, infertility-LIFE happened, and we put it on the back burner. Read more>>

Heaven Smith

I came up with “Elevate Network” by being inspired with my own problems. I got into a car accident October 22nd, and within this time frame I had so much time to reflect and think on things that mattered the most. Read more>>

LaRihanna Brown

Thank you Canvas Rebel Magazine for giving me the opportunity to tell my story. There is something inherently special about the beauty business that is attracting more independent entrepreneurs to the $98 billion retail industry than ever before. Read more>>

DR.NIKKI ZEIGLER

I want to create a brand that help Christian Women in the Market place. So many women need help with Branding, Marketing and Social Media Platform and they have no idea what they are doing. Because i made so many mistakes in Business i wanted to reach back and help those who are struggles in that area. Read more>>

Skyler Richardson

I’m just going to tell you it all. So the idea for SkyGardens goes back in time. I was an extremely quiet kid – so quiet that my Sunday school teacher thought I was mute. I just did not talk at all. My cousin did all of the talking for me until he passed away when we was six years old. Read more>>

Ariel Fristoe

When my friends and I started Out of Hand Theater in 2001, we realized there were plenty of theater companies in Atlanta doing good work, and we would never be able to compete with the star power or budget size of the Alliance or Broadway at the Fox, never mind film and television, so we shouldn’t even try. Read more>>

Pearl Pugh

The idea for Treasures of Pearl came from the pandemic. I really wanted cute, comfy, and classy clothes to wear around the house while I created crafts. This is how Treasures of Pearl was birthed, I called my good friend and asked if she could help and she agreed. Read more>>

Staci Adams

Education services are not new. Science, Technology, Engineering, Art, and Mathematics (S.T.E.A.M.) programs are being highlighted and encouraged more. So, the fact that I offer services and connect people to S.T.E.A.M. resources is not necessarily novel. What sets me apart is the access to curated information and a target audience of secondary and higher education students. Read more>>

Katrina Waith

I’ve always had the idea of getting into the adult toy industry but was afraid of judgement. One day a friend threw a party and I started chatting it up with the rep there. Immediately after, I went home and began researching how I could I get into the business on my own and not through a company. Read more>>

Taylor Sasser

Up until I had my three-year-old son, Kingston, I didn’t put my burner out—aka I was wild as hell. When I got pregnant, it was like going 60 to 0 mph and I had to redirect all that energy to things that didn’t involve alcohol and training. I went from doing the typical Charleston thing of working to go out all the time, to putting that energy into just work. Read more>>

Valorie Perkins

As a foundational base, I have always enjoyed planning and hosting small parties and or events. I had hoped upon retirement, I would be able to establish something in event planning. However, during the Covid-19 Pandemic, I was approached with the idea of being placed on a referral list for conducting marriage ceremonies. Read more>>

Vanessa Smithers

Writing has been the primary building block for all things in my life that are beautiful and how I’ve been able to express things that may be the opposite. I grew up in a household where I was never granted the ‘privilege’ of having a voice. Read more>>

Jasmine Beck

My background is in mixology- sunshine Alchemy was originally created to be a frozen drink truck with the intention of serving alcohol. I Soon learned that you cannot sell alcohol on a mobile unit except for private events- so I quickly in my business model to include food. Read more>>

Brianne Helfrich

During the pandemic, I was sent home from school at the University of Arizona and went back to Canada before the borders closed. I got rejected from medical schools, went through a breakup, suffered from disordered eating and was on a downward spiral. I knew at that time that I needed to find something that would bring me happiness. Read more>>

Emma Garcelon

After graduating college in 2018 I got a job as a product photographer at a shop in my town that sold locally made gifts and home goods. Creativity, in one form or another, has always been an important part of my life, but it wasn’t until working at this shop that I got to meet artists and makers who were working full time as creatives. Read more>>

Shella Sylla

* My background is in commercial banking and commercial real estate financing * I was working in a male-dominated industry * Found that my colleagues were using golf as way to network and develop relationships that led to business & closed deals * Started taking lessons and participated in my 1st charity golf scramble and was the only female participant Read more>>

Aryanne Browne

My name is Aryanne Browne and I started My Affirmation Kit as a way to bring the art of using affirmations effectively into your daily life through the use of regular products. Read more>>

Noga Heyman

The covid pandemic was in full swing and we were all finding new hobbies at home. For my mom, that meant making batch after batch of zhoug the way her mother had. The spicy cilantro sauce quickly became a staple, and soon we were all eating it with hummus, on sandwiches, grilled tofu – everything on our plates was smothered in it. Read more>>

Ali Lemma

I grew up with a deep love for cooking that started in my momma’s kitchen during my high school years. When I went off to college in 2010, I also got real into fitness (specifically CrossFit), so I really grew the passion more since I was focused on my diet and meal prepped on an extreme basis for myself. Read more>>

Tiffany Medina-moore

At the beginning of 2019, I could see my son’s full time enrollment in school down the road. I started to think about what I would do with my time come fall. I was actively participating in a couple local ministries, so I considered putting in more time volunteering or even applying for a paid position. I had previous experience working in retail and enjoyed it, so i thought about returning. Read more>>

