One of the most important things we think the media can do is connect small business owners and creatives across industries and markets to give them an opportunity to learn form each other. The insights on trends in particular can be transformative if our communities were better connected and so we’ve tried to create a space where folks can share the trends they are seeing and read about trends other sharp entrepreneurs are seeing.

Brenna McGowan

I work with entrepreneurs in the online space where business owners do a lot of time specific launches. One of the biggest trends I’m seeing is how consumers are being more careful with their spending. This is for a few different reasons. 1. Inflation and recession are shrinking people’s budgets, especially on what they consider non-essential items (because when you’re spending $7 on a tub of whipped cream cheese at the grocery store, suddenly *extra* money seems like a 2018 trend. Read more>>

Sigurdur Svansson

In the past year, we have seen a large shift in the world of digital marketing. As the internet has become more crowded and competitive, the focus has shifted from “me” to “we”. Meaning businesses are no longer using their own success to fuel their sales, rather they are focusing on how they can position themselves to show the consumer benefits. Read more>>

Kadeeja Best

One of the biggest trends I am seeing, is a renaissance back to individuality in the home. I think there was a long period, held up by large corporations of buying whatever mass produced items are trending . Homes lacked a certain individuality to them. Now, as people are purchasing more vintage and secondhand items for their home, I am seeing folks trend away from the sameness that can come from mass produced home goods trends. Read more>>

Leslie Lutz

One of the most interesting trends in the book industry is the resurgence of the horror genre, especially in the young adult and middle grade market. For many years, horror for younger audiences was mostly limited to vampires and ghosts and an occasional werewolf, but what we’re seeing now is a lot of diversity–new voices, new stories, and a new taste for “weird horror,” or those scary elements that don’t fit into a traditional box. Read more>>

Tyler Evans

My industry is going through a major upheaval at the moment. There is a new class of buyers that are interested in buying small businesses. This new group of buyers are colloquially referred to as ‘searchers’ their typical profile is they are under 35, a recent top 10 MBA program graduate and they have some form of consulting experience from a large consulting firm like McKinsey or Bain and Co. During business school, they learned about the opportunity of Entrepreneurship Through Acquisition (ETA) and more graduates are deciding to pursue a path to small business ownership rather than try and climb a corporate ladder. Read more>>

Darlington Agu

In recent years, the real estate sector has seen substantial upheaval, and it is still changing. The following are a few of the most important trends in the real estate sector right now: Concerns about the cost of housing A lack of affordable housing, according to Goldman Sachs, will cause home values to decline by 5% to 10% between now and March 2024 Read more>>

Victoria Bilgin

Just a few years ago the plant business was dedicated solely for some very limited indoor plant selection and mostly dedicated to outdoor gardening. In just a couple of years, the pandemic hit and that brought a massive need to create a beautiful indoor space by using plants increased greatly, and with that demand and availability. That’s how my business and my mission were created. Being indoors more and not being able to be out or travel really started taking a toll on my mental health. I started remembering how beautiful it was to grow up surrounded by greenery in my home back in Chile, and how therapeutic it was for my dad and granny to have gardens and indoor plants hanging all over. Read more>>