One of the most important things we think the media can do is connect small business owners and creatives across industries and markets to give them an opportunity to learn form each other. The insights on trends in particular can be transformative if our communities were better connected and so we’ve tried to create a space where folks can share the trends they are seeing and read about trends other sharp entrepreneurs are seeing.

Milena Mikić

One of the biggest trends I’m seeing in the industry is the shift toward immersive websites and experiences. We’re moving beyond traditional static pages or simple scrolling. With advancements in technologies like WebGL, 3JS, and animation, websites are becoming far more interactive, dynamic, and cinematic. It feels like we’re at the beginning of something really exciting, almost reminiscent of the sci-fi worlds we’ve seen in movies — where digital spaces are alive, and users aren’t just passive readers but active participants in an unfolding story. For example, I worked on a project where we used 3D animation to walk users through a brand’s history, making it more engaging and memorable versus just typical, static content. Read more>>

Kaitlyn Boyer

The Comeback of In-Person Brand Activations: Why They’ll Define 2025 The most exciting trend I’ve seen emerge—and reemerge—is the resurgence of in-person brand activations. While digital strategies and social media remain indispensable, the craving for face-to-face connection has reached new heights. This resurgence stems not only from a post-pandemic hunger for human-to-human engagement but also from its effectiveness in immersing audiences in a “brand world.” Read more>>

Natasha Jimenez

A few trends we will see in the wedding industry come 2025 is direct flash portraits. This is a trend that is currently a thing and i believe it will stay trending for longer. Brides are making this an actual event. Another trend that I love is Documentary meets editorial portraits for the couple. I think, just capturing them in the moment, but also creating timeless & effortless photos that tell a story. Along with this one doing more traditional portraits, this is simple. Simple pose looking at the camera. I think everybody’s looking for a more elegant look to their portrait. Going back to traditional is where it’s at. Also Including chairs, staircases and landscape will help elevate this. I think this is gonna be a bigger trend in the upcoming year. Check out Milly Bobby Browns wedding. It’s one of my favorites. Read more>>