One of the most important things we think the media can do is connect small business owners and creatives across industries and markets to give them an opportunity to learn form each other. The insights on trends in particular can be transformative if our communities were better connected and so we’ve tried to create a space where folks can share the trends they are seeing and read about trends other sharp entrepreneurs are seeing.

Rodney Gainous

Some key trends I’ve noticed in cybersecurity and email phishing include: The growing use of social engineering in attacks. Phishing emails have become more advanced, relying on social engineering tactics to trick people into clicking malicious links or opening harmful attachments. These attacks often work by preying on emotions like fear, greed, or curiosity. Read more>>

Lissette Monzon

I’ve noticed a shift in the wellness industry in the last three years. It used to be that health was simply based on our diet and exercise. Then, in the last 10 years, the clean beauty and clean eating movement started to grow. People started to recognize that the products and food we regularly consume actually have questionable ingredients in them; Ingredients that could potentially harm our health. Read more>>

Julianna Strickland

I run two businesses that are connected – one is Space Camp Organizing, a full-service home organizing company that’s been around for about four years. The other is The Space West Adams, a photography, event and meeting space that my team and I launched a few months ago. A trend I’ve been noticing that spans both businesses is a real desire for people to connect in person, especially after so many years of less connection because of the pandemic. Read more>>

Rachael Bischoff & Mackenzie Perna Sun & Sol Co.

One word (our favorite): COMMUNITY. A trend we appreciate (and are more than enthusiastic to help our clients lean into) is the emphasis social platforms have placed on brands to encourage the development and growth of communities. Brands are focusing on creating authentic experiences and connections with their audiences both on social and in the real world – providing a safe space for two-way communication, Read more>>