Amanda Ruano

I always tell people that my business was an accident. I was in college for fashion design when ‘my business’ began. I did not have the intention to begin a business and nonetheless in baking. Read more>>

Terrica Joy Smith

I was born a story-teller. Words are my great love, enhanced all the more with stunning images to bring them to life. After years of education and experience in the publishing world, I finally tacked the laborious process of putting together my first book proposal, only to realize I didn’t want to write a book. At least not the one I’d always envisioned. Read more>>

Samantha Montgomery

I created the boutique in answer to what I’ve always looked for, timeless accessories that are as aesthetically pleasing as they are functional. I wanted to offer women custom options that allow them to choose what suits and compliments their personal style. I was bored seeing the same accessories over and over again and wanted some uniqueness and vibrancy. Read more>>

Anne Smith-Nochasak

I always planned to write, but I kept setting it aside. Finally, one stormy summer afternoon at my cabin on the lakeshore, I put pen to paper and began to outline a fictional journal telling the story of a family haunting. Over the course of several summers, a warm and sentimental story of self-realization developed instead. Read more>>

Nichole Campbell

The Sisters Social Inc. is a non profit founded back in 2018 but we really began to grow in 2020 during the pandemic. Back in 2017 I was seeking to find a women’s group I could join. A group of women who wouldn’t mind networking, sharing ideas , and helping others in business. I couldn’t find one in the CSRA so I decided to start my own. In 2018 The Sisters Social Inc was birthed. Read more>>

Orisha Lampkin

My name is Orisha Re’ and my passion is sharing and empowering. I’m proud of the opportunity to bring you into the Fearless Revolution community. Read more>>

Nicole McCance

As a Psychologist, after I was able to scale my clinic to 55 therapists in 3 years and multiple 7 figures, I knew I had to take it to my peers. The truth is, as therapists, we didn’t learn anything about business in grad school. We end up in private practice with no idea how to grow.. Read more>>

Karla Ibarra

Holy Avocado was created with the main purpose to keep society healthy. Avocados provide many benefits to human bodies: good for the heart, improves digestive system, help with brain health, etc, etc. The idea is to keep people away from junk food, which has been so bad for humanity for the last 4 decades. Read more>>

Keneisha Kay Jay Johnson

I really didn’t come up with this idea. God gave me this. I just simply answered the call. The name Da Kingdom Era was formed in 2022. However, this ministry has been going on since 2014 while I was still incarcerated. I was incarcerated for a total of 15 months and during that time a change happened within me. Read more>>

Jonatta Harmon

I have wanted to be an entrepreneur since childhood. In my pre-teens, I started developing a passion for owning a business and being creative. I would try out something new like braiding one of my doll’s hair and perfect it until I was ready to move on to the next project. Read more>>

The Artist Dub

Art is a natural for me. I actually started drawing and paining at the age of seven. From there, I continued throughour high school, winning numerous awards. Life happened and I stopped for a while. It wasn’t back until a few years ago, I faced some health issues and started back. It was a very trying an emotional time for me. Read more>>

Kathleen Fritzsche

I jumped on the Crochet train in 2012, starting with a giant Double Crochet not-so-square blanket made from chunky yarn. I was immediately hooked! I dove into the world of acrylic and cotton yarns, making enough blankets in a year to yarn-bomb a 2-story house. I continued to create amigurumi, a baby blanket, and even a set of laundry baskets. Read more>>

Vivian Qu

I love jewelry and accessories and always have an instinct that I will do something relevant to it in my life. One of my little addictions is collecting jewelry and fun fashion items from flea markets and wherever I travel. Read more>>

Lisa-Jae & Kammy Eggert & Wolf

Here are some tick facts: Over half a million people are diagnosed with tick-borne illnesses each year, according to the U.S. Centers for Disease Control and Prevention (CDC). Lyme disease is the number one vector-borne disease in the U.S. Read more>>

Rachel Urton

I fell in love with the power of essential oils while having a membership to one of the big companies. I loved having the tools to make my home smell good and relieve simple ailments that always seem to come around with being a mom of three kids. Read more>>

Joshua Coffman

My story. It is an interesting one. My story begins in March 19th 2020. I was “released” (furloughed from the Arizona Biltmore, but released makes me feel more like an athlete that was let go) a the world was beginning to come to a screeching halt with Covid. Read more>>

Megan Miller

About 5 years ago I was the General Manager of a restaurant/distillery in New Orleans. One of my employees was participating in a cocktail competition and the drink she had chosen to make was a Strawberry Basil Gin Sour. She reached the level of the competition where she needed to make 400 of her drink at an event. Read more>>

Iniki Franklin

From 2018-2019, I volunteered in creative spaces often and one of the things that I noticed was that a lot of visionaries or creative thinkers struggled with mapping out their goals. So many wanted to go from point A to point Z without looking at the details in between, or simply didn’t know where to start. Read more>>

 

Melanie Van de Water

Five years ago my family relocated to San Diego from Amsterdam. I was surprised at how challenging it was to find child-friendly restaurants to visit with our son. In Europe, commercial places are more inclined to design their spaces with children and families in mind. Read more>